Oliver's Market Case Study

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Steve Oliver Maass purchased a grocery store that was in bankruptcy back in 1988, in Cotati, CA, mortgaging his house to come up with the payment of $200,000. Although he had no grocery store experience besides working in the produce department of one, he felt he could not do any worse than the previous owner did. The store was run down and a mess requiring a lot of cleaning. With limited funds, he was only able to paint instead of doing much remodeling, as he wanted to do. Maass renamed the store Oliver’s Market after his middle name, and he and his wife worked the store for the first four years. During those years, Oliver’s added a Service deli and a Health foods section. Following the format of Whole Foods, Oliver’s carried a …show more content…
However, it gained 2138.5, thousand in sales at the Santa Rosa market and it continued to improve slightly the next year as well. The consolidated balance sheet shows an increase in total equity from 2003-2004 for the two stores. When comparing the financial performance of Oliver’s When comparing the two stores to the National Average, Oliver’s market was above the National average of $13.35 million in sales with the Cotati store at $19.36 million and Santa Rosa at $19.90 million (Thompson).
In June of 2005 Oliver’s was one of the six retailers honored to receive the Outstanding Retailer Award by the National Association for the Specialty Food Trade.
Oliver’s offers unique features to the stores that continue to bring in customers. Not only do they carry health and beauty aids they also hired an in-store therapist four evenings a week to do massages. Gourmet foods is also in abundance within Oliver’s stores along with an assortment of imported cheeses, a 3000 square-foot wine department staffed with two full time employees at all times, a deli and salad bar with a seating area, which also includes a cold case of Oliver’s brand name take-and-eat foods which are made in the deli of the Santa Rosa store. Music is played on store boom boxes and is chosen by the employees.
Each department is treated like a separate