Olympics

It is evident that hosting the Olympics games is no walk in the park. The countries trusted with this task have to spend billions to make the games a reality. Some people believe that the countries, even after spending billions of dollars benefit from the games, while others believe that the money can be spent elsewhere more efficiently. To reach a conclusion, one must study all of the different impacts in all of the different sectors the games have.

“For a promotion to be successful, it must be profitable. And to be profitable, it must enhance some, if not all, of the following goals: 1. Paid attendance, 2. Corporate tie-ins, 3. Sponsor value, and 4. Media coverage” (Helitzer 317). Promotions must increase the number of people at the event, or paid attendance, it also must enhance corporate tie-ins, which are signs or give-a-ways at the stadium. Sponsor value, or the value perceived by the sponsor must also be enhanced along with media coverage. Media coverage is enhanced by sending the local or national media sources bulletins about the events or by having press conferences. A strategy that a sports marketer must use is to stagger the promotional gimmicks throughout the event. If one staggers the promotion, then the audience is always aware of the event and looking out for the promotions.

| * Endorsing Athletes * Sponsoring Sports events * City based advertisements * Banners & Billboards * Themes on

The Olympics were revived in 1896 thanks to Pierre de Coubertin. Since its reemergence in 1896, the modern Olympic movement has been shaped and influenced politically through the tensions between countries, economically through financial gain opportunity, and socially by promoting women’s rights. Another document I would like to have seen would be one containing a record of third world countries that have attended the Olympics. This document would have shown how wealth effects and shapes the modern Olympics.

There are quite a few factors that shaped the modern-day Olympics from 1892 to 2002. Pierre de Coubertin states that he wanted to create the Olympics to spread world peace. He does this by substituting war for friendly sports competitions (doc 1). Of course, there were some bumps in the road while trying to achieve this utopia. Some factors that have changed the Olympics are the allowing of women being able to compete in the Olympics, women’s suffrage, nationalism, wars, and economic conditions (doc 2-7).

Since IndyCar events are typically less costly than other Motorsports events, they must find a way to broaden the fan base. IndyCar, could try to capitalize on the ardor of their customer base to grow another revenue source — corporate sponsorship's. For example, NASCAR, has more corporate sponsorship than IndyCar, therefore allowing the sport more of a broader range to market to the targeted audience. Furthermore, if IndyCar is to be successful, it needs to increase the solicitation of corporate sponsorship, this will assist at broaden the fan base. Consequently, by increasing the fan base, the business will increase its revenue (Mooney & White,

The 1896 Olympics may be remembered because it was the Game that started it all but there was much room for improvement. The next two Games were both disasters. The 1908 Games of London saved the Olympics from disappearing. The 1904 Games in St. Louis were considered as one of the worst Games ever.

Sponsorship is a cash in-kind fee paid to a property normally in sports, arts and entertainment in return for access to the commercial publicity associated with that product. For example a company may provide equipment for a famous athlete and ask in exchange for its logo to appear on its clothing and other assets in order for the company to receive brand recognition.

A. more and more options for companies large and small to engage in sport sponsorship

According to the text, on Olympic.org (2017), the Olympic Games are one of the most effective global marketing platforms reaching billions in over 200 countries and territories. Corporate partners help provide vital technical services, product support, Games staging, and operations of every organization within the Olympic Program (Olympic.org, 2017). Olympic sponsorships create images of brand goodwill, build awareness and communicate messages, and afford employee reward and client entertainment opportunities (Keller, 2014). These

The company has even financed the purchase of promotional items for the benefit of the

New employees in the career of sports marketing lead by example from some of the most successful products such as the Red Bull energy drink and Skullcandy products. The most efficient way to be successful is to promote products with several sponsors. For example, everyone knows what Red Bull is, a sports drink known for its burst of energy right when we need it. The company has had great success taking a new approach on sponsorship. Conway argues in his article “A Sports Marketing Success Story” that “Red Bull wants to own teams and events. The company has a huge focus on brand management and ownership allows it to completely control how its brand

In the early 1930s the wealthiest 1% of Americans owned about one third of American assets(Great Depression facts.com). The 1930s were a time of depression and loss, but also a time of innovation with the creation of the electron microscope. Also, very changing with Hitler as leader of Germany and exciting with the Berlin Olympics.

Corporate sponsorships have been proved effective over and over again in the recent times. Especially, when both the sponsor and the organization which is sponsored are in-line with their mission then it has always been a win-win situation. On October 2015, The Hershey Company signed a 5 year sponsorship deal with United States Olympic Committee, which made the famous chocolate company an official sponsor for 2016 Rio Olympics and Paralympics games through 2020 Tokyo Olympic Games. Though USCO receives top sponsorships from various companies, its association with Hershey Company and its brand Hershey’s has interested so many sections of people in USA to turn their heads towards sports.

Sochi is located in the South West of Russia, between the Black Sea and Caucasian mountains. It was founded in 1898. Four hundred thousand people live there, the population goes up to 4 million included tourists. It is a very famous summer resort, the climate is subtropical; the average temperature in summer is 26.5°C, 10°C in winter. The altitude goes up to 2500 meters; that is why this is also a winter activities resort on which the 2014 Winter Games will be held.