Essay on Omega Paw Case Study Solution

Petsmart is the largest specialty pet retailer. They provide service and products for the lifetime needs or pets. They became a private company in 2015 (Associated Press, 2015). They sell live animals such as fish, gerbils, and birds. They also partner with adoption agencies for cats, dogs and rabbit. These partners will come once a week to hold an adoption event. Petsmart also offers services such as cat and dog grooming, boarding, training and an on-site veterinarian. Their vision statement according to Petsmart Corporate is “We love pets and we believe pets make us better people. Petsmart will be the trusted partner to pet parents and pets in every moment of their lives.” (2010). The following paper will analyze ways in which Petsmart can increase their ROI by focusing on innovation, sustainability and Six Sigma processes.

Several strengths exist in operating a mobile grooming service. The strengths are that PetSmart will go to the home or office of the customer saving them time. The environment is less stressful for the client and the pet because the pet will be in a familiar place. The service is perfect for senior pets along with being a sanitary, safe and healthy environment. PetSmart also offers weekend appointments for all customers and potential customers. Since a representative from the company goes to the client the pets have no exposure to other animals, disease or parasites. The company offers evening and weekend appointments and customers never have to be troubled with the pet having car sickness or even having to put their pet in a cage. A weakness

    Due to the domestication of cats and dogs their populations have skyrocketed. This is due in part to the lack of pet owners acting in a responsible manner. These responsibilities include the spaying and neutering of  pets. These numbers of

But since yearly cat ownership is cheaper than dog ownership (ASPCA), many people choose to have a couple of cats, so the pets can provide companionship to each other when the owner is not at home.

5.Can turn the obstacle of lack of appeal of frozen dog food into an asset in advertising

Operating in 1197 stores in North America, PetSmart "is the largest specialty retailer of services and solutions for the lifetime needs of pets" (PetSmart.com.PetSmart Corporate: Investor Relations. 2012). The business of pets and pet care continues to be a thriving and growing industry; "the American Pet Products Association, or "APPA, estimated the calendar year 2010 market at approximately $47.7 billion, an increase of more than 180% since calendar year 1994" (PetSmart.com. Investor Relations. Annual Report. 2010). The industry's size and scope provides opportunities for a range of business to compete for the pet owner's discretionary spending; as such PetSmart must constantly innovate and offer consumers value across their business model. The ongoing streamlining of the company's value chain offers insight into two "big ideas" of economics: markets and voluntary exchange, and choices and incentives.

Breeder’s Own Pet Foods, Inc is a major producer of dog food for show-dog kennels in the United States. Their executives viewed the retail dog food market as a growth opportunity and would like to begin by introducing their product; Breeder’s Mix dog food into the Boston area in 2011. Breeder’s Mix dog food is a nutritionally balanced, frozen dog food that is among the costliest to produce. Their product has no additives or preservatives and is made up of 85% fresh meat and 15% of the highest quality fortified cereal. It is the finest quality and has been used and recommended by professional show-dog owners for years. Breeder’s Mix has a long

A Paw’s Paradise is a dog boarding facility that is located in Columbia, South Carolina. Their services include full-day, open area play, daycare packages, overnite and weekend care, large grassed yards, indoor rubber flooring, personalized, all inclusive care, and medical and special needs are welcomed. The boarding rate for the 1st dog is $33. For the 2nd dog, the fee is $17. The 3rd dog has a rate of $15. A Paw's Paradise was started with the idea that there should be more to boarding their client’s dog than just a boring place to board.

After careful review of each of the elements in launching this product, the following analysis can be determined. Zenith has to answer a specific series of questions in order to decide if their product of Show Circuit dog food will be a viable product. The market was in fact correctly segmented, although Zenith needs to see the shopping behavior of those willing to spend more on pet food. Marketing in a supermarket could inhibit the potential growth of the product. Because the market is already segmented and offered such a variety of dog foods, Zenith will have to market the product correctly and focus in on the benefits to be successful. Show Circuit needs to seek a position of a higher quality product in a different, more convenient location. It is important to play up how the location is a benefit rather than a detriment. This goes along with the sales program being successful. Show

Cats came to the United States from Europe. They came from Egypt before that, and they were treated very special in Egypt because one of their gods was a cat. This is when they got domesticated, which was almost 4,000 years ago. Even though they have been domesticated they still do what every living thing does. In order for cats to survive they must get energy, move and grow, adapt to the environment protect themselves and reproduce.

Pawsitive Pet grooming offers upscale dog owners a place where they can leave their pets while at work, and away for weekend trips or on vacation. It also offers feeding and exercising, as well as washing, grooming and low-level veterinary services. The location will be a large lot on the outskirts of a high-income residential area. Our projections include a heavy rent because of the location requirements. Customers pay by the day, by the hour, or by the month. Our assumption is that the average customer generates about Php. 50,000.00 per month.

More facts about cat people are that they are more likely to live in an apartment, as well as to live alone with the exception of cats (Reader’s Digest). However, that does not mean there is an overabundance of cats in said apartment.

Conventional marketing has appealed to consumers based on the idea that the pet food is enjoyed by the animal. Our product marketing will instead appeal to the parental instinct in pet owners, emphasizing health characteristics such as omega-3, senior pet health supplements, and calcium enrichment. Our preliminary research leads us to believe that consumers feel lost in determining which foods are safe, and which are potentially dangerous for their pets. Our campaign will attempt to create a memorable campaign to classify the relative health and safety qualities of a particular product in a simple way.

1) Invest heavily in market research section in order to create market-driven products and services.

Caninantics is a company that has developed a dog food-dispensing product that offers busy pet owners with the capability of feeding dog during their absences. This product is developed because of the wide recognition of Americans love for their dogs and animals. Caninantics had developed a device known as “Pooch Pantry,” that automatically opens dog food cans and empties the contents into a dog food bowl. The device carries out this process either through a timed procedure or through mobile user initiation. As the firm seeks to reach out to a huge customer base for this product, it needs to develop an effective marketing plan. This process involves conducting marketing research to support the marketing strategy and examining customer satisfaction to create customer loyalty.