Omfed Market Research

3783 Words Jul 31st, 2013 16 Pages
PROJECT REPORT A STUDY ON PRESENT MARKET ACCEPTANCE OF PINEAPPLE SIP (OMFED)
Submitted To: Prof. BADAL RATH Submitted By: Smruti Ranjan Panda Asish Kumar Sahu Sephali Beura

SRI SRI UNIVERSITY

ACKNOWLEDGEMENT
We are deeply indebted to Mr. Sandeep Khadenga who gave us full support, gave insights about OMFED and marketing prospective of its horticulture products. He also helped us for research and writing this project. Our thanks also go to all the stockist and consumers of OMFED of Bhubaneswar and Cuttack for their moral support to accomplish this task. We would like to be grateful to Dr. Badal Rath who taught us marketing and indirectly involved in the completion of this project.

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CONTENTS
1. ABOUT THE ORGANISATION

 OMFED
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In particular and without prejudice to the generality of the forgoing objective, the federation may: Purchase and/or erect building, plant machinery and other ancillary objects to carry out business.  Study problems of mutual interest related to procurement, marketing of dairy and allied products.  Purchase commodities from the members of other sources without affecting the interest of the members, process, manufacture, distribute and sell them same, arrange to manufacture / purchase and distribute balanced cattle feed and for the purpose to set up Milk collection and chilling centres, Milk Processing Plants, Product factories etc., in any of the district covered under its area of operation.  Provide veterinary aid and artificial insemination services and to undertake animal husbandry activities so as to improve animal health care disease control facilities.  Advice, guide and assists the Milk Union in all respects of management, supervision audit functions.  Render technical, administrative, financial and other necessary assistance to the member unions and enter in to collaboration agreement with someone, if the need arises.  Advise the member unions on price fixations, public relation and allied matters.

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OMFED HORTICULTURAL PRODUCTS
MARKETING PRODUCTS: MIX ELEMENTS OF OMFED HORTICULTURE

PRODUCT: It is the consumers’ solution. OMFED has different product variant. And the quality of these products is accepted by SKAL, Netherland (International

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