Omni Recording and Marketing Services

The promotionPromotion is the business of communicating with customers. It will provide information that will assist them in making a decision to purchase a product or service. The pace and creativity of some promotional activities are almost alien to normal business activities.The cost associated with promotion or advertising goods and services often represents a size-able proportion of the overall cost of producing an item. However, successful promotion increases sales so that advertising and other costs are spread over a larger output. Though increased promotional activity is often a sign of a response to a problem such as competitive activity, it enables an organization to develop and build up a succession of messages and can be extremely cost-effective.

Ultimately, the campaign increased connection, conversation and interaction, in addition to shifting brand perception. The results of these specific increases from PRSA’s case summary are detailed below:

The strategy employed by NOVA as a means of accomplishing these goals incorporated several specific elements. The first was the need to determine and understand the relevance of mobile phone ownership and utilization within the U.S and then, extend this to the specific utilization of smartphones which would allow for mobile access to dynamic Internet content and apps. Smartphone usage across the U.S exceeded 60% utilization by early 2013 and continues to grow which outlines the potential benefits of targeting such users across specific marketing campaigns.

For example T.V, the net, text messages and emails have all provided new and effective ways of marketing internationally and at a cheap price. This means that communication possibilities and user interaction between promotional campaigns is much easier.

Samsung is a South-Korean company and its headquarters is in Samsung Town, Seoul (Samsung, 2014). Samsung is made up of 80 companies together. At present Samsung branches exists in 61 countries. Samsung is one of the world 's leading manufacturer in the Android mobile (smart) phone industry. Samsung after releasing the smart phones in the name of Samsung galaxy series which started with Galaxy Y basic model. Later Samsung released S series which got overwhelmed response all around the world. On 24 February 2014 Samsung released Galaxy S5 which was an immediate and quick successor after Galaxy S4 the previous model. When designing the Galaxy S5 Samsung worked on the drawbacks of the previous models and improved camera quality, running speed, finger print reader, private mode, dust and water resistance (Andrew, 2014). In this analysis I have researched and proved that Samsung organization used Integrated marketing and communications on basis of their target audiences, message strategy and media choices.

Location-Based Advertising only works if the user shares his location with the organization (Mobile Marketing Association, 2011). The number of applications that use the consumer’s location is rapidly

Online marketing campaigns widen the chances for more people to see the brand. Marketing the business in magazines, newspapers, and ads are great ways to get brand awareness out to the local public if it’s the target market the business wants to hit. But lets face it; people are now getting their hands on tablets, computers, and cell phones. These are electronics that are taking over our lives because we are constantly checking news, emails, social networks, and web browsing online. So what better way to market the business brand online where people are constantly connecting to for work, school, shopping, and connecting with others and have more of a change to see the brand versus the old fashioned paper way that have less of possibility of getting into the hands of people and less of an audience.

A marketing strategy will help differentiate a business form other business in the same line of business. The best way to differentiate a business is to create a core message. By having a unique approach business can eliminate competition. Sof-A-Logue’s goals for the new year are to build their brand with a clear market value proposition and create plan’s product strategy. They also want to develop customer profiles by using customer segmentation systems and position the company as the number one personal communications company by a new hybrid marketing campaign. The marketing team will present The Power of Less which focuses on eliminating anything not contributing to the success of the company. The marketing team will focus on simpler,

That’s exactly how Globe Telecom—the number two provider in the Philippines, with 27 million customers—is approaching the competitive challenge. Globe specifically recognized that the most effective way to attract and retain the value-conscious Philippine mobile customer was to spur action through time-limited marketing promotions—for example, reload HSDPA service with PHP30 and also get 24 hours unlimited SMS product. Call it opportunistic marketing in the extreme. (http://www-05.ibm.com/innovations)

Increase the digital advertising in the mobile. According to the Score mobile shopping in increase $396 million to 2.4 billion in 2010. Through creating new features for other iPhone devices will reduce the gap between tablet and smart phone devices. The main goal is to expand and create new features for existing customer and new customer.

In these modern times society, the most suitable choice for getting in touch with the populace at low priced cost is taking advantage of the bulk SMS messaging platform. There is a huge amount of competition among the many foremost marketing top leaders and several other smaller companies are even trying to make their presence felt in the market. As a result of this many highly competitive market, traders and business entrepreneurs are always trying to find out the best new ways that will help them reach out to existing and to a maximum number of potential customers at the earliest.

Over the last several years the process of reaching out to customers has been continually changing. Part of reason for this is because more people are turning to the Internet as a way to be able to promote their products and communicate to a larger audience. A good example of this can be seen with the election of Barack Obama in 2008, with him using this medium as a way to gain support and funding for his campaign. This allowed him to utilize this new technology to effectively connect with and inform voters about key issues. Over the course of time this helped his campaign to gain momentum. Once this occurred is when he was able to stand out against his rivals through effectively utilizing these tools. (Miller, 2008)

“The Global Media Group viewed Coca-Cola’s Flaschenpost campaign in Europe as an example of the potential of mobile marketing”. Customers can receive unique codes imprinted on the Coca-Cola boxes, cans and bottles when they buy the products, and then they use the codes to download free mobile content. As a direct result of this campaign, “more than six million free wallpapers and ringtones were downloaded to mobile phones”.

Different tactics have proven over the years to draw consumers in. These tactics have proven that there is not a bright future for mass marketing. The idea behind successful marketing now, is to not tell someone that a product will make them happy, but it is about showing them how a product will make them happy. An example of how this shift in marketing has occurred is with what Samsung did for its’ customers at random airports. Samsung didn’t put up giant billboards and come up with a catchy song to draw any and every person to their product, they instead targeted those who

The advances in mobile data technology now allow consumers to access information ubiquitously, providing the companies in the service sector with new marketing opportunities. Newer marketing technologies must be modelled and implemented to adapt to this environment [2]. The authors’ objective is to examine how user mobile Internet usage relates to certain unique characteristics of the mobile Internet space. As opposed to the limitations on geographical mobility and access faced by PCs, mobile devices can access data wirelessly almost anytime and anywhere. The South Korean 3G mobile market had over 10 million subscribers in June 2008 [2]. With such increases in