Omnico Case Study

1048 WordsMay 27, 20115 Pages
Omnico Inc Case Study Anne Floros Keller Graduate School Table of Contents Title Page………………………………………………………………………………1 Table of Contents………………………………………………………………………2 Statement of the Problem………………………………………………………………3 Summary of the Facts………………………………………………………………….3 Analysis………………………………………………………………………………..3-5 Recommendations……………………………………………………………………..5 Conclusion……………………………………………………………………………..5 Works Cited……………………………………………………………………………6 Statement of the Problem Omnico Inc is well below industry average in customer retention. Knowing that it costs more to attract new customers than it does to retain existing customers how should Omnico go about facing this challenge? Summary of the Facts Buddy Towers is an…show more content…
It is the customer that keeps the company in business so it is the employers business to keep the customer content. Finding out how much time the customer has ahead of time and preparing their presentation beforehand will lead to less objections and unnecessary follow-ups. It could be possible the customer is more business focused and doesn’t want a friend but wants to get straight into business. In this case a phone conversation might be the best bet. Recommendations It is necessary for Omnico to set an obtainable objective, for example to retain 70% or more of customers by 3rd quarter of 2012. According to Abrams (2009) these are some great examples of keeping the relationship with the customer and maintaining loyalty: * Contact top customers (list of at least 10-25) quarterly * Keep the company name out there by advertising with emails, newsletters and networking * Give current customers good deals so they don’t feel new customers are prioritized before them * Keep a database of all past and current customers to be able to contact them quickly Also, have the customers leave feedback on the website and (or) respond to surveys. This way the company could continue to

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