Omnico Case Study

Many different alternatives exist to face the customer retention problem. One good alternative would be to use and develop a strong customer relation management strategy. With the information collected from the customer loyalty system, the company needs to develop a customer relation service. To improve the perceived value of the brand, the company should create a very developed customer service with a dedicated customer service number and an easy way to order cars. In the airports and main retail places, the company should develop a specific office/desk dedicated to the premium customers and those who have loyalty cards. So that, the consumers don’t lose time and can enjoy of a best quality service.

These customers value both low cost and excellent customer service. Providing both generates both branch loyalty and advertisement through word of mouth.

All market evidence should be linked to the customer, as opposed to competitors or the own product. A customer oriented management can keep a growing company

This will not only retain the existing customers but will also attract new ones to increase the customer base to optimal level.

Try to stop all the employees from leaving the company because when staff retention is poor when we also higher new employees they are taking time to learn about the company and whenever a new staff comes in must get proper training before they start doing the

4) They should improve customer service and develop a user-friendlier web site that will enable customers to purchase online more easily or get better access to information on the company's products. This approach

I think we need to build better relationships with our customers. With our current customers, it seems as if we are constantly just a one-time kind of business. We do not want to be that, we want the customers to return because they trust us. Not because they consistently have problems even with our help.

Although the business has a website with a widget that allows visitors to be added to the company’s mailing list, there is no in-house practice of obtaining customer information, request of online customer satisfaction participation or web follow-up. Finally, most marketing and business promotion is done mostly via word of mouth and in local newspapers.

keep an existing customer than finding new ones. A major part of the customer service, especially in a retailing

* How to maintain existing clients so that Best Financial’s existing client base (600) will be loyal and stable.

Increase market share by gaining and maintaining the good reputation in the market by 1% each year.

It is imperative to satisfy customers and give them an amazing experience at the company. While it cost less to sell to existing customers and companies can increase profit by selling to the same customers; if customers are satisfied, there is more chance they will come back for more services or products. Satisfied customers are a free marketing for the company. However, it is the opposite if customers are dissatisfied. Dissatisfied customer will tell 8 to 10 people about his or her experience (O’Brien, A & Marakas, G. 2004). If by any reason, representatives see that the customer is not satisfy, they should act fast and fix the problem. Furthermore, there is more chance for sale representatives to sell to an existing customer that to a new customer. A good strategy for customer retention is to reward good customers. Companies can easily do

To the old customers, it would increase their confidence toward the company and encourages them to continue to try the product. Lastly, sales would automatically increase and the market would expand due to the high demand of the service.

It would have been good if this fundamental vision was in place right at the very beginning of the company’s formation. In the end it is the customers that make the company, so it makes sense to work towards satisfying this customer relationship. To become profitable and achieve market share are secondary objective that can be measured on a annual basis and overall company well being targets can be rewarded with incentives that link into the company’s performance as opposed to individual contribution to the company’s success.

By getting feedback and suggestion from the customer organization should work on their strengths and weakness. Its also important to get the target customers.