Omnitrans: A Case Study

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I like applying at Omnitrans what I have been learning in school the last couple of years. With my education I have learned that the basics of marketing can be applied in every industry and the challenge with that is producing creative initiatives that are relevant to whatever industry you are working in. With Omnitrans being a transportation service I have learned a lot about an industry I before knew nothing of and have gained a broader perspective that I can apply to my school projects.
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