Ongoing Urbanization Is Changing the Shape of Mobility in Tomorrow's Cities

651 WordsFeb 20, 20183 Pages
In densely populated areas, we currently see a paradigm shift in personal mobility. For the younger generation, car usership is gradually replacing the need of car ownership. However, for example, when relying on car sharing solutions, users often spontaneously drive cars they are not used to. Results are increased stress and a higher risk of accidents. For that reason, we present a mobile application-based training solution for vehicular user interfaces. The evaluation of the training application has shown that a short training cannot counteract the negative influence of operating comfort car functions while driving. The use of game design elements in the application in- creased the training motivation, but also lowered the information reception. The ongoing urbanization is changing the shape of mobility in tomorrow’s cities. Especially in large and congested cities, the need of owning a car is gradually decreasing with the rise of new intermodal door-to-door mobility solutions. In a recent survey by KPMG 1 , only 46 % of younger consumers (< 25 years) rated that owning a car is extremely or very important for them, opposed to 76 % for 25 to 35 years and 78 % for 35 to 50 years old consumers. For the younger generation, mobility has to fulfil the three key aspects spon- taneity, flexibility, and sustainability [1]. In order to fulfil the demands, modern mobility-as-a-service (MaaS) solutions have to combine public transportation with means of individual transportation. One

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