Online Advertising As An Advertising Medium Essay

Analysis of Two Advertising Strategies The Peugeot and the Ford Fiesta are advertised in very different ways

Online purchasing is becoming more and more practical thing for contemporary customer. It is explained by high internet penetration in every country, lower cost than in retail network, door to door delivery. Internet plays an important role nowadays; therefore it creates a new market, which sometimes is quite difficult to measure. Online shopping is different from the B&M shopping due to the fact that there is no physical presence of goods, from other standpoint internet is able to sell way more services and motivation and decision making process directly connected to the feedbacks.

up about two thirds of the A4 sized advert. The picture is of a woman

Advertising has been defined as the most powerful, persuasive, and manipulative tool that firms have to control consumers all over the world. It is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Its impacts created on the society throughout the years has been amazing, especially in this technology age. Influencing people’s habits, creating false needs, distorting the values and priorities of our society with sexism and feminism, advertising has become a poison snake ready to hunt his prey. However, on the other hand, advertising has had a positive effect as a help of the economy and society.

Ever flip through a men's magazine such as Gentlemen's Quarterly or Maxim and wonder if their advertisements are the same as a women's fashion magazine? Do their ads focus on health, fashion and beauty as much as a women's magazine? The ads today relate to every type of man whether you are a family man, a playboy, gentlemen, an average Joe, a playful youth, a metro sexual or a man's man such as the cowboy. Many men have never been exposed to more than the basic clothing and grooming products. The trick is to let them know the new genre of products is beneficial to their image. This can be done through targeted informational ads in magazines, television ads during sports events, newsletters, magazine editorials, and

Online shopping has experienced rapid growth during the recent years due to the unique advantages it offers for consumers. While it is still nice to stop by a store to touch and see the products, the convenience of online shopping cannot be beat. And for

In today’s business world, social media is being discussed on a daily basis. This phenomenon has taken over the marketing and advertising industries and has changed the way they handle their efforts to attract customers. There is a big misunderstanding that social media are only popular networking sites such as Facebook and Twitter, but as defined by the Merriam-Webster dictionary, social media are “forms of electronic communication (as Web sites for social networking and micro blogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos).” The rise of these online communities has given companies an opportunity to engage in conversations with their customers. This in

The internet has made everything simple especially in business. The world has changed to become a global village where all people can access. They do that to check on what is new in the market or the current trends. Marketers and advertisers have seen an opportunity in the fact that people are always on the internet. They market their products on the internet by posting them on different websites for people to be able to see them. That type of advertising that takes place on the internet is referred to as online marketing or online advertising or internet advertising. It included email marketing, social media marketing, display advertising, search engine marketing (SEM), and mobile advertising. This type of marketing involves a publisher who posts the advertisement, with the permission of the owner of the website to post an advert for the viewers of the website to see. It occurs at a certain fee. Marketers have mastered the most commonly used websites, like the social media websites where they post their advertisement for the millions of people in social media to see them. They usually appear in the screen making it inevitable for a person to view it (Webb, 2007).

Online shopping is a modern concept which has grown in popularity with the rapid global growth in e-commerce. Apparently, many customers are attracted to this new concept of shopping because of the various benefits and offers of the internet. Online shoppers can enjoy the opportunity to shop at any time whenever convenient using an electronic device without the pressure of going to the traditional brick-and-mortar stores. It also allows browsing through seemingly never-ending options for merchandise or products not available in local stores and can let customers evaluate the different online stores to make comparison between items and products, their brands and prices which is difficult and time-consuming

In an intensely competitive market, how to satisfy a customer’s demand and make an efficiently advertisement are very important for e-commerce and e-business.

When an advertiser places one of their advertisements into a newspaper, they want their advertisement to appeal to the readers of that particular magazine. They could have the exact same message, but considering their audience, they could make it more effective if they use a different strategy to market their product. This is very common for advertising strategies to change when the content of the magazine changes. You can relate the way that the magazine producers choose their ads by when Steve Craig says that "…program producers and schedulers must consider the target audience needs of their clients" (162). The types of advertisements are driven by the content of the magazine. Sports Illustrated provides a

As a sales manager of a luxury auto dealer I would utilize is social media, loyalty programs and questionnaire and surveys. Social media frequently results in a stronger relationship between the vendor and the customer. There is a probability of turning the customer into my main representative. They can be used as a great advertising tool to endorse my brand through positive reviews and word-of-mouth strategies. As a matter of fact, since social media is part of our everyday lives, whether it is being used to interact with friends and family. It can also be utilized to keep existing customers. In addition, using social media and digital marketing is one way to communicate with potential customer’s. It can be used to communicate directly

Advertising is a persuasive communication attempt to change or reinforce one’s prior attitude that is predictable of future behavior. We are not born with the attitudes for which we hold toward various things in our environment. Instead, we learn our feelings of favorability or unfavorability through information about the object through advertising or direct experience with the object, or some combination of the two. Furthermore, the main aim of advertising is to ‘persuade’ to consumer in order to generate new markets for production.

There are a lot of websites on internet whereby it offer a variety of product and services for consumer can find and buy through online such as shoe, apparel, sun glasses and more Moreover, the online also provides some of the services which is paying bill online, booking a transport ticket and more. In this research, we are looking the problem addressed in this research which is the view of online shopping by consumer.

Many businesses are currently using various online platforms to promote and marketing their products. With the advancement of technology and increased access of the internet by people, the business have taken the opportunity to reach their potential customers through the internet. There are various advantages that accrue to a business entity that uses internet as a marketing tool. The internet marketing has tremendously increased and the businesses that have not embraced internet marketing are missing out on great opportunity (Schibrowsky, Peltier & Nill, 2007). The importance of using internet as a marketing tool is as explained below;