Online Advertising Methods For Advertising

The use of social media marketing has become a standard way in which organizations advertise their products or services. Social media marketing allows consumers to have immediate access to other consumers reviews or to post a review about a product or service. There is engagement between the company and the consumer (Evans, Dave 2010). Social Media emerged in the late 1980’s when websites such as Prodigy, Compuserve and America Online. Prodigy was first of it’s kind and was known as a ”consumer online service”. Half of the page is devoted to advertising. Facebook, Twitter, Myspace, Hi5, Bebo and Orkut are all social media platforms that are utilized as platforms today.

One of the key roles of social media from a marketing perspective is the development of a client based platform. It is becoming an increasingly important part of any business’s marketing. Businesses can utilize existing online platforms to build networks of current and potential clients. By being active online allows businesses to connect with their customers in innovative ways to become a trusted source of information and convey the passion they have for their industry.

Social media is not new. Facebook has been around since 2004, YouTube since 2005, and Twitter in 2006. What is new is how social media sites like Facebook, YouTube and Twitter are affecting the way businesses market their products and services. Never before in our history have consumers been able to communicate so effortlessly with each other and with the businesses they frequent. Never before have businesses been able to interact and react to customer feedback so quickly and efficiently. However, just because businesses have the ability to use social media for their marketing and advertising efforts, does not necessarily mean they should. This paper intends to

Currently, the business world is rapidly changing due to technology advancement. Every company needs to catch up to the latest trends to be able to survive in the industry (Olsen, 2005). Turning into the digital age, online marketing like social media are now being used in most organizations. It is a good opportunity for companies to apply digital marketing to their marketing activities since it is much cheaper and affordable than the traditional marketing methods. Moreover, online media will enable marketing team to get customers’ feedback about their products and services in real time and improve what negatively affects their company (Irwin, 2011).

The marketing industry is an elaborate network that links companies to their consumers, primarily through written communication. The main objective of marketing is to identify trends and patterns in consumer behavior, and utilize the data to influence consumers to purchase more goods. From a macroenviroment standpoint, the general conditions of a market are heavily dependent on global environmental factors. The most significant factor that influences the markets today is technological advancements. Since the release of Facebook, Linked-in, Twitter, and Myspace in the early 2000s, the number of people using social media has increased to over sixty-five percent. The ever-growing dependency on social media platforms, has given marketers the tremendous opportunity to further market potential consumers. Social media marketing is a specific form of marketing that focuses on producing ad content that social media users will post on their own networks. This particular marketing technique is effective because ads and content are created, based on what personal information users post on social media. Firms and organizations that advertise their brands on social media are more likely to increase their customer base and annual revenue. By doing so, companies are able to increase exposure of their brand and widen previous hidden, customer bases. As a marketer, the fine line between right and wrong is often blurred. The amount and

But those elders who do jobs and other professional activities they don’t have time to survey the market for the product, so those professional also attracted towards e-marketing. Developed countries highly prefer e-marketing because they highly do massive research before buying anything so that’s why the online marketing help to analyze the best product or services for themselves. As we all know that technology gives the power to survey about that product or services which they willing to buy before final purchase. Social media marketing highly effect consumer’s perception for buying particular products or services. Today’s consumers are highly effected by e-marketing mostly rather than TV or Newspaper advertisement. Social media marketing help companies to gather potential customers of their particular products or services. In past years, through survey we found out that today’s customers are mostly watched advertisement on mobile, Whatsapp, Facebook, twitter, YouTube etc. As we all know that online shopping and advertisement are growing too fast in nowadays market, the industries and business are highly focusing now on e-marketing advertisement rather than

The invention of the internet could be considered the most notable technological advancement in the Twenty-First century as evidenced by its widespread availability and excessive use by people all over the world. As people of all ages and demographics spend increasingly more of their time on the Internet, daily social media use is simultaneously increasing for these users. Currently, about one-fourth of the world’s population uses social media and more than one billion internet users watch YouTube videos monthly (Knoll, 2016, pg. 266). As these social media sites gain popularity, businesses have also decided to enhance their internet presence by way of utilizing social media platforms as advertising mediums used for reaching consumers.

By looking at the huge amount of social media campaigns, e-commerce websites, sales emails, forums, etc., it appears that companies of all sizes have been translating their marketing approaches to the Internet because of its accessibility to their target audience and the money required to do so. (Chui and Manyika 2012.)

The Internet has also become a great source of advertising for a business. In the past, advertising was done through media outlets like newspapers, radio, and television. Now, with the increasing popularity of e-commerce, effective advertising can be done entirely online. As e-commerce starts to become more mainstream, businesses will be required to advertise online in order to properly reach their audience. This can be beneficial to businesses in multiple ways, because not only can a business advertise on another website, they can also charge other businesses to advertise on their website. are many ways for businesses to advertise, but the most popular ones are pay per click, cost per impression, and social media.

The advertising industry uses many techniques to grab the attention of customers in order to promote products and services. Different products or services require different methods to reach the preferred clientele. One method, SEO (Search Engine Optimization), is used by large companies to record what kind of ads interest different profiles of people. Methods vary from large corporations, down to the “mom and pop” gas stations. Products and services typically appeal to specific customers and their problems, businesses know this and offer solutions to those needs. However, some companies create needs in their consumers, usually through products that cause dependency or by convincing impulse buyers that they can’t live without the product. According to Statista, an online statistics journal with more than 18,000 sources, America spends more money on advertising than any other country in the world. The advertisement rate grows every year, as we discover new social media outlets to distribute information. As companies grow and develop, they target specific audiences by age, gender, location and more, based on data gathered from social media, television ratings and other forms of responses like surveys and reviews.

For years, advertising agencies have been hard-pressed to develop a method of communication that online users would engage with. The most common of these approaches, banner advertisements, and online commercials, are usually met with disdain and a lack of engagement. It is the tendency for these approaches to be intrusive in design that causes consumers to actively and subconsciously disconnect. Meanwhile native advertising, content developed and funded by brands, solves this issue. By providing content, and being non-intrusive in design, native advertising has been met with positivity by online users. With current methods of online advertising being considered too intrusive, agencies should concentrate on using native advertising, as it is effective at prompting online users to engage with the brand content.

As per the current market scenario, social media has helped many companies to reach out to its prospective customers through the right channel of online marketing. We provide you with that platform to reach out to your customer in your dominant product range which covers a great proportion in the pie chart above.

Advertisements have been around for many generations. Some companies have success with ads while others sometimes do not. There are many factors that decipher whether an ad is effective in convincing the public to buy one’s product or service. Examples of these factors can be color, text, layout, graphics, or hooks. The majority of advertisements focus on two or three factors rather than all. These aspects can captivate the audience by its words or by the way a certain quality pops out while also keeping the ad simple and not overwhelming. Some companies even include more radical advertising techniques such as celebrity endorsements. Because celebrities have an immense social standing and can influence a mass amount of the population, companies find it very fitting to use this technique.

Today, using marketing strategy on social networks are increasing. Companies can post a video or photo to encourage people for their products and services. It helps customer to get more information about new products from their favorite brands. For example, Mrs. Meyers cleaning brand posted an advertisement that “Clean should smell better” on Facebook. In this advertisement, audiences could watch this video without going to company’s website. According to this research 3.5% clicked on this advertisement. In addition, customers who were interested in getting more information could click “Learn More” to get more information about this post. As a result, the rate of using “Learn More” was 3.5%, higher than watching traditional online advertisements (Laudon, 2014). Furthermore, some companies

o Similarly, CPL (Cost Per Lead) advertising is identical to CPA advertising and is based on the user completing a form, registering for a newsletter or some other action that the merchant feels will lead to a sale.