Online Behavioral Targeting / Advertising

Magazines are popular in the United States; they can be found in stores, offices, and houses. They are popular for advertising. Television, news, radio, billboards and online websites are just a few forms of media that companies use to advertise their products or services. Companies use advertisements to influence the consumer to either buy or use their products and services. Advertisements are used to manipulate consumers in many ways.

Newspapers had once been the only mass communication & entertainment. The demand for new products that emerged in the 1920s created a new industry, advertising, which enticed buyers to purchase new products, and now that the radio had emerged, advertising was integrated into this media outlet . Radio shows like Amos n' Andy, became a nationwide hit. The advertising industry grew with the emerging industries of mass culture, especially radio and cinema. For the first time, from coast to coast, Americans experienced the same shows and used the same advertised products due to mass culture. The first commercial radio station aired in 1920 and broadcast music to a few thousand listeners. By the end of the decade, thirty-three

Throughout history, advertising has played a significant role in consumerism, politics, and much more. By the 1920’s it had developed into a major aspect of daily life for Americans, determining everything from their hygiene habits to their meals. Despite this having been almost one-hundred years ago, there are many similarities, but also many differences in the advertising industry today.

Television is an electronic telecommunication device that transmits pictures and sounds. Since its inception and release into society, the Television has grown to become extremely popular. The undying devotion to this medium has helped shape many aspects of human life. It has become a tool for education and entertainment. Businesses have found an efficient means to access the wider public through advertising. Advertising is a paid form of publicity aimed at a large audience by businesses with a view to increasing sales. Advertisements, unlike propaganda, have clearly stated sponsors. Through advertising, businesses can communicate with the user of their goods and services. The television allowed for the exponential expansion of advertisement. While older media is still used for advertising, Television’s ability to transmit moving picture and sound put it well above print media and radio (Messaris 2)

Jim Fowles’ Advertising’s fifteen basic appeals , Fowles writes about how ads has many ways to appeal to the consumer. Actually according to Fowles there’s fifteen basic appeals to be exact. When Fowles writes “something primary and primitive, an emotional appeal, that in effect is the thin line edge of the wedge, trying to find it’s way into our minds.” In other words, Fowles is saying how advertisement works . The point that Fowles is making is important because something that has been around for years has made a major impact to society. The consumers have “unfulfilled urges and motives swirling in the bottom half of our minds.” This shows why Fowles is correct , it displays how advertisements have an emotional appeal to the

It soon began advertising. As stated in Radio in the United States, direct advertising was not allowed in the beginning from an order from Herbert Hoover. Station owners wanted policy changed, since it was obviously expensive running a radio station. But by 1926, advertising was allowed. The radio then became a new place for advertising, It advanced the way they promoted products/ companies/ organizations and to make people buy these products since most had a radio at the time.

As societies advance deeper into technology, so do the corporation and businesses that we as consumers support. The means of advertisement has changed significantly over the decades. For example before the television sets or radios were invented, general advertisement was commuted by word of mouth from shopkeepers, and posters, to the general populous. After the radio was invented, businesses could pay a fee to be promoted by local broadcasters over a larger radius than, word to mouth advertising would. Through the centuries many methods of advertising have spawned, however the most effective form of advertisement are televised commercials. Thanks to the use of television, companies and businesses have the ability to create intrapersonal commercials

Advertising via commercials allows businesses to not only show consumers their product, but also tell them about it too. The way companies utilize

With the new technological advancements of the 1900s, the concept of advertising prospered into a new industry based on the desires of the people. Historically, magazines, newspaper, radio and television have all greatly improved advertising, making it one of the largest forces that works to help or hinder society. “Before 1910, advertisers mostly sought to inform customers about products; after 1910, the main goal was to create a desire to purchase products” (Blackford 3). Thus, business strategy was created that convinced people that they needed a product. This opened up a new world for people to be manipulated into spending their money on what they thought would improve their lives. Advertising improved the

Ads and commercials are on everything from the billboards you see going down the highway to the ads you hear on the radio or TV. Every company uses them in different ways to try to appeal to different audiences. Whether it's the older generations or the parents of newborn babies, all companies try to appeal to people in order to sell their products. Target is a department store that has been around since 1962 and they have grown and prospered ever since the beginning.

"Emergence of Advertising in America: 1850 - 1920." EAA: Timeline. Duke University, 2000. Web. 07 Mar. 2014.

In this article How Does Target Know so Much about Its Customers? Utilizing Customer Analytics to Make Marketing Decisions, the authors describe the kinds of data needed to recognize changes in a consumer’s habits, privacy concerns that occur when data mining, and marketing decisions made from the information. Whenever shoppers make a purchase or browse their Web site, Target gathers customer information, analyzes it, and might sell the data to other businesses. In fact, all three authors explained, “Target Corporation is a leader in analyzing vast amounts of data to identify buying patterns, improve customer satisfaction, predict future trends, select promotional strategies, and increase revenue.”(Corrigan, Craciun, Powell 159). Along with other stores, Target has created a

In the article “Marketing to Kids Gets More Savvy With new Technology” it states “ While on the Webkinz website, Sweet recently clicked once a day for seven days on an ad for a film trailer that was posted for Judy Moody and the NOT Bummer Summer. She said she wasn't interested in the movie, but each day she clicked it and answered three questions, she earns a virtual lime green dresser and a bulletin board for the rooms that she created for her webkinz.” Another piece of evidence that was found on the online article “ How Advertisers Target Children” mentions “ Today online advertising encompasses more sophisticated and enticing banner ads, but also advergames, online videos, branded websites, virtual worlds, and social marketing. According to research published in 2010, 87 percent of the most popular children's websites include some type of advertising.“ These two quotes clearly show that advertisers use the Internet to target children also. They find various ways to convince youth to watch their advertisements, for example, they may offer a virtual prize if someone watches their advertisements. Another example is that they have advergames that people can have fun with, without knowing that their being advertised to. These are two different ways advertisers can target children online. In conclusion, electronic devices is another way advertisers can target

There are several potentially severe downsides to behavioral targeting. Behavioral targeting includes collecting important personal information and your physical location, which leaves the users vulnerable if an attack were to occur (Myers, 2016). Another issue I see is how connected most people are with their smartphones. Most smartphones contain personal information and accounts. Smartphones can be used to watch television shows now with certain provider applications and I do not feel that I really know exactly what information is actually being collected. It would not bother me if cable providers and other similar services began making suggestions based on the genre of the movies or television shows I watch. However, I would not particularly

Advertising has always been an important part of our society. The history of advertising can be traced to pre-modern history when it served an important purpose by allowing sellers to effectively compete with other merchants for the attention of clients in Ancient Egypt. From 1704 when the first newspaper advertisement was announced, it gradually grows into a major force in American society based primarily on newspapers and magazines (Ad Age Advertising Century, 1999). It not only helps to raise the target demographics’ awareness of issues, but also educate consumers with the benefits of the product. However, advertising cannot target a particular person before the emerging of World Wide Web.