Online Business Expansion Proposal

The use of social media marketing has become a standard way in which organizations advertise their products or services. Social media marketing allows consumers to have immediate access to other consumers reviews or to post a review about a product or service. There is engagement between the company and the consumer (Evans, Dave 2010). Social Media emerged in the late 1980’s when websites such as Prodigy, Compuserve and America Online. Prodigy was first of it’s kind and was known as a ”consumer online service”. Half of the page is devoted to advertising. Facebook, Twitter, Myspace, Hi5, Bebo and Orkut are all social media platforms that are utilized as platforms today.

We are successfully utilizing social media as a powerful way to gain positive exposure and connect with our internet-savvy customers in a global and local level. We rely heavily in word-of-mouth advocacy”. (John Mackey, 2012)

Before deciding on whether or not to engage in e-Commerce, a business must look at several factors in order to determine if they are ready and able to do everything needed in order to make it successful. Companies should initially perform a SWOT analysis in order to determine if selling products online would be beneficial to the overall company. They also need to make sure they understand they will be dealing with customers all over the world and are willing to take on the work involved to know all of the legalities involved. Taking a business online opens up a world of opportunities but also presents new challenges and difficulties. A company has to be able to spend the time and money in order to do the necessary research so

Business people across the globe have found that social media sites such as Facebook and Twitter can help build and maintain a client base. Life coaches like Bonnie Bruderer, the innovative creator of the Vision Board, have found that it's essential to continue to link with present and potential customers in each and every way. No new media stone can be left unturned.

AWG’s two major competitors are Supervalu and C & S Wholesale. Viewing the website for Supervalu, it is evident that their website obtains an advantage on AWG’s website. Apparently, when viewing Supervalu’s website, the first attribute seen by viewers is pictures of grocery stores they service. Also, their online presence is extraordinary because of the detailed description of services they provide. Supervalu’s website displays that they are up-to-date with recent trends occurring in their industry. Supervalu recently bought a chain of drug stores and launched a healthy new program where they offer healthy products to their customers (Eder, 2010). C & S Wholesale’s website displays a large company logo and a slideshow of charity programs they work with to serve the community. Also, C & S Wholesale’s website introduces the company and all of the products they offer to their customers. Both websites obtain a substantial competitive advantage over AWG because of their front page when visiting their

The scope of this project is to analyze similar or comparable organizations like Amazon and Barnes & Noble, and compare their communication strategies on Facebook. The gathered and analyzed information will explain and help to understand the way these organizations have been performing their social media strategies and the different results obtained to stay ahead of business.

The company might decide to use social networking to increase boost customer base, sales and productivity through the creation of a virtual community where all its stakeholders interact easily regardless of the distance between them (Settle-Murphy, 2012). The use of social networking will

Since they were a new company with little customer loyalty, Herbal Essences’ main goal was to capture clients and build their reputation.

Now web based shopping and stores have the capability to reach more consumers and entail lower startup costs (Lang, 2016). However, one of the major drawbacks on online retail is drawing in customer awareness about your business. As, online businesses involves investing in vast amounts of innovative ways in which to market your services, products, and actual website or you will lack being nonexistent to consumers because they have no real active way of knowing about you. Marketing is a highly important aspect of online retail as it vitally important to build awareness and enticement to your business as well as build customer loyalty. Moreover, marketing in its traditional capacity of manufacturer to wholesaler, to retailer still is alive and well today, however customer demands for lower costs and ease of convenience have placed an added amount of pressure on all marketing channel intervenor to account for their existence (Ferrell & Hartline, 2014). Additionally, other forms of distribution have emerged more opportunities for more direct distribution such as catalog and direct marketing, direct selling, home shopping networks, vending, and direct response advertising (Ferrell & Hartline, 2014, p. 178).

Dunkin’ Donuts and Krispy Kreme Donuts both have Facebook pages to communicate with their customers and employees. In this paper, both companies will be discussed and the similarities and differences of the two companies and how they communicate with their audience through their Facebook Pages. Building meaningful relationships with customers and employees online requires good interpersonal communication, particularly listening. Social media is now being used by businesses to build relationships.

As mentioned in the mini assignment, this paper will focus on analyzing and understanding Staples Inc.’s e-business strategy. Staples Inc. is a large office product chain company operating 1780 stores worldwide, serving individual customers and businesses. Their product line includes office supplies, furniture, business services and technology (Staples Corporate Responsibility Report, 2005). This company has thrived through the years to maintain high product and service standards and also managed to create a huge online presence by crossing the $10billion in online sales threshold (Dragan, January 2013).

The purpose of this essay is to describe how I will market a hypothetical e-business and discuss the strategic components contained within this marketing strategy. This strategy will incorporate the use of different media and forums to maximize exposure and limit costly mistakes. Other tactical approaches to this problem will also be introduced as a means to supplement a marketing strategy for e-businesses and other types of alternative business models that rely on arising technological advancements.

is an Associate Professor of Marketing and International Business at the E. Philip Saunders College of Business, Rochester Institute of Technology. Her research interests include online marketing strategies and international marketing. She has articles published in the Journal of International Marketing, the Journal of World Business and the International Journal of Electronic Marketing and Retailing. With co-authors, her papers have earned awards at the American Marketing Association’s Educators’ conferences and is the 2009 recipient of the S. Tamer Cavusgil Award. She

Building and maintaining an online presence through e-business applications is essential and strongly recommended for small businesses to survive and compete with large businesses in challenging economic times. Information technology has grown significantly over the years, giving small companies opportunities to develop better strategies to deal with the challenges they face when competing with larger businesses. Twenty-four hour access, convenience, and the reduction of cost are the keys to successfully competing with other organizations. The Internet and mobile technologies can be used to generate an increase in sales for small companies, and with the adoption of e-business practices, small businesses will increase

Diva Shirley of Diva’s Specialty Store has done an excellent job of promoting the physical location of her specialty store which sells discounted designer clothing, shoes and handbags. The company has been doing very well financially and needs some way to get the items that are being sold to other markets. So, Diva’s biggest problem is they only have a basic website that does not allow for any online ordering so they can’t reach a wide variety and range of customers like their competitors. If customers can’t order right then, they may not order at all. Diva’s ultimate business goal is to become more customer-focused and to promote growth with an online presence. As well as make sure that the integration of the physical location and the e-business has topnotch consumer privacy and security concerns taken care of not only in her company but also with her business suppliers and technology vendors. With all this being said, cost will still be a factor in making sure that Divas can still be competitive in the market but still can differentiate themselves from the rest of the people in the same market.