Online Buying At The Internet Stores

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Online purchasing is the customer’s activity to place an order and make a payment of that order. It is found to be strongly associated with the traits of personal characteristics, vendor services, product characteristics, the quality of the website, the attitude of consumers towards online shopping, their willingness to shop online, as well as the decision making (Bellman et al., 1999; Bhatnagar et al., 2000). The willingness of the buyers to do shopping at the internet stores is referred to as their intention to shop online. Often, this factor is assessed by the willingness of the consumers to buy and to come back for making more additional purchases. This then also contributes to the customer’s loyalty. The intention of the consumer to…show more content…
So, convenience is regarded to be the most important factor while doing internet shopping. The reason behind this is considered to be that these buyers are time-constrained, also they do not mind to buy products without examining the quality by touching the product as in this way they can save their time. Better Prices Online buyers believe that they find better prices by doing online purchasing as they get cheap deals and offers which they do not find when they visit the store physically. Also, products are delivered to the buyers from the manufacturers directly. Online stores also provide offer discount coupons. Variety Buyers can browse their required product online on various shops. Same product then can be found in different brands and price range. Consumers can buy the one that is suitable according to them. Price comparisons Consumers can compare the prices on the online stores and look for the products and the better prices (Gillon Miler, 2012). Risks involved in online shopping When consumers have an intention of purchasing products then they have some doubt in their mind as they are not sure that their entire target of making a purchase will be accomplished (Roselius, 1971). It can be said that they observe some amount of risk in maximum decisions in making a purchase (Cox and Rich, 1967). This observed risk is known as ‘perceived risk’ and can be defined as the buyer’s viewpoint of suspicion and unfortunate result of
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