Online Communities.

Ken Griffey Jr. is a well-known name in the world of Major League Baseball. Before the Seattle Mariners traded Griffey Jr. to the Cincinnati Reds, he was an absolute phenomenal baseball player. Since being traded, he has been nothing but disappointment to the Reds organization. The following is a dialogue between the two members in an online community at ESPN.com.

On-line communities are a foreign concept to me. I have never joined one, or even been curious to see what they are like. The only experience I have had with them is in middle school when I used to go into chat rooms and talk to other teens. The only conversation involved there was about music and movies. It has been years since I have ventured into anything on-line except for checking my e-mail or downloading music. In order to write about on-line communities, the assignment given to the class I am in, I had to go on-line and explore the culture myself. Since I had no idea what server to use or what sites were popular, the task was a little daunting.

It is a technologically advanced world, and today the internet is one of the most prominent mediums through which the companies across the globe for marketing their product and services to the potential customers. Today, for each and every company it is very important to have a strong presence over the internet. The websites are the best and the most effective medium that is utilized by the companies to be ahead of their competitor’s.

Since inception of the internet, the level of increment of disseminations of information through the web has covered more ground than expected. Also, this has called for more computer technicians in corporate and non-corporate organizations. Over the past quarter century, the increased desire to disseminate information, proprietary and non-proprietary alike, over a broader audience has been able to thoroughly develop through the usage of computer & internet networks and drivers (Ryan, 2011). Social media interaction and communication through the internet and handheld devices and also organizations network structures incorporation into corporate systems has set off another influx of innovation and access.

In today’s world, peoples’ communication has changed drastically comparing to the last centuries. The development of technologies and media have allowed us to build our own network and acquaintances, as well as to find people who share the same interests as you, creating “virtual communities”. As told by Brym and Lie, virtual communities are “the associations of people scattered across the world, who communicate via computer and about a subject of common interest” (2018: 64). In this essay, I will demonstrate the example of me being involved in a virtual community and how it connects with a sociological theory; symbolic interactionism.

Because of its’ technology, Consumers are increasingly well informed, with the advent of internet technology which allows them to gather a great deal of information before making the choice to “hire” one product/service or another, according to their needs. Successful companies are increasingly turning to marketing to find niches spaces in the consumer consciousness in an effort to increase customer reaction by treating them as individuals with specific sets of needs. Company websites may offer specialized services that cover a wide range of possible targets in an effort to induce these more empowered customers to find value, displaying the loyalty that stems from satisfaction. The relationship between the consumer and the business is no longer necessarily determined entirely by the politics and media in this new age of marketing and the internet, which could afford to offer a sort of “one size fits all” package prior to macro-environmental reform initiatives that made the market more competitive and therefore individualized towards people’s needs. Successful and forward-thinking companies in the digital age must now concentrate on building profitable relationships with their customers, just as in any business.

Advancements in electronic communication have produced a multitude of new platforms in which people can connect to one another. These developments have torn down the geographic barriers previously separating people and their ideas, making it easier and faster to connect with others and thus creating a new sense of community. Online communities where people can share their interests with like-minded people have been appearing rapidly and have revealed a new community that would have otherwise been closed. These new types of communities have expanded upon previously limited forms of communication, demonstrating the benefits of improved technology on society.

Internet marketing is a channel that expands business-to-consumer interactions and allows firms to target special interest consumers. In this method, internet marketing can reach a target audience with websites, search ads, display ads, and email (Kotler & Keller, 2016). Designed properly, easy to use websites can attract consumers, share information, allow purchases, and encourage repeat visits (Kotler & Keller, 2016). Search ads, whether paid search or pay-per-click ads, and display or banner ads are enablers to gain consumer interest where consumers can click to be directly linked to websites or products (Kotler & Keller, 2016). Similarly, email marketing is an inexpensive method to target consumers. One advantage of online marketing is that firms can tailor the message to engage consumers with special interest (Kotler & Keller, 2016). However, consumers can ignore search ads or display banners, which is a disadvantage to the online format.

{In the current|In the present|In today 's|With the current economic} business environment, {it is important|it 's important|it is necessary|it is crucial} for entrepreneurs {to adopt|to consider|to look at|to take} new information and technology tools {to help them|to assist them to|to assist them|to enable them to} {carry out|execute|perform|accomplish} business {more efficiently|more proficiently|more effectively|better}. {The number of|The amount of|The quantity of|The volume of} {people who|individuals who|those who|people that} {access the|connect to the|get the} internet {on a daily basis|every day|on a regular basis|each day} {is increasing|is growing} {by the day|each day|every day|everyday} {thanks to the|because of the|due to the|with thanks to the} introduction {of several|of countless|of various|of varied} smart gadgets {into the|in to the|to the|in the} market. Traditional {marketing and advertising|advertising and marketing|promoting|marketing techniques} methods {have been|happen to be|have already been|are already} pushed {to the|towards the|for the|on the} background as firms {make use of|utilize|take advantage of|employ} internet and {digital marketing|internet marketing|online marketing} channels {to reach|to achieve|to succeed in|to arrive at} their target markets {and increase|while increasing} sales. {A consumer|Someone|The

Online marketing has grown into one of the most popular marketing channels in the world today. Many organizations, from the smallest SMEs to the largest sized firms have implemented or are in the process of implementing online marketing strategies. However, there is still a large number of organizations that despite the recent trends, have not adapted or fully embraced the online marketing trend. The purpose of this study is to investigate the various trends in the implementation of online marketing strategies, and the reasons why some companies have not embraced the online marketing trend. This paper will examine the importance of adding online marketing strategy to one’s marketing and corporation budget. It will also review the pros and cons of social networking when used as a marketing tool. This paper analyses the web presence of five companies, and afterwards conducts interviews with employees to look at the reasons for the varying online presence. The findings show that generally, companies are on the way to embracing online marketing. The variations come as a result of the nature of the employees and the attitudes of top management on online marketing.

Social Networking instruments permit associations to enhance correspondence and profitability among workers. Proficient online networking locales, for example, LinkedIn, permit your representatives to join particular work bunches keeping in mind the end goal to take part in discussions with different experts in comparative commercial ventures. This sort of support can expand the representative 's learning base and create new and inventive methods for meeting business challenges. Workers can likewise utilize person to person communication destinations to fabricate focused on expert systems that can offer them some assistance with staying current with business sector patterns. Permitting workers the scope to use online networking systems additionally advances trust with representatives and cultivates a more community oriented environment.

The world has changed and has evolved into a society that works with social media, the internet and understanding the differences in diversity in society is not only vital, but mandatory to succeed and meet the goals of a company in today’s world. One needs to know what the customer 's wants and needs are. Moreover, utilizing that helps guide the marketing strategy and implementing these ideas and analysis the current needs of the consumer and knowing their particular need.

2). There are many different ways to catch and pull in the clientele that a company is searching for, but before choosing what type of internet marketing approach is best for the company’s money, the marketing team must know some basic steps. They should start off by finding a target market and look into regional ad buys, also they ought to research discounts that internet sources are offering (“Advertising isn’t cheap,” n.d., para.1-4).

Internet interconnected businesses have enormously grown owing to its flexible nature and the numerous ways in which the internet can be personalized. Due to these unique characteristics, the internet is continuously used by organizations and individuals for communication, leisure related activities and digital trading (Korgaonkar and Wolin, 2002). The revolution and the continuous innovation and renovation emerging has made the internet an integral part of the day to day running of the organizations. These have enabled businesses to offer a broad range of products and services to their clients globally. Thus many companies have resolved to have the internet as their primary marketing tool.

Nowadays, people can easily get the information of products and services from everywhere. The purpose of most marketing communications is to move the target audience to some type of action because companies want to attract and motivate more customers to gain profits. Back to 30 years ago, people saw all the promotion from TV, newspapers, and advertising boards. Although these channels still exist now, companies prefer to invest more in the online advertising. The goal of internet marketing is to fit the right media to the right target audience. In order to increase customer awareness, McDonald’s creates different internet marketing campaign in different countries to promote its products.