Online Consumer Behavior

Online shopping has emerged in India as a new trend of shopping now a days and is quickly absorbed in our routine life . Due to wide spread internet access by shoppers and e - commerce widely usage by traders, online shopping is rapidly growing in recent years. Students have been the majority online shoppers so this study finds out the attitude of students towards online shopping. This paper attempted to find out the impact of factors like easy payment, wide variety of products, educational qualification on online shopping . The study was undertaken among the students of Ludhiana. The results of the study is that educational qualification of the respondents and factors influencing online shopping are independent.

Online shopping provides the ease of shopping, anywhere and anytime. No need to wait till the shop assistant attends. Online shopping is done within few minutes, saves time and hassle, can be done 24 x 7 and provides a ‘no

Abstract: Rapid transformation in communication has been witnessed in this century. One of the radical changes is internet. The facility of internet has gained world-wide attention. Everyone is trying to make maximum use of this. Marketers are using internet to do the business all over the world under the guise of online shopping. Online shopping has changed the business scenario for the marketers as well as consumers. Through internet marketers reach has increased to the far flung areas as well as consumers can buy a product from the overseas market at the click of a button. Internet helps the marketers in reducing their marketing costs resulting in reduced product cost implying benefit to the consumers. Consumers now can easily get information about any product features, price, can easily find out the availability of substitute goods and can compare their prices. Though it has many benefits but still the hindrances are there in the mind set of consumers regarding the security, personal touch and warmth while buying from local retailers. This paper focuses on factors like convenience, time saving, website design/ features and security and privacy aspects of online shopping. Consumers’ attitudes towards these four factors influence the consumers overall attitude towards online shopping.

This chapter is defined about the literature review of particular content. First, the online shopping and online stores defined the current situation of the online shopping measure and the advantage. The perceived risk is about the risk that consumer who purchasing online will face example like product risk, convenience risk and financial risk. It also conduct of the attitude of consumer, perceived behavior control and etc.

Online shopping is where people can purchase products or services directly from seller through internet. The internet has created another alternative method of shopping and is a type of e-commerce where the customers buys good without any intermediary services. According to Muhammad Rizwan (2014), where customers visit various

There are a lot of websites on internet whereby it offer a variety of product and services for consumer can find and buy through online such as shoe, apparel, sun glasses and more Moreover, the online also provides some of the services which is paying bill online, booking a transport ticket and more. In this research, we are looking the problem addressed in this research which is the view of online shopping by consumer.

[23] utilize previous research of traditional WOM that had any similarities with E-WOM they develop the new construct into five utilities:

Consumer behavior is the behavior that consumers display in searching for, purchasing, using, evaluating, and disposing of, products and services. The study of consumer behavior as a separate marketing discipline all started when marketers realized that consumers did not always react as marketing theory suggested they would. Many consumers rebel at using the identical products that everyone else used, instead they prefer differentiated products that they feel reflect their own special needs, personality and lifestyles.

Every day more and more people using the internet and the number of online shopper increase

It provides a basis for comparison for the data that is collected by the researcher.

It is the year of two thousand and fifteen—the 45th years after Internet was first invented. Internet is developing in an incredibly speed, so does the online business. People can accomplish more without stepping out of their houses. Imagine what if we are carrying bulk of cash to pay our tuition instead of paying online. Since Internet greatly facilitates the process of paying and choosing, online shopping has become the couple top shopping preferences. Some people love online shopping because online shopping is easier, cheaper, both money and time saving. Meanwhile, some people don’t like online shopping because they think online shopping is unsafe, not reliable, and bad for economy and retails are irreplaceable. This paper will focus on the advantages and also the disadvantages of online shopping.

Distribution and retailing are important industries which have to respond to changing economic, social and technological changes. With internet being the rapidest growing media during the past decade, online shopping has emerged as a rapidly growing e-commerce area. The increase in technology provides good opportunities to the seller to reach the customer in much faster, easier and in economic way. Online shopping is emerging very fast in recent years. Hence, it certainly holds the attention of retail market.

The process of consumer decision making has 3 stages: input stage, process stage and output stage.

So in this paper, we will discuss online retail and e-commerce as a whole. We will look at it’s history and current impact. Then we will make some

Since the internet came out and developed, online shopping has become important parts of many people. With the rapid development of the Internet in the world, more and more people began to start online shopping due to its convenience, time-saving and benefits. For the definition, Online shopping is an act of purchasing items or services on the Internet and has grown in popularity over years. Narrowly speaking, it can be understood as searching online information and having online deals. But broadly speaking, if one section of shopping is finished online, it will be regarded as online shopping. What you need to learn is just to click your mouse and to wait instead of going out by foot or driving.