Online Consumer Behavior

It is the year of two thousand and fifteen—the 45th years after Internet was first invented. Internet is developing in an incredibly speed, so does the online business. People can accomplish more without stepping out of their houses. Imagine what if we are carrying bulk of cash to pay our tuition instead of paying online. Since Internet greatly facilitates the process of paying and choosing, online shopping has become the couple top shopping preferences. Some people love online shopping because online shopping is easier, cheaper, both money and time saving. Meanwhile, some people don’t like online shopping because they think online shopping is unsafe, not reliable, and bad for economy and retails are irreplaceable. This paper will focus on the advantages and also the disadvantages of online shopping.

E-commerce is the stores that provide service for customers via online. It sells a variety of products such as foods, drinks, and many others. It has different sectors which have many classes of businesses. For example online supermarkets are starting to grow today. Previously, have the physical stores or traditional stores but they build an e-commerce now. When e-commerce is becoming popular, they start to do it to get more profit. This essay will examine and evaluate how e-commerce has altered business practices in supermarket, including e-commerce grows very fast, profitable business and convenience for customers, enjoyable and comfortable to shop, and detail information in the e-commerce websites. It also will argue and evaluate the main tactics to increase the profit of internet trading, are convenience delivery home, having good marketing, and providing electronic transaction and good electronic assistance.

The process of consumer decision making has 3 stages: input stage, process stage and output stage.

Abstract: Rapid transformation in communication has been witnessed in this century. One of the radical changes is internet. The facility of internet has gained world-wide attention. Everyone is trying to make maximum use of this. Marketers are using internet to do the business all over the world under the guise of online shopping. Online shopping has changed the business scenario for the marketers as well as consumers. Through internet marketers reach has increased to the far flung areas as well as consumers can buy a product from the overseas market at the click of a button. Internet helps the marketers in reducing their marketing costs resulting in reduced product cost implying benefit to the consumers. Consumers now can easily get information about any product features, price, can easily find out the availability of substitute goods and can compare their prices. Though it has many benefits but still the hindrances are there in the mind set of consumers regarding the security, personal touch and warmth while buying from local retailers. This paper focuses on factors like convenience, time saving, website design/ features and security and privacy aspects of online shopping. Consumers’ attitudes towards these four factors influence the consumers overall attitude towards online shopping.

It provides a basis for comparison for the data that is collected by the researcher.

Every day more and more people using the internet and the number of online shopper increase

Online shopping is where people can purchase products or services directly from seller through internet. The internet has created another alternative method of shopping and is a type of e-commerce where the customers buys good without any intermediary services. According to Muhammad Rizwan (2014), where customers visit various

This chapter is defined about the literature review of particular content. First, the online shopping and online stores defined the current situation of the online shopping measure and the advantage. The perceived risk is about the risk that consumer who purchasing online will face example like product risk, convenience risk and financial risk. It also conduct of the attitude of consumer, perceived behavior control and etc.

Distribution and retailing are important industries which have to respond to changing economic, social and technological changes. With internet being the rapidest growing media during the past decade, online shopping has emerged as a rapidly growing e-commerce area. The increase in technology provides good opportunities to the seller to reach the customer in much faster, easier and in economic way. Online shopping is emerging very fast in recent years. Hence, it certainly holds the attention of retail market.

Nowadays with the ever rapid development and increasing popularity of the information technology, shopping on the internet has been a fashion especially among the youngsters. But some people think brick and mortal stores are better than online stores. In my opinion, online shopping has more benefits in modern capitalist countries. Although traditional shopping can buy merchandise directly, online shopping is not only more convenient for people to buy it, but it is easier to compare goods than traditional shopping, and it also promotes economic development and promotes the development of other industries.

Online shopping provides the ease of shopping, anywhere and anytime. No need to wait till the shop assistant attends. Online shopping is done within few minutes, saves time and hassle, can be done 24 x 7 and provides a ‘no

[23] utilize previous research of traditional WOM that had any similarities with E-WOM they develop the new construct into five utilities:

Online shopping has emerged in India as a new trend of shopping now a days and is quickly absorbed in our routine life . Due to wide spread internet access by shoppers and e - commerce widely usage by traders, online shopping is rapidly growing in recent years. Students have been the majority online shoppers so this study finds out the attitude of students towards online shopping. This paper attempted to find out the impact of factors like easy payment, wide variety of products, educational qualification on online shopping . The study was undertaken among the students of Ludhiana. The results of the study is that educational qualification of the respondents and factors influencing online shopping are independent.

Since the internet came out and developed, online shopping has become important parts of many people. With the rapid development of the Internet in the world, more and more people began to start online shopping due to its convenience, time-saving and benefits. For the definition, Online shopping is an act of purchasing items or services on the Internet and has grown in popularity over years. Narrowly speaking, it can be understood as searching online information and having online deals. But broadly speaking, if one section of shopping is finished online, it will be regarded as online shopping. What you need to learn is just to click your mouse and to wait instead of going out by foot or driving.

So in this paper, we will discuss online retail and e-commerce as a whole. We will look at it’s history and current impact. Then we will make some