Online Customer Reviews Is An Essential Component Of Businesses Essay

The use of social media marketing has become a standard way in which organizations advertise their products or services. Social media marketing allows consumers to have immediate access to other consumers reviews or to post a review about a product or service. There is engagement between the company and the consumer (Evans, Dave 2010). Social Media emerged in the late 1980’s when websites such as Prodigy, Compuserve and America Online. Prodigy was first of it’s kind and was known as a ”consumer online service”. Half of the page is devoted to advertising. Facebook, Twitter, Myspace, Hi5, Bebo and Orkut are all social media platforms that are utilized as platforms today.

We can offer coffee samples to customers and ask them to share their opinions about our products. We can have our customers evaluate what products they like the most and which ones need improvement. For example, we can get our customers trust and loyalty by offering them a rewards program. Which would offer them a 5% discount on the first five purchases, then after ten purchases they

Social media has become an influential ground for consumers to share their opinions about a company’s brand and products. In addition, it helps in having a strong brand that produces positive relations and distinguish the brand from competitors, is a critical component for effective marketing. According to Dahlén and Lange (2009) “the quality of the product is not the evident factor when it comes to purchasing a product, the deciding factor depends on how the brand is perceived” (Para. 1). This demonstrates the importance of incorporating social media as a tool to promote brands, allow for interactions, and customer satisfaction by engaging with customers more frequently for feedbacks or reviews. Thus create an opportunity for the company to show its devotion to their customers, and initiate good reputation, which can increase sales. In other words, social media has the ability to upsurge the awareness for businesses as well as the brand.

If you do not give a positive impression to customers, both external and internal, it may have a damaging impact on your business. For example you may lose a customer from your shop if you do not give a positive impression to them the customer may give a negative review of your shop to friends and family if they believe the impression you gave about the business to them was

In nowadays of web-based social networking, those numbers are certain to increment no less than ten times and as they do, the question emerges; how might you get more customers functioning for you, less against? An awesome place to begin is to focus on comprehension consumer loyalty and to do that, you should make a striking client encounter, one they can't hold up to delineate for others.

I would like to let all of my employees know that the ultimate goal of our business is customer satisfaction. The negative feedback in today’s world is more serious because of the social media where huge number of people could read the reviews. Back then, it got spread by word of mouth which didn’t have as huge impact as it can be today. The customer rating for Cancun Mexican Grill is three on Yelp.com. The poor customer service could lead customers to become dissatisfied with our restaurant. They may share their experience to others by writing reviews in a social media site or in person. If we provide great customer service, that will encourage them to write good reviews about our restaurant.

You should also try to find out what they think about you and your products and services.

Majority of our consumers will be males, head of household age 25-54, in a home with a wireless router. The household has multiple computers, smart phones or tablets. Our consumer expresses interest in electronic gadgets and considers themselves to be a “tech savvy” buyer. The target consumer is conscious about online security threats and has purchased or upgraded anti-virus software in the last 24 months. Our shopper is engaged with online social networks and media with most news delivered to the household digitally. Purchases of electronic products are heavily influenced by the favorable opinions and reviews from friends and colleagues. They are also strongly influenced by negative reviews of products by tech blogs and consumer

Neglect to lead measurable reviewing to assess customers' available impression of J.C.Penny and their contemplations

Customer feedback – obtaining customer feedback is essential to the company. Without keeping up to date with our customers, we cant be sure that we are meeting their expectations. We will send out surveys via emails and post. Also we will send out regular brochures updating our customers of any changes that may benefit/effect them. We will also call our major customer's regularly to see if there is anywhere we need to improve.

Starting out the evaluation form would be how the customer was first treated. The first questions would be in regards to how they were greeted when entering the store. Was the person smiling, did they acknowledge they saw you come in and did they help you right away or let you know they will be right with you. According to Sixth edition of Customer Service not greeting or interacting with the customer in some form when they enter can be a major turn off to the customers. (Timm p.2014. P 99). Creating a great first impression is a must.

4. Get feedback from customers, suppliers and other key business partners; consider using interviews or surveys in areas such as customer satisfaction.

I have always believed customers are the focal point of any business. I found that having satisfied customers does not mean you are doing a good job. It may mean the customers are satisfied because their expectations are so low and there is no one else doing any better. Having

Social media has played a significant role in consumer decision making, including such areas raising awarness, sharing information and opinions as well as postpurchase experience ( Mangold and Faulds,2009). It turns out that consumers tend to trust knowledge and experience shared by other customers on social media more than those opinions reviewed by the manufacturer or the marketer of the product or the service.(Linchi Kowk,2012)

Your customers judge your business by the people you hire to work for you. From the sales person behind the counter, to the cook in the kitchen, you must do your hiring with your customers in mind. In addition