Online Hotel Booking And Customer Satisfaction Essay

The goal of any hotel management training program is to increase the productivity of the employees and to educate and motivate managers. When the confidence of managers increases, their ability to implement and manage company strategy also increases. They also learn to mitigate internal conflict and train their subordinates to perform better. According to Peterson & Hicks, hotel management training is extremely important because of unavoidable changes that are taking place in the industry. To achieve continuous growth, organizations must reprogram themselves and take steps to retain their employees. This will improve their quality of service and give them an edge over their competitors. Some other benefits of hotel management training include:

Zales Guest Satisfaction Survey, managed by Service Management Group is designed to allow you to give your honest feedback on your most recent purchase. You can find the survey at www.zalessurvey.com, and offer your opinions on the product you recently purchased along with the customer service that was provided to you. It is a powerful way for the company to evaluate areas where they may need improvement as well as letting them know what they are doing right.

Homestyle Hotels Inc is a result of merger of Lifestyle Resorts and Home Away Hotels. Each individual hotel operates in silos with no standardized process to capture client information. Initially, Ben Garrett (the IT director)’s mandate was to ‘consolidate the firm’s IT’, however with the said objective having been achieved, the higher management now wanted a more cohesive picture to enable better analysis and present a consistent picture to the outside world. The roadblocks to the integration are one too many- two different hotels, two different ways of working, vast geographical expanse. The question now was, of the two vendors who had come to present their software applications, which application would most suit the

Kotler and Armstrong (2010). The marketing mix is often crucial when determining the MOGH unique selling points and how to market them correctly.

The new reservation and booking system is a horizontal application because a large number of people use it in several markets such as the food, airline, camping, and hotel industries, whereas small organization is more appropriate for a vertical application that have specific business processes

The tourism industry is complex and it offers different services and products. One of its major services are tour operators, for

The Tourism and Hospitality Industry is one of the largest industries in the country. This industry is one of the key front-line players which contributes greatly to the growth of the economy of a country. They are the vital source of income for both government and private sectors. People often mistaken that the duty of the profession in the tourism and hospitality to be somewhat similar, that is to serve clients but in fact, there is actually a vast difference between the roles of a tour guide, travel tour manager and travel agency manager.

In Zimbabwe, Harare is an unbeatable destination for hospitality services of all sorts. Hospitality is the harmonious mixture of shelter, food and beverage, the physical environment, the behavior and attitude of people, Pizer (2011). The hospitality services are mostly found in hotels and a hotel is ............. The researcher wants to find out what are the challenges that are faced by the hotels in Harare. The researcher embarks on this study to gain a deeper understanding of the research problem and to hone the research problem solving skills in the area understudy. The researcher carries out this research by desire to understand the challenges that are faced by hotels, and also to determine whether the findings will have the significance in addressing the research problem. Hotels are part of the greatest contributors that contribute towards the Gross Domestic Product (GDP) of Zimbabwe, Deswell (2007). The hotels are responsible for being hospitable because hospitality is essential in attracting visitors to the establishment such as the star rated hotels. The research is worth doing because it provides a fresh insight about what solutions to implement so as to avoid future operational challenges that will continue to affect the operations of hotels in Harare. The study also sought to identify the challenges that affect the hotel operations in Harare with a view to recommend measures that can

I had chosen Hospitality Management because every time you go to work you’re making someone's day

According to CTH Lecture notes (2014) the hospitality industry is one of the largest growing sector in the world and it will be discussed according to the history, characteristic and the importance of the industry as well as the features of the business along with the grading system, the internal and external factors, and the tourism industry is also a large growing sector which provides services such as accommodations, food, etc. The history, characteristics and the importance of the tourism industry will be discussed including the patterns of demands and tourism indicators, with the growth of emerging forms of tourism and the importance of transport, accommodation, attractions and events as well as the deference between tourism

The Hotel is situated in the bustling East Cork market town of Midleton, located just 14 miles (15 mins drive)

1).The relationship between Hospitality and Tourism: Tourism and hospitality go hand in hand, the hospitality industry offer services like accommodation, transportation, food and beverage, recreation and leisure. Tourism is the activity by the tourists where they engage in travelling to destinations where they want to experience recreational and leisure activities and most of the time avails of accommodation, food and beverage. The hospitality industry is the supplier of the services for tourism. The meaning of hospitality is providing a safe and enjoyable environment for patrons. It also means responsibly serving liquor, to ensure that patrons do not become unduly intoxicated and subsequently a problem for management, staff and the

Cornell Hospitality Report, a well-respected publication in the hotel industry wrote the following in a 2010 report; We wanted to explore the impact of customer reviews on hotel bookings. To explore this question, we asked our respondents to rate their likelihood of choosing a hotel if they see either a negative or a positive comment about the hotel within their category of interest. We found a surprisingly similar trend for all categories of hotels and for both male and female respondents. In short, men and women are equally likely to stay away from a hotel with negative comments and equally likely to choose a hotel if they see positive comments (McCarthy, 2010). There is a strong indication that hoteliers who want to be successful in the new competitive landscape can disregard online reviews at their own peril. According to the paper, a 2010 study by Mckinsey and Co. claimed that “word of mouth is the primary factor behind twenty to fifty percent of all purchasing decisions” and that “marketing-induced consumer-to-consumer word of mouth generates more than twice the sales of paid advertising in categories as diverse as skincare and mobile phones.” Considering the previously presented evidence, I believe any hotel that plans to be successful should be actively engaged in managing online reviews. In addition to this, they should focus strongly on top review websites such as TripAdvisor and Google to ensure they are involved in actively managing their online reputation.

I just wanted to thank you and the VCOM staff again for your hospitality during my interview last Tuesday, November1. I thoroughly enjoyed the informative presentations, interactions with the students, and sharing my perspective of medicine with the faculty. Each encounter during the interview was just as constructive and genuine as my first encounter with VCOM back in 2012. I sincerely appreciate your interest in me amongst the multitudes of applicants, and I feel extremely honored to have met you al in person. I hope that the rest of this admissions cycle will be as pleasant for you, as you have made for me.

The research reviews a wide range of literatures on Marketing and online marketing with an overlook over online marketing developing and its tools and how they are used in organizations. Collecting data about how the Hilton Hotels are making a use of the Online Marketing and its tools and how effective are they in their marketing plan, aiming to be able to determine online marketing effectiveness in marketing strategies in hospitality organizations.