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Online Marketing Of The Tourism Industry

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ONLINE MARKETING IN THE TOURISM INDUSTRY
Name - Davender Singh
Professor - Dr Frank Moisiadis
Sub - HI 6007- Statistics and Research Methods for Business Decisions
Date – 04/09/2105

Online Marketing in the Tourism Industry
Research Problem
The research seeks to determine ways that online advertising have affected tourism in Australia. The reason behind this research is due to the increased tourists from India, who travel to the country to view various natural phenomena. The tourism development sector has led to the growth of businesses that produce their products aimed at the tourist market. These businesses have invested in online advertising and e-commerce to boost their success. The level of competition in the tourism …show more content…

Companies have adopted E-commerce and online advertising to seek new customers. Technological developed has played a crucial role in the development of this kind of business. Computer and internet growth has enabled customers to view companies’ website to determine what to purchase and at what price. Businesses have collaborated with credit firms to ensure ease of safe online transaction. Customers can order and buy products in any location, hence increasing efficiently. Online business has reduced the cost doing business in the tourism sector since the cost of customers acquisition has reduced. Companies have adopted online business to market their products to potential market (Beech, J. G., & Chadwick, S., 2005, p.28). Online business transaction has enabled businesses to adopt market diversification and penetration strategy to increase their sales. Market diversification occurs when a business decides to invest in new areas that it had not invested before. Most companies use globalization approach to achieving market diversification strategy. This approach requires a business to carry out market research to understand the different market needs and expectations. Research and development have a vital role in the growth of an organization (Qin, Z., 2007, p.87). Market penetration approach involves increasing product consumption in the already invested market. Businesses may use different strategies to ensure that it covers the

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