ONLINE MARKETING IN THE TOURISM INDUSTRY
Name - Davender Singh
Professor - Dr Frank Moisiadis
Sub - HI 6007- Statistics and Research Methods for Business Decisions
Date – 04/09/2105
Online Marketing in the Tourism Industry
Research Problem
The research seeks to determine ways that online advertising have affected tourism in Australia. The reason behind this research is due to the increased tourists from India, who travel to the country to view various natural phenomena. The tourism development sector has led to the growth of businesses that produce their products aimed at the tourist market. These businesses have invested in online advertising and e-commerce to boost their success. The level of competition in the tourism
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Companies have adopted E-commerce and online advertising to seek new customers. Technological developed has played a crucial role in the development of this kind of business. Computer and internet growth has enabled customers to view companies’ website to determine what to purchase and at what price. Businesses have collaborated with credit firms to ensure ease of safe online transaction. Customers can order and buy products in any location, hence increasing efficiently. Online business has reduced the cost doing business in the tourism sector since the cost of customers acquisition has reduced. Companies have adopted online business to market their products to potential market (Beech, J. G., & Chadwick, S., 2005, p.28). Online business transaction has enabled businesses to adopt market diversification and penetration strategy to increase their sales. Market diversification occurs when a business decides to invest in new areas that it had not invested before. Most companies use globalization approach to achieving market diversification strategy. This approach requires a business to carry out market research to understand the different market needs and expectations. Research and development have a vital role in the growth of an organization (Qin, Z., 2007, p.87). Market penetration approach involves increasing product consumption in the already invested market. Businesses may use different strategies to ensure that it covers the
The Internet over the past few years has seen a huge increase in online businesses and consumers. Electronic-commerce is expected to generate $36 billion in revenue during 1999, up 140% from last year alone.[1] With such a huge amount of money to be made on the Internet it is becoming very appealing for small businesses and start-up companies to try and make their niche in e-commerce. The Internet is drastically affecting the way companies and people conduct business now. E-commerce encourages growth in existing as well as new businesses because of lower overhead costs, the huge consumer base and the freedom of information flow. However the online revolution has created a large
The advent of Internet has allowed companies to offer their goods and services throughout the world. Not only has the Internet opened up the floodgates of International marketing, it has also brought with it many other challenges such as cultural, political, and geo-economics challenges. In order to be successful in these global markets, companies must be very diligent in handling these challenges.
Using the internet to advertise is a relatively new phenomenon. Many businesses are moving away, or have moved away from traditional advertising, where viewers see a thirty-second ad on television during prime time or during a sporting event. Advertisers find this costly and the Ads do not reach as large an audience in a convenient time as advertising on the Web does.
With improved global relationships, business web is expanding its roots to every corners of the world. There has been lot of advancements in the corporate sector for the past decade. Retail marketing, e-commerce has grown enormously. With advanced computer and information technology, the retail, e-commerce has increased tremendously; applying these new technologies in business has established many new business approaches and strategies(Ramcharran, 2013). It is stated that in the year 2011, online shoppers in the United Kingdom spent 50 billion pounds which is more than 5000 percent increase in the market when compared to the year 2000; this is just because of the increased access provided to the customers and attractive features like
In todays scenario, online Shopping play a great importance in the modern business environment. Online shopping has opened the door of opportunity and advantage to the firms. Rowley Jennifer, (1998) examined that internet is becoming a hotbed of advertising, shopping and commercial activity. Hsieh et al., (2013) stated that internet is influencing
Many studies have shown that service sectors also utilize E-commerce in their business operations, including banking industry, healthcare, and specifically for this case study, tourism industry. In these service sectors, a key to their business operations involves providing information through the use of the
Gurbreet Raj Cambridge Regional College, Nottingham Campus OTHM Level 7 Diploma in Tourism and Hospitality Management Student Registration number: Unit 6: Advanced Research Methods Research Proposal ………………………… …………………………………………………… 1 1. Marketing and Online Marketing …………………… …………………………………….. 2 1.1 Marketing Definition ………………………………………………………………………. 2 1.2 Online Marketing Definition ………….
I am choosing to do my Business Analysis paper on e-commerce. I will explain the importance of it as well as the effects on the global economy. I will discuss the advantages of telecommunications and information technologies in a business versus those businesses without e-commerce. I will also discuss the marketing strategies involved with e-commerce and how it helps businesses. Due to the global nature of internet business, electronic commerce (e-commerce) standards have become a priority on the national and international level. While most traditional businesses are subject to local, state, and national
M2 – Analyse the marketing opportunities and challenges faced by a selected business when using internet marketing.
Online strategy influences the people who are active on internet through various social media as well as professional media. Thomas cook contribute 43% of total business in the tourism industry even though they are not much active on advertising. The statistic of TV channel viewer is increasing and it also increases the brand awareness of Thomas cook
The company also has very little online presence, a fact which derives its of the much needed advertisement and general exposure to the potential client base. It can therefore engage e-commerce and e-marketing strategies.
Now web based shopping and stores have the capability to reach more consumers and entail lower startup costs (Lang, 2016). However, one of the major drawbacks on online retail is drawing in customer awareness about your business. As, online businesses involves investing in vast amounts of innovative ways in which to market your services, products, and actual website or you will lack being nonexistent to consumers because they have no real active way of knowing about you. Marketing is a highly important aspect of online retail as it vitally important to build awareness and enticement to your business as well as build customer loyalty. Moreover, marketing in its traditional capacity of manufacturer to wholesaler, to retailer still is alive and well today, however customer demands for lower costs and ease of convenience have placed an added amount of pressure on all marketing channel intervenor to account for their existence (Ferrell & Hartline, 2014). Additionally, other forms of distribution have emerged more opportunities for more direct distribution such as catalog and direct marketing, direct selling, home shopping networks, vending, and direct response advertising (Ferrell & Hartline, 2014, p. 178).
The travel, tourism, and hospitality industry faces an array of challenges when deciding on a marketing strategy that include the ups and down of seasonal travel, complexity for the customer in making arraignments for travel, lack of customer loyalty to return to the same destination, and economic conditions that may inhibit consumers traveling plans (Soteriades, 2012). Today, customers obtain near-perfect information about their purchasing selections and options (Shamma & Hassan, 2013). Therefore, customers gained sophistication and a more demanding attitude towards purchasing (Shamma & Hassan, 2013). Without a marketing plan that involves a strong online, mobile and social presence or the launch of successful marketing
It is important to research the specific segments in order to market the product correctly to each segment.
This is to certify that ANKUR NARANG a student of IMT – CDL Ghaziabad has completed project work on titled “IMPACT OF DIGITAL MARKETING OR E-COMMERCE IN CURRENT BUSINESS SCENARIO:- A CASE STUDY OF TATA CONSULTANCY SERVICES” under my guidance and supervision.