Online Marketing Strategies For Restaurants

936 WordsAug 19, 20154 Pages
Online Marketing Strategies for Restaurants Restaurant customers search for restaurants on their phones, receive marketing messages digitally, use the Internet for customer service and research restaurants by reading online restaurant reviews. People place carryout and delivery orders online, buy eCommerce products from restaurant websites and look for restaurant menus online. If you 're not engaged in online marketing, your restaurant won’t be visible to most customers, even if they 're walking by your business but with their eyes glued to their phone screens. Eight Online Marketing Ideas The following techniques will give you a strong working platform to launch all types of online marketing campaigns, engage customers and prospects more effectively and build a strong Internet presence. 1. Build a Mobile Website Your most important step for online marketing is building a website that adjusts for any device automatically. Responsive websites make it easier for people to find information on their phones. Your website should be easy to navigate for customers and easily updated by you, an administrator from your staff or a third-party hosting, designing or consulting company. 2. Post Your Menu Online Your menu is your second most valuable Internet marketing resource. Restaurants spent thousands of dollars to post their menus in yellow page directories in past decades (and many still do), but you can now post your menu -- often for free or at little cost -- where people can
Open Document