Online Presence And Social Media Usage

We are successfully utilizing social media as a powerful way to gain positive exposure and connect with our internet-savvy customers in a global and local level. We rely heavily in word-of-mouth advocacy”. (John Mackey, 2012)

By having social media presence, the NPO can engage, connect, drive traffic and can extended their public relations. For example, “The ALS Ice Bucket Challenge is only one example of many fruitful online campaigns. As opposed to traditional means of advertising such as television, radio, and print ads, social media is a great and affordable way to run a marketing campaign that has potential for wide reach. To facilitate and maximize your social media campaign, consider using a social media management tool.”(Manoverboard, 2014, Retrieve: http://manoverboard.com/top-5-reasons-why-non-profits-should-use-social-media/). With these in place Disabled American Veterans Charitable Service Trust can create an online campaign to attract funding to its cause. The military service men and women are one, a family, if Disabled American Veterans Charitable Service Trust is able to kick start an online campaign that goes viral great things can happen. “Over $70 million dollars has been donated to the ALS association to date, a colossal hike from the $2.5 million that was donated during the same time period last year.” (Manoverboard, 2014, Retrieve:

These are the most influential and relevant resources for any social media strategist who is charged with the task of identifying a social concern and advocating for a concrete behavioral change because the explain the thinking, and motivation the audiences of PSA and or marketing campaigns. These resources are also responsible for showing people how to effectively market or advocate a

The goal of a website is to provide a vehicle of communication to which the general public keeps returning. Focus on positive advertising of City to her citizens and potential visitors, by highlighting areas such as education, employment opportunities, current calendar of events, as well as history and other City business functions. Team Bravura’s recommendations to update the City’s website are:

Many representatives, such as Congressman Paul Ryan, will use media in the forms of Twitter and an online webpage to post information to his constituents and Americans on various policies and procedures. People will also use this technology to propel others into a positive action. One way in which people reach out to a large audience is through a personal blog. One website called “Today is that Day” at www.todayistheday.com, motivates people into living a healthier and happier lifestyle. It provides people with plans to make healthy eating choices as well as how to become a more positive person. There are bright colorful images used to welcome the reader and to allow the public to leave the site feeling optimistic. This website is one of the many examples of how people use technology to influence others. The times are changing and people are forced to adapt with the changes in demand. People are resorting to social media sites to retain valuable information in an efficient

This might be due to the lack of awareness to the organization branding and directly affects the issues that the public should be aware that single mothers must face. Therefore, to solve this, social media comes into play as it has played a significant role in changing the way people in society communicate. YWCA should strengthen their social media marketing strategy, aiming to develop a strong online presence, especially their Youtube platform. This is mainly due to reason that there is under 50 subscribers and lalck of videos. They should offer a dedicated channel and release videos footage on a frequent basis to connect with the public and most importantly, raise awareness for the focus group. As a result, this allows engagement with a large audience community where they can also donate through this platform for future housing and expansion of services for the community and target

Consider how to use the technology that we have, when developing your organizations website. A website is a valuable tool to use when increasing funds for your non-profit organization. First impressions of your organization, means everything. Potential donors look for information and updates. Remember the first thing they see

Business people across the globe have found that social media sites such as Facebook and Twitter can help build and maintain a client base. Life coaches like Bonnie Bruderer, the innovative creator of the Vision Board, have found that it's essential to continue to link with present and potential customers in each and every way. No new media stone can be left unturned.

Ultimately the problem that needs to be addressed is the company’s outdated internal and external social media. Updating the company’s social media will allow for company growth through marketing appeal, cyber security, and communication improvements.

Visitors can use the footer to connect to the website for finding out information. The Oldest Sweet Shop has developed a clear and footer with understandable texts. The footer in the website can be useful for the user and is designed to incorporate with the site using hyperlinks. A screen shot has been taken, see Appendix 6. Websites’ visitors are more likely to use websites with images rather than the ones without. Images ensure users to interact with the website and can be quite appealing. The Oldest Sweet Shop uses adequate amount of images for the website. The website has a clear parallax scrolling in the main page as well as a picture of each product they sell in which helps the business to attract visitors to the website. See Appendix 7 for an example of Oldest Sweet Shop images. Typefaces and fonts are important to develop and design for a website. (Prather, n.d.) explained that “In today’s digital landscape—more than ever—people are aware of typography, design and how the world looks around them”. The Oldest Sweet Shop website uses fonts with a white background colour which might causes difficulty for the user to read. A test for colour accessibility has been undertaken, see Appendix

In today’s century social media is the main way to communicate with people with people all over the world. It has become very popular... even more popular than a text or video message. Social media is a computer technology that facilitates the creation and sharing of information, ideas, career interests and other forms of expression via communities and networks. The variety of social media services that are currently available can help benefit businesses, introduce an event, or even help you find a friend, family member, or long lost soulmate. Some social sites even help you find love. However, there are many positive things that can come out social media but there are many negatives too.

In the world we live in today, people have the opportunity to interact with one another due to the advancement in technology. For many years people relied on the traditional ways of communications, for example pay phones, send letters, a house phone, in person and they even used web cam’s. Presently, people rely on modern day methods of communication such as sending text messages, emails or even messaging via social. The development of the internet has made it so much easier for people to communicate that Social Media has become the place where people interact more than ever in a mere second.

Today, many businesses are experiencing the effects of social media. Government, businesses, and communities interact through social media and use it to access their investors and potential customers. According to Donovan (2016), “Most types of businesses today make use of different tactics and techniques to make a significant exposure of their website to its target customers.” The goal is to use social media to maximize their potential in order to be one of the strongest participants in the business world.

Social Media has a massive impact on a person’s self-presentation because of the different trends where everyone wants to fit in with society’s expectations of what we should look like. Celebrities are made to be our role models, however, magazines photoshop and make them more toned and a lot slimmer, which makes young people want to make their bodies more like theirs. This then leads to the modern generation becoming self-conscious because they feel they have to fit in and achieve an ideal self that fits in with those around them.

This article examines the important role of social media to public relations practitioners. The researcher wants to investigate the innovation of social media through the case study of Obama presidential campaign and public health issue. Moreover social media can bring destruction to the organization, if the user misuses the social media. Social media has brought a new challenge to the society. The researcher use intensive interview and focus group toward public relations practitioners to explore how important the social media did to them and the negative outcome of social media. The researcher use quantitative method – survey to examine the appetency of the social media among different size of community.