Online Purchase Motivation Behaviors From Conscientious Shoppers Essay

What does the next generation of shoppers look like, and how do they differ from Sears’ existing members?

Through observing the fast pace shoppers inside the stores, I have noticed some details about the shopping ritual that sparked my interest. The bigger the store was, the more individuals went in the store. For example, Dillards which has a variety of different style of clothes, cosmetics, shoes, and items for both men and women of any age. Because these types of stores have more of a variety, individuals are more drown to this aspect to receive more options. Also, I noticed that individuals automatically go to the sale rack or section. For example, H&M and American Eagle both had large red signs in there stores to indicate a sale. This section was more crowded than any

Modern retail stores have to use a variety of techniques in order to lure and keep customers inside their stores. Without paying customers there is no retail store. This shows the importance of the consumer and how much influence they have over modern retail companies. These Fortune 500 companies pay top dollar to know how they can maximize product sales in every way possible. In The Science of Shopping Malcolm Gladwell interviews Paco Underhill, a retail anthropologist who's sole purpose is to study consumers' shopping habits and to determine the best store design for maximum profit. Over the years Paco has noticed various human tendencies that, if used properly, will increase a retail stores sales. Tendencies like: the Invariant right, Petting, and the Decompression Zone. I visited a local Walmart looking for evidence of Pacos work and recorded my findings.

The study finds a great deal of consensuses regarding buying responsibility for both male and females. Even though, men are playing a critical role in shopping. Both gender buying motives can vary according to product, target group, and even gender. Men have a greater interest in and affinity with technology, electronics, and cars. Women are generally more interested in clothing, shoes, and children’s clothing. This article suggest the customer buying behavior is changing. The customer can choose where to shop, but sometimes both gender needs to be motivated to buy footwear. Shopping on the other hand, is looking, searching, and buying products such as footwear. Shopping has become a form of recreation, and shopping, therefore, shopping can be interesting, fun, and welcoming to socialize with others. Both gender male and female are looking, socializing with friends and families, and communicating.

As the fast growth of technology, people prefer online shopping more than shopping in the physical store. A lot of surveys show us there’s a great increase in online shopping. For people to choose to shop online, pros should be more valuable than cons in their beliefs.

These developments in marketing activities, for instance the rise of 24-hours retailing and online shopping, create new opportunities for retailers to influence the shopper’s buying behaviour. Therefore, retailers invest considerable resources in in-store shopper marketing in order to stimulate the shopper’s unplanned and/or impulsive buying behaviour (Bell, Corsten, and Knox, 2009). However, in order to understand the actual impact, it is necessary to clarify the concept of unplanned and impulsive buying first. Rook and Fisher, and Beatty and Ferrell (as cited in Bell, Corsten, and Knox, 2011) address impulsive buying behaviour and unplanned buying behaviour as two distinct terms. More specifically, impulsive buying behaviour is described as a spontaneous urge to purchase, while unplanned buying behaviour is described as an absence of a buying decision before the shopping trip actually starts (Beatty and Ferrell, as cited in Bell et al., 2011). Furthermore, Block and Morwitz (1999) claim that planned purchases are often at category level and unplanned purchases are rather at brand and stock keeping unit level. In other words, the shopper often already identified the product type he/she want to buy before the shopping trip starts. However, the shopper has not decided yet which brand or amount he/she is going to buy. To illustrate, only approximately ten percent of

Online shopping is defined as the act of purchasing products or services over the Internet, according to the Business Dictionary. Online shopping actually began in the 1979s as Michael Aldrich came up with the concept of teleshopping. In 1982, Minitel was created, by using this you were able to use the telephone to buying things, but this was only successful in France. In 1987, Swerg was created by software developers and shareware authors. In 1989 – 1990, Tim Berners-Lee had created the worldwide web as a was created in order to for scientists and universities to share information. (CERN). In 1994, the Secure Socket Layer encryption was put into place in order to make any transactions secure for people. By 2008, the Ecommerce market in the United States had grown seventeen percent from 2007, the total amount of revenue was two hundred and four billion dollars.

Greenfield Online suggested that online shoppers like to use Internet shopping because of its convenience and timesaving. This report found that convenience-oriented consumers prefer to buy on the Internet and experience-oriented consumers don’t. Li et al. (1999) proposed that frequent Web buyers are higher in the convenience orientation but lower in the experiential orientations than occasional Web buyers and no differences were assumed in the recreational orientation and the economy orientation. Bellenger and Korgaonkar (1980) suggest that consumers can be categorized into two types: recreational and convenience shoppers. They proposed that the social aspect of shopping motivates the recreational shopper. Some research proposed that online shopping is not attractive to consumers who prefer to social interaction or experience. Swaminathan, Lepkowska-White, and Rao (1999) found that consumers who are oriented to convenience is more likely to use the Internet to buy goods and consumers who value social interaction is less likely to use the Internet for

Nowadays, there are different approaches to go about how a person shops. Shopping comes in many forms such as online and in-store. Depending on the person’s situation, their shopping preference may change on a day to day basis. This is okay. Online shopping has the perks of being able to get what the person needs in a click of a button, rather than in-store shopping where the person actually has to get up and drive to the place/places. There are many affordances and constraints to the various ways to shop, and it all depends on what the person is looking for. With the influence of technology, online shopping has taken over, being that it is convenient for almost anyone.

Nowadays Australians like to go for shopping a lot and this behavior, to a great extent, is influenced by the tones of advertisement that people receive on a daily basis. It appears that people buy things that they need or at least they go for shopping things which they would expect to make them satisfied. However, Australian shoppers are more to react to the excitement of the purchase rather than the likely contentment of using or possessing something.

Consumers want to shop by their terms and not by a business’. If they happen to spot something while using their phone, they hope to either purchase that item in the physical store or even on its website. Particularly important to consumers, they want product availability with continuously up-to-date inventory levels. The delivery of orders is another trend, affecting the way consumers shop. Many companies offer free delivery or returns, either through the website or at the physical store when the order came from their site (Kahn, 2014). Consumers expect to receive their orders quickly. Whatever product they want, they also expect delivery in the shortest time possible. Another trend retailers consider is consumers search through many retailers when shopping online, helping those on a limited budget easily find the best deal for their money. Those not on a budget choose products based on their quality requirements by configuring a product to their desired specifications. Retailers must focus on the needs of consumers and adjust to those needs. With the continuing high unemployment, consumers are frugal with their spending (Farfan, 2014). Enticing a consumer to spend the money they possess, using sales and promotions draw those consumers into stores if retailers focus on the products desired by the frugal consumer.

One of the most debatable decisions for most Americans during the sale event or holiday is whether to shop or not to shop. Especially, when considering that some of the online shopping websites such as Amazon and eBay are established. To shop online or to shop in the store has become a more practical question. I used to be a traditional shopper, but I changed my mind sometime over years since I found that shopping online is much cheaper and more convenient than the traditional shopping, and it also provides more options.

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The primary aim of this study is to compare the traditional shopping with the online shopping. Further, it aims to investigate how relevant factors affect buying behavior in both the modes of shopping.

This section is attempts to provide an explanation on consumer shopping behaviour by review the previous study on the previous literature. Shopping is one of the distinct activities of consumer behaviour (Tauber, 1972) and shopping behaviour is a distinctive form of consumer behaviour (Asseel, 1987). According to Tauber (1972, p