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Online Restaurant Reviews And Selecting Restaurant Via Online Reviews

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Literature Review The online restaurant reviews have changed the style of consumers purchasing among the restaurant industry. For this reason, many scholars study the implication of online reviews in the restaurant industry (Schindler & Bickart, 2012). When their expectations are met, consumers only have indirect information about the quality of a service or product until they have been purchased, and so they look for mediators to reveal this information (Parikh, Behnke, Vorvoreanu, Almanza, & Nelson, 2014). The restaurant reviews present a variety of information which help the restaurant’s consumers to make selections. By reading the restaurant reviews, consumers can get more detailed information about previous consumers’ overall food and service experience (Z. Zhang, Ye, Law, & Li, 2010). Also, with online reviews, the customers are aware of the restaurant before dining (Titz, Jd, & Y Cruz, 2004). This study conducts to assess the role of consumer value within the existing aspects of restaurant selection and selecting restaurant via online reviews. Study focuses primarily on a looking at restaurant through the steps of online reviews. The study examines the relationship consumer value with price, service quality, food quality, atmosphere, and the role of online reviews in evaluation, and intentions to patronize the restaurant. In this way, the purpose of study is understanding the consumer restaurant choice and selection. The literature of consumer value, aspects of

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