Online Retail Behaviors Of Online Retailing Essay

Consumers are making purchases daily. There are a number of occasions and reasons prompting people to shop. Special occasions such as birthdays, anniversaries, and holidays all contribute to retail sales. Sustaining one’s daily life through purchase of food, clothing, personal hygiene products and cleaning products also contributes to the economy through commerce. How do most people like to shop? In recent years a new alternative to the traditional brick-and-mortar shopping, online shopping, has increased in popularity. “U.S. e-commerce sales grew from 72 billion U.S. dollars in 2002 to 228 billion U.S. dollars in 2010.” (“Online shopping,” n.d.,

When comparing two different ways of shopping most people do not even think about the difference, they do both and not even realize it. In today's society people shop while at work, after work and on the weekends, whenever time permits. Stop and think how can I get more time in the day for family or just myself? The best way to figure that out with all the recourses we have is to go into a store and spend time looking through racks and waiting in endless lines to just purchase something. I compared going into a store verses online shopping; to see which one will save you time and money.

Few things are as unnerving as the sense that a stranger is watching you. What if the purpose of that stranger watching you is to gain knowledge about your patterns of thought and behavior, in order to coerce you into doing something you might not otherwise do? Although this sounds like the plot of some psychologically thrilling horror movie, it is actually happening all around and takes place with a far less devious plot in mind. Retail anthropologists employ, sometimes controversial, methods to study the behavior of customers as they shop, and use the data gathered to provide their clients with information about how they can improve their marketing tactics. The methods frequently involve recording customers without their knowledge, and this

The variables of atmospheric stimuli that will relate to customer experience was divided by Turley and Milliman into five categories: 1) external variables; 2) general interior variables; 3) layout and design variables; 4) point-of-purchase and decoration variables 5) human variables. All of variables can arouse cognitive effect and that affect on consumer behavior directly (Turley and Milliman, 2000). In recent years, the introductions of advanced technologies lead retailers to make traditional stores more appealing and attractive, with several benefits for the retail process (Pantano, Iazzolino and Migliano, 2013). This reason affects many retail stores to apply technology with store atmosphere in every variable.

The Internet has changed the way we do virtually everything, including the way we shop. However, shopping is not the only thing that has changed. In the last decade we have changed the way, we apply for loans, study, and even plan a vacation. Doing any of these things would have been impossible a few decades ago. At present, online banking, paying bills, ordering new services, and shopping online have become part of our daily lives. Traditional brick-and-mortar stores have been around much longer than online stores, but we cannot deny that online shopping is giving the traditional stores competition. Many consumers still choose to shop at regular brick-and-mortar stores because they like to see and

According to Turban and King (2003), internet technology renders retailers an additional channel for branding, transactions and customer relationship management, the adaptation of which may drive down retailers’ transaction costs, and ensuring faster and higher quality of customer interactions, resulting in enlarging the existing markets and consumer base. M&S realizes this and have tried to sell clothing via high street stores as well as via internet though they have experienced cost cutting, rationalisation and management changes in order to revive their business in recent years. Internet technology might enable sustainable competitive advantage, but problems remain on how to physically organize their online retail operations.

Convenience has been the deciding factor for the survival of online retail for the past couple of years. Whether it is the convenience of time or just simply having the luxury of items being shipped to any location, online shopping has become very popular. In Computer Weekly’s article “Are Bricks-and-Mortar stores the Next Step for Online Retail?” Clare McDonald discusses the future of online retail and the future for retail and small businesses. Agreeing with Miya Knights an IDC analyst,

A review of relevant research reveals studies dating back to the early 1970s that focus on facility-based environmental cues, or atmospherics, and their effect on shopper attitude and decision modeling. However, inadequately explored is the

In 1979, Michael Aldrich gave birth to an idea called online shopping. This idea is a form of electrical commerce in which buyers can directly sell to their consumers without any help of an intermediary and this communication would happen electronically. This simple idea has turned into a trillion dollar industry making it possible for the average Joe to order something online and get it delivered to his/her door step from the seller, eliminating the need to go to a shopping mall to buy new things and overcoming the geographic limits. Nowadays, shopping can be the in the comfort of one’s home making this activity not to be obligated with going to a mall. Also it has had huge impacts in our society, economy and us humans. The online shopping industry has changed the world in drastic measures some good and some bad, nonetheless we continue to shop online increasing the usage and dependency. We as the people have made innovative advances in shopping, we use online shopping in which one can get anything one desires delivered right to their door step with a use of a computer or even a phone. The social impact of this new age of technology has been tremendous and also the different strategies used by the online retailer to convince the public to buy more.

The idea behind this study is of great significance because e-commerce (online shopping) has grown tremendously since the turn of the century. It has shaped the way people do shopping for the most part.

Accumulation of atmosphere disturbances retail environment can best be described as both eclectic and diverse. Atmosphere is describing the design consciously of retail store environment to create certain to effects in buyers and to produce good emotional effects for buyer to increase buyer purchase probability.Turley and Milliman (2000) reviewed found that atmospheric manipulation and shopping behavior shows that consumers do, the customer respond to stimuli in the environment between the some significant

Shopper is that the king of any commercial activity. It’s important for any promoting person to understand however the patron perceives various things and the way he behaves consequently. Therefore marketing research is impact for the success of any promoting effort. Thus an effort is formed within the gift chapter to review the behavior and perception of shopper. 1st of all perception is that the outlined because the method of receiving, selecting, organizing, decoding, checking and reacting to sensory stimuli of the info.

In this era of globalization, people who have undergone more complex in terms of aspects of socio-economic or socio-cultural and one of them is in the purchase of goods and services. These changes lead to changes in lifestyle as a result of technological developments in the market make the country become more complex every day from time to time. It also includes how people buy online stores or direct sellers. in particular we see students who are busy so they will choose shopping online shop because it easier for them especially students KPTM Kuala Lumpur.

Internets make life simple and innovate. People are doing business online and trades have become more easy and fast due to this. Internet provides new customs to promote business. Website becomes the essence of online business like to show their services and products. Internet gathers all competitors and consumers in one place. It brings new way to promote, adversities products and services in market (Barry Silverstein, 2002, p.3).

Along with the rapid development of and people’s reliance on Internet, online retailing has become an essential way for retailers to sell their products to customers (Yulin et al. 2014). Retailers increasingly shift their focus to online retailing because of the consecutive decreases in customer traffic to physical stores (Banjo & Ziobro, 2014; Yulin et al. 2014). Customers indicate that online shopping brings them greater convenience, various options, and instant comparisons between products; meanwhile, retailers state that online retailing lower the cost and access to larger geographic customers (Banjo & Ziobro, 2014). Today, tremendous growth of online retailing intensifies the competition among online retailers and leads to higher customer expectation. Remote shopping environment allows customers easily compare different shopping websites, and switch to another one if they are not satisfied. According to Nielsen Global Survey of Loyalty Sentiment (2013), it shows that customers have highest online switching intentions in online retailers (p. 9); therefore, how to drive customer traffic and retain customer loyalty to online shopping websites has become the new challenge of online retailers.