Online Search Market In China Case Study

Google has run into many different issues in trying to expand itself internationally in an effort to increase its market share. Google has been viewed by many countries as a threat to their cultural values and norms. Many people feel that by allowing Google to have free reign in their countries will allow them to impose the Anglo-Saxon outlook on a variety of different topics, like history, pop-culture, and even fashion. Many European and Asian countries are combating Google a few different ways to ensure that their culture is not diluted by American society. The most popular by far has been the creation of a local search engine within the country, many times

Sergey Brin noted, “Some say Google is God. Others say Google is Satan. But if they think Google is too powerful, remember that with search engines, unlike other companies, all it takes is a single click to go to another search engine.” Nicholas Carr’s essay challenges this assertion. Nicholas Carr believes even though there are multiple search engines, “the faster we surf across the Web-the more links we click and pages we view-the more opportunities Google and other companies gain to collect information about us and to feed us advertisements.” This topic elicits such strong responses because technology is a part of our everyday lives. Technology is only becoming more advanced and will continue to be a source of debate for all who use it.

The economy in China is doing well. China has in its recent years reached financial stability. This is due to the fact that there is a high level of domestic demand. Because of this, many companies around the world begin to invest in the Chinese market. China is also one of the fastest growing when it comes to Information Technology and has been able to attract companies such as Google and even Microsoft. It has been forecasted that the Internet industry in China is expected to increase at a rate of about ten percent within the next five years. This is great news because Google will be able to benefit.

Today, Google, Inc. is worth more than General Motors, McDonald's and Disney combined, and the company continues to model the way in the global technology industry in which it competes. In fact, the company's name has become a verb and it is common practice for consumers to "Google" what they want to find online. To determine how Google, Inc. reached this dazzling level of performance in a relatively short period of time, this paper provides an analysis of the three external environments in which Google competes, the general environment, the industry environment and the competitor environment. Next, a discussion of two specific strategic issues as well as opportunities and threats that are facing Google, Inc. is followed by a summary of the research and important findings in the conclusion.

Internet censorship and the requirement of self-censorship not only harm the economy inside China, but also are negatively affecting China in aspects of international commercial trade, even as globalization becomes the trend of today’s world. Chinese Internet censorship is applied to both directions; not only blocks Chinese Internet users’ access to certain foreign websites, but also prevents foreigners from knowing the truth about China through refusal of releasing reliable information. So when foreign companies want to enter the Chinese market, they face a serious question: “How do you assess an investment opportunity if no reliable information about social tensions, corruption or

Google Company is one of the global leaders in technology and in enabling people access information from the internet through their efficient search engines. Google immediately gained the attention of the internet sector for being a better search engine than its competitors (Wheelen, Hunger, Hoffman, & Bamford, 2015). This was after a tremendous effort in marketing their services and capturing a large market worldwide. However, there being so many risks and challenges in this line of business Google has had the urge to come up with new strategies so that they are able to overcome any challenge before them. The major problem that Google has

Lastly, when Google penetrated the Asia market their focus was to create search services for character based- languages like Japanese, Korean and Chinese. Upon Google’s Japanese subsidiary created in 2002and an R&D center in Tokyo in 2004. Japans Ministry of Economy, Trade and Industry felt threatened and organized a group of 20 electronic companies and universities to create a competitive search engine among AJ Japan, Google

I found your course of action that suggested Google partner up with the other search engines in China as a good possible course of action since Google wishes to remain in China. Additionally, I found that your biblical reference related to your course of action remarkably.

Corporations that move into China have long recognized that internet censorship is a fact of life. In 2006,

It is interesting to note that some of the new Internet regulations contradict International Laws signed by the Chinese government. China signed the

Google entered China in 2006 with high hopes of taking over the Chinese internet market. In order to become a major player for internet search engines in China, however, they had buckled and filtered search results according to the Chinese government. When Google.cn was launched, a loud public outcry over its giving in to the Chinese government on censoring and filtering search engine results, the company faced a communications crisis. Since Google had always been known for its free thinking, this seemed a vast contradiction. From a communications standpoint, Google’s greatest vulnerability in this crisis lay with a tarnished public image.

Google is the most popular search engine that the world uses on an everyday basis. Sergey Brin and Larry Page created Google in 1998. What started out to be a small search engine and ranking system are now the worlds most profitable Internet companies of our time. Google has created many products today that have changed the world of technology, products such as Google+, YouTube, Android, Motorola Mobility, the Nexus 7 tablet computer, Google Wallet, and Google Glass (p.470). Google is qualified as one of the best companies to work for (p.464.) The issue we are facing today is the privacy policy

Internet in China is owned by the government. The Chinese government monitor and control all online access routes by using a highly advanced and extensive gatekeeping program (The Economist, 2013) known as the Great Firewall of China. Internet is China is so strictly controlled that businesses and individuals may only rent “bandwidth from state-owned entities” (Herold, 2012).

Baidu adopted a strategy that focuses on searches in Chinese. The company has an advantage on this as the team understood the Chinese language, culture and the operations as opposed to other overseas competitors.

Interests: A population of 1.3 billion along with a growing economy makes Chinese market extremely important for Google to enter