Online Shopping Behavior Of People

It has allowed access to limitless information and became a tool that made everyday communication in an instant. Among the many opportunities created by internet is the emergence of electronic commerce (e-Commerce). Online shopping is a development brought by the e-Commerce and progress of internet.

Online purchasing is becoming more and more practical thing for contemporary customer. It is explained by high internet penetration in every country, lower cost than in retail network, door to door delivery. Internet plays an important role nowadays; therefore it creates a new market, which sometimes is quite difficult to measure. Online shopping is different from the B&M shopping due to the fact that there is no physical presence of goods, from other standpoint internet is able to sell way more services and motivation and decision making process directly connected to the feedbacks.

As a ‘fundamental objective ' is about the convenience of online shopping. They are comments, online shopping is easy to find trade from different suppliers at home without having to go to the store. So, it will save you time, then shop in a store, in a retail store you have to go out to a store to another store. In addition to the convenience, customers can shop online without any time limit. You can search the World Wide Web online from Monday to Sunday, is open all year round 24 hours, anytime. It is also convenient for customers to share information through chats or discussion forums, to help others make better buying decisions. This is because the Internet a wide range, customers allow stores around the world, achieving great Internet sales, and comparison shop from the comfort of your home. Online shopping convenience to remove restrictive customers shopping in a store or purchase items they must be based on what is available locally. Online shopping at home than to spend time in places, gathered together more safely. This idea would also apply during peak seasons, such as the lunar New Year, Hari Raya Puasa, Deepavali and avoid large crowds during the Christmas holidays. In this way, it may lose the shopping for outdoor fun. In – store shopping could make social connections than that shopping independently

Online shopping is a modern concept which has grown in popularity with the rapid global growth in e-commerce. Apparently, many customers are attracted to this new concept of shopping because of the various benefits and offers of the internet. Online shoppers can enjoy the opportunity to shop at any time whenever convenient using an electronic device without the pressure of going to the traditional brick-and-mortar stores. It also allows browsing through seemingly never-ending options for merchandise or products not available in local stores and can let customers evaluate the different online stores to make comparison between items and products, their brands and prices which is difficult and time-consuming

The idea behind this study is of great significance because e-commerce (online shopping) has grown tremendously since the turn of the century. It has shaped the way people do shopping for the most part.

The online shopping scenario has greatly developed because of its ease of use and convenience with which people buy product/services online. The affinity to shop online is increasing promptly among consumers across the world. There are two types of online shopping values – Utilitarian shopping values and Hedonic shopping values. But many scholars and marketers have intensely researched into the aspect of hedonic shopping values, which states that consumers consider online shopping as a fun activity. The hedonic shopping values could be evaluated as forecasters of online consumer behavior. The paper discusses the six dimensions of hedonic shopping values and develops a model to understand the customer satisfaction levels of online consumers by examining the effect of hedonic shopping values.

Online shopping provides the ease of shopping, anywhere and anytime. No need to wait till the shop assistant attends. Online shopping is done within few minutes, saves time and hassle, can be done 24 x 7 and provides a ‘no

However, there are several reason hinder in the consumer are involved in online shopping because some of the consumer are not willing to take part in online purchased due to the valid reason because there are worried about the quality of the product in online are not durable, moreover, there are not confident

Online shopping is considered to be more time saving (Khalifaand Limayem, 2003) (Gurvinder and Chen, 2004). Therefore, online shopping has become an important consideration for consumers as they tend to want to get their items quickly without bargaining on price or quality plus consumers can order a variety of products via the Internet (Yomnak,

Before we start practically working on our project we had to do a lot of theoretical work which includes reading research papers to get a clearer image of recent advancements in the field of Online shopping . In-fact we believe research is the most essential phase of our project because this is the first time we are working on this particular type of project and it’s a challenge for us. So, to make ourselves feel comfortable with this project it was quite necessary for us to understand Online shopping & its various application and the ongoing researches in this field.

The quality of the internet on the purchase process has been found to affect customers’ purchase decisions, satisfaction, and loyalty in online retailing (Zeithaml et al., 2002; Wolfinbarger and Gilly, 2009). Hence, to be competitive in the market place, internet is the paramount and as the new ways for the customer to interact directly with a firm. Besides that, the internet is responsive and convenient for customers in the online purchase process. Through internet, the firms being able respond to the unique needs and wants of individual customers by providing the “right content in the right format to the right person at the right time.” Retailers can facilitate a convenient and responsive online purchase process, serve their customers better, improve customer satisfaction and increase retention.

A number of studies have extensively discussed the factors influencing online shopping intention over many years. “Convenience, price savings, extensive information, enjoyment, and broad product selection are considered as major benefits of

The expansion of the World Wide Web and increased access to devices which allows internet access has resulted in the creation in a new form of retail transactions; Online shopping. (Shim, Quereshi and Siegel 2000) define Web Shopping as the process consumers go through to purchase products over the internet. (Alba et al 1997) defines it from a consumer view point as, web shopping allows web shoppers to search and compare various products or services over the internet that are located in different parts of the world. Online shopping can be accessed from a variety of different devices now not only via computers which are stood in one place but consumers can access online shopping now from smart phone devices. Due to the advance in new technologies web shopping is still growing not only with the UK, also in other developed European countries; “Sales in the UK, Germany, France, Sweden, The Netherlands, Italy, Poland and Spain are expected to grow from £132.05 bn [€156.28 bn] in 2014 to £156.67 bn [(€185.39 bn] in 2015 (+18.4%), reaching £185.44 bn (€219.44 bn) in 2016.” (http://www.retailresearch.org/onlineretailing.php). The rapid growth in the online retail has created a vibrant market space which holds strong competition with all other shopping habits. It is obvious that online shopping is growing as more and more consumers are turning to the internet to purchase products and services, the question is what drives consumers to turn to the internet over the

SEINÄJOKI UNIVERSITY OF APPLIED SCIENCES Thesis Abstract Faculty: Seinäjoki Business School Degree programme: International Business Management Specialisation: International Marketing Management Author: Adil Bashir Title of thesis: Consumer behavior towards online shopping of electronics in Pakistan Supervisor: Ville-Pekka Makelainen Year: 2013 Pages: 60 Number of appendices: 1

E-commerce has been used as a general term in context of Internet. Some researchers define it as both financial and informational electronically mediated transactions between an organization and any third party it deals with (Chaffey, 2002). Many other definitions have been focused on buying and selling using the Internet. Torkzadeh and Dhillon (2002) describe it as the sale and purchase of products and services over the Internet. They further explain that the factors associated with e-commerce relate to the net value of both the benefits and costs of a product, and the processes of finding, ordering, and receiving it.