Online Shopping: Effectiveness and Convenience

Online purchasing is becoming more and more practical thing for contemporary customer. It is explained by high internet penetration in every country, lower cost than in retail network, door to door delivery. Internet plays an important role nowadays; therefore it creates a new market, which sometimes is quite difficult to measure. Online shopping is different from the B&M shopping due to the fact that there is no physical presence of goods, from other standpoint internet is able to sell way more services and motivation and decision making process directly connected to the feedbacks.

The trend toward shopping using the Internet is growing faster than expected (Cramer, 2014). Since Internet has become popular medium for people to shop, more companies then launched online shopping platform. With this new platform, they were able to do sales directly to their customer.

You just need a web association with find what you require and really make the buy. It spares you time you would have generally utilized as a part of going the distance to the stores. With the online stores, you can make a minutes ago arrangements and set up everything together inside of minutes.

In addition, a huge benefit of shopping online is that it allows product and specification comparison so you can purchase what you need and pay less. Online stores have a lower overhead than the traditional stores offering better deals, and the consumer is able to find the product they want at a better price. In traditional brick-and-mortar stores, sales have limited quantities at hand, but online stores are able to keep a bigger inventory giving online shoppers more opportunities to find a bargain. In fact, shopping at several stores at the same time guarantees the consumer the best deal. Shopping online is simple, and finding the right product is easier. If you are shopping for a digital camera at the store it might be a little overwhelming to see the camera selection with so many specifications. Sales representatives can sometimes be misleading in an effort to make the sale. Online side-by-side product comparison will allow the consumer to

Online shopping can be more convenient for customers in that: it saves them time.it saves them money, and they have access to a great variety of products. Online shopping brings the shopping to wherever the customer is. There is no need to go out to a physical store, shopping can be done at work, school, and even in the bathroom. This saves customers time by giving them access to the purchase of goods and services when they need it. It is typical for a consumer to have a need for a good or service and forget about it if they can’t seek what they need in a timely manner, which prolongs their need and takes up time. With the convenience of buying anywhere, consumers don’t have to spend gas to go to a physical location. Also, customers go from one store to the other in search of lower prices, with online shopping a customer can view multiple price offerings without having to move and in a matter of minutes. This being said the customer has access to an immense array of products. Different brands and price points are available for comparison without having to move, which makes shopping a breeze.

Online Shopping is a current phenomenon which is fast attaining a great importance in the modern business environment and opening new vistas for marketers. Online shopping has not only made life easier for the consumers but also has thrown numerous opportunities for marketers to address existing customer better and taping new ones. Online shopping defined as the process of shopping where consumers buy products or services from any vendors through internet, it also known as e-shopping / internet shopping (MasterCard Worldwide Insights 2008). In other words, online shopping is the procedure in which a customer purchases a service or product online or through internet. A customer may at his or her leisure ,with comfort of their home buy products

In 1979, Michael Aldrich gave birth to an idea called online shopping. This idea is a form of electrical commerce in which buyers can directly sell to their consumers without any help of an intermediary and this communication would happen electronically. This simple idea has turned into a trillion dollar industry making it possible for the average Joe to order something online and get it delivered to his/her door step from the seller, eliminating the need to go to a shopping mall to buy new things and overcoming the geographic limits. Nowadays, shopping can be the in the comfort of one’s home making this activity not to be obligated with going to a mall. Also it has had huge impacts in our society, economy and us humans. The online shopping industry has changed the world in drastic measures some good and some bad, nonetheless we continue to shop online increasing the usage and dependency. We as the people have made innovative advances in shopping, we use online shopping in which one can get anything one desires delivered right to their door step with a use of a computer or even a phone. The social impact of this new age of technology has been tremendous and also the different strategies used by the online retailer to convince the public to buy more.

The most attractive advantages of online shopping include: Purchase with almost anytime; receive a lot of information at the same time; without the expense of renting the physical store and hiring employees, the price may be cheaper; to marketing economy, this new mode of shopping can lead to a more efficient resource using; online shopping benefits in shorting time and space resources. It’s a business occurs in virtual.

Business like Amazon wants to make buying item from their business easier for customers. This is why Amazon offers E-retailing which gives customer option to go shopping online. The internet has had impact change on consumers shopping habit as shopping online has numerous advantages which is why online shopping continues to gain popularity. Some of the advantages of E-retailing is that it’s convenient as consumers are able to go shopping at home which could help them save cost on travelling and also gives consumers an option to compare prices of different products as there are wide range of products being sold online.

Montaldo (2017) in a recent article indicated that marketers or e-commerce business owners can offer better deals in online shopping compare to brick-and-mortar stores because the expenses of running a physical store are far greater compared to an online store and considering the less operational costs to meet the needs of the customers, online stores can therefore lower the prices of the products to become affordable to customers. Although this does not imply to replace the traditional retail stores, it is clear that online shopping can better offer customers competitive prices, deals and

Another bonus shopping online has is that due to the massive amount of different online shops once you find what you want to buy you can search around and find it a lot cheaper than it would be available in store saving you lots of money.

The main reason for the convenience of online shopping. Today it is easier than ever to go on a shopping spree and buy all the groceries that are needed in the house in one day. Therefore why would anyone not want to use this technology if it is easier and more convenient. If a person is busy with work and other event going on in their life they would most likely not have the time to get in the car and drive to the store and walk around to get there things. Everyone is busy nowadays so it makes sense why online shopping is so popular. There is even a button on websites like Amazon that allow customers to make a list of often bought items that enables them to buy all their groceries in one click when they see they are running low. When

Nowadays with the ever rapid development and increasing popularity of the information technology, shopping on the internet has been a fashion especially among the youngsters. But some people think brick and mortal stores are better than online stores. In my opinion, online shopping has more benefits in modern capitalist countries. Although traditional shopping can buy merchandise directly, online shopping is not only more convenient for people to buy it, but it is easier to compare goods than traditional shopping, and it also promotes economic development and promotes the development of other industries.

E-commerce is platform of communication through internet that takes place between companies and their customers (Whiteley, 2000). The e-commerce provides various services such online shopping, online bank and E-enterprise which are also emerging trends on their own. Online shopping is one biggest service of e-commerce which allows consumers to buy, order and view goods and service on online through their gadget, anywhere they are (Dennis et al. 2004; McCormick, 2009). Based on fact that world is connected through internet and the new generation prefer to utilise technology than do things in manual process (going physical retail). .

However, there are several reason hinder in the consumer are involved in online shopping because some of the consumer are not willing to take part in online purchased due to the valid reason because there are worried about the quality of the product in online are not durable, moreover, there are not confident