Online Shopping Festivals : The Biggest Trend This Year

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Title: Online Shopping Festivals: The Biggest Trend This Year
Submitted By: Geetanjali Gulati
IIM Lucknow

Piglet: Pooh! Why are you late today?
Pooh: I was shopping?
Piglet: Huh? Shopping?!?
Pooh: Yes. Haven’t you heard about the Great Online Shopping Festival?
Piglet: Ooooh. No!
Pooh: 3 days of unadulterated crazy shopping. 80% discounts! It’s fun!
Piglet: Oh. What did you buy?
Pooh: Honey. Loads.

3 days. 450 retailers. More than 30 categories. Discounts up to 80%.
Ladies and Gentlemen, welcome to 3 days of forget-everything-just-shopping experience. The GOSF, launched as a single day online festival in 2012, came back in 2014, bigger and better. Number of participating retailers was up by almost 100%, and visitors increased by more than 120%. Taking a cue from last year, revenues will see an uptrend of at least 3.5 times.
What was new this year was a 299 section, where everything was priced at Rs. 299. There was also an Exclusive Launch Corner, where exclusive items like Chromecast and Nexus 6 were available for the first time in India. Learning from the mistakes of previous years, this time there were no technical glitches. To add to the excitement, there were “pre-party celebrations” in the form of contests and games. In fact, hashtags like #72hoursofcrazy were trending on twitter.
Some interesting trends emerged this time. Male shoppers dominated the GOSF-77% were males and 23% were females. So it doesn’t surprise me that electronics was the favorite category,

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