Online Shopping Marketing Research Proposal

5154 Words May 4th, 2013 21 Pages
PROPOSAL

Identify the critical factors that influence the online shopping pattern for

consumers of Apparel products in Bangladesh.

Prepared for:

Md. Iftekharul Amin

Lecturer

Course Instructor (M609 - Market Research)

Prepared by:

Monamee Afroze Ishika (Roll: 119, MBA 46 D) Priyom Mozumdar (Roll: 124, MBA 46 D) Mohammad Zulqar Nayen (Roll: 126, MBA 46 D) Mir Zahidur Reza (Roll: 160, MBA 46 D)

Institute of Business Administration

University of Dhaka

April 21, 2013

TABLE OF CONTENTS

Introduction 1

Statement of Problem: 2

Objectives of the Research: 2

Scope: 3

Methodology: 3

Quality Control Plan: 5

Literature Review 7

What is Online Shopping? 7

What influence the Consumers? : 8

Online
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o To examine the relationship between website quality and online shopping activity.

o To examine the relationship between consumers’ level of internet knowledge and online shopping activity.

o To examine the relationship between internet advertising and online shopping activity.

o To determine which of the above factors contribute most to online shopping.

Scope:

The scope of the research will be limited to the demographic, psychographic factors of consumers that are influencing online shopping pattern in Bangladesh. The scope of the study will also include the web site characteristics that can influence the pattern. The population of the research will be limited to urban residents who have internet access and do frequent online activities throughout the day. The sampling method, data collection technique and sample size will be selected considering time and budget constraints.

Methodology:

Research Design: This will be a cross-sectional descriptive research which will work with several qualitative and quantitative methods to come up with findings. While conducting this research, the team will follow systematic steps for effective execution of the work. Different variables will…