Online Shopping Marketing Research Proposal

For the purpose of this study, the researcher intends to use a cross-sectional research design where all the data will be collected at the same time. The distribution of the research questionnaires will take place over a time period of two weeks where the main data will be collected from the respondents.

In todays scenario, online Shopping play a great importance in the modern business environment. Online shopping has opened the door of opportunity and advantage to the firms. Rowley Jennifer, (1998) examined that internet is becoming a hotbed of advertising, shopping and commercial activity. Hsieh et al., (2013) stated that internet is influencing

According to Kunz (2014) and Taylor and Cosenza (2013), ease in using the Internet as a means of shopping positively impacted the consumer’s online shopping behavior. A similar finding was noted by Segars and Grover (2013).

Consumers are making purchases daily. There are a number of occasions and reasons prompting people to shop. Special occasions such as birthdays, anniversaries, and holidays all contribute to retail sales. Sustaining one’s daily life through purchase of food, clothing, personal hygiene products and cleaning products also contributes to the economy through commerce. How do most people like to shop? In recent years a new alternative to the traditional brick-and-mortar shopping, online shopping, has increased in popularity. “U.S. e-commerce sales grew from 72 billion U.S. dollars in 2002 to 228 billion U.S. dollars in 2010.” (“Online shopping,” n.d.,

This chapter includes the methodology and research design of the study. The chapter is organized in the following sections: (a) research design and design appropriateness;

This research method will be qualitative. This research will include face to face or phone interviews, data from websites, and peer-reviewed literature to identify:

This section focuses on the technics adopted and used for this study with the aim of achieving the research objectives. Descriptive research design adopted in this study. Cooper (2003) observed that descriptive studies are structured with clearly stated questions to be investigated. The descriptive design was selected in this study because it would allow the research to gather numerical and descriptive data to assess the relationship between the variables.

This chapter will outline the research design and methodology proposed to be followed. First, the overall research design will be justified. Next, the independent and dependent variables will be

This chapter explains the procedures that the researchers considered in conducting the study. It includes primarily the research design, sources of data, instrument used, data procedure, and the treatment of data to obtain the necessary information.

Online shopping is a modern concept which has grown in popularity with the rapid global growth in e-commerce. Apparently, many customers are attracted to this new concept of shopping because of the various benefits and offers of the internet. Online shoppers can enjoy the opportunity to shop at any time whenever convenient using an electronic device without the pressure of going to the traditional brick-and-mortar stores. It also allows browsing through seemingly never-ending options for merchandise or products not available in local stores and can let customers evaluate the different online stores to make comparison between items and products, their brands and prices which is difficult and time-consuming

The idea behind this study is of great significance because e-commerce (online shopping) has grown tremendously since the turn of the century. It has shaped the way people do shopping for the most part.

Case, Burns, and Dick (2001) suggest that knowledge of Internet, salary, and learning background are the main strength predictors of Internet purchases among university students. Undeniably, shopping online

Qualitative and Quantitative study designs both can be beneficial in research design. They both provide valuable options for researchers in the field. These techniques can either be used separately in a research study or they can be combined to achieve maximum information. This paper will define the terms qualitative and quantitative; describe the similarities and differences between each; discuss how qualitative and/or quantitative research designs or techniques could be used in the evaluation of my proposed research; and discuss why linking analysis to study design is important.

Online customers are always seeking new products, new attractiveness and the most important thing being compatibility with their budget. The internet is the best way to save time and money through purchasing online within their range of budget on home or in anywhere. Online customers don’t have limits to online shopping. They also apply internet for comparison of prices of goods and services, news, visit social networks and search information and so on. The depressions have thus much impact on online customer’s behaviour (Rodriguez, 2009, p.3.). Online shopping behaviour depends on four factors such since shopping motives. Personality variables, internet knowledge and experience and last factors are shopping incentive. These are key determinants to influence the behaviour of online customers. Online seekers are

New and notorious companies are successful through online retailing and E-commerce, for instance Amazon online book store stores builder and Woolworths (E-enterprise). Companies use the fact that it is convenient for consumers’ use online shopping to their advantage to provide consumer satisfaction.