Online Shopping : The World Wide Web Essay

Internet fashion retail is a highly competitive market, the trends in the industry and company’s success relies on customer’s needs, which change constantly. “Competitive advantage is the delivering of superior value to customers and, in doing so, earning an above average return for the company and its stakeholders” (McGee, Thomas & Wilson, 2005, p.207). In order for ASOS to stay on top of its competitors, the trends in the industry have to be monitored, so that further they can be strategically translated in developing new products, to gain customer satisfaction.

Attention getter: Brands like H&M, forever 21, Zara have a dark secret that they don’t want you to know. Digging deeper in the world of fast fashion I found out of the vicious cycles that our clothing is manufactured in.

In the trend-driven world, Talbots is a classic staple for women’s fashion. Along with along with the companies mission to mix the flirty trends of today with its main classic styles, Talbots sticks to what its known for which keeps bringing back loyal customers. Founded in 1947, Talbots now has more than 1,350 stores in 47 US states, Canada, and the UK, under the Talbots and J. Jill names.

They also understand that “when you stop evolving with your customer, you die,” as Jamie Nordstrom, president of stores, has said. They are building fulfillment centers to accommodate online shopping more quickly, use RFID chips to keep their perpetual inventory system for stores and online to share, and invested more into online growth than brick and mortar stores, knowing that this is where their growth is coming from. “Over the next several years Nordstrom expects to derive half of its sales from the Rack and from its online units, versus 38 percent today,” and that’s because “the U.S. Commerce Department estimates that electronic commerce amounted to 6.2 percent of total retail sales in the first quarter of 2014.” Analysts have also been saying Nordstrom has thrived compared to competitors because it is a pioneer in perks like free shipping and also having the unique diversity of products online. (https://nrf.com/news/nordstrom-exec-evolve-or-die) (http://www.luxurydaily.com/nordstrom-integrates-instagram-to-create-shopping-experience/) (http://seattletimes.com/html/businesstechnology/2024313399_nordstromearningsxml.html) (http://wwwiebe.com/nordstrom-customer-service-first/)

The apparel store industry within the USA is a highly competitive market, consisting of number of companies that are willing to fight for their share of the market. To remain afloat in this business, corporations must be highly innovative, price-conscious, knowing the trend, and with great responses to consumer needs. Each company within this industry must be aware of the competitors’ move, trying to match every trends and benefits offered by another, in order to steal the average consumers. Market-alertness is the key to survival; each company must balance marketing strategies and customer-service, responding to consumer demands within the shortest processing time

While Urban Outfitters offers several product lines, in this report we will be focusing on the marketing mix that Urban uses for particularly for its clothing line. Urban Outfitters targets creative, young adults (18 to 30-years-old) who live in urbanized areas, so stores are strategically located in higher populated cities. The store’s mix of trendy, hipster,

The greatest stores sell many types of clothes in their stores. The store Nordstrom has various types of clothes sold in their store. The clothes they sell range from underwear to fancy dresses. Also clothes that are for working out and lounge wear. The store Hollister also sells clothes that range from clothing to clothing. They also change it up with the seasons on what they sell, They sell swimsuits in the summer and sell thick jackets in the winter. Their clothing also ranges from dresses to athletic wear. The store Pink also offers various types of clothing in their store. The store sells clothes from underwear to casual wear. Since the store sells different types of clothing it attracts many customers to get different things. The greatest stores sell various

The U.S. women’s apparel industry market is mature, given that the average growth rate from 2005 to 2007 was 4.66%. Within the industry, there are 6 categories of clothing in which companies compete: haute couture, designer, bridge, better, moderate, and budget. Each category targets customers with different needs and different price ranges, with haute coutre and designer clothing ranging upwards from $10,000 and moderate

The clothing industry in the US entails more than 100,000 stores with combined revenues of over 150 billions dollars a year. The giants within this industry include Abercrombie & Fitch, GAP, Urban Outfitters, and TJX Companies, which I shall be concentrating on

Victoria's Secret has a stronghold on the lingerie market. Its store sales this year brought in over $6.1 billion, Even so, some are saying that Victoria's Secret's explosive success might start tumbling because of the paramount demographic of millennials and their changing attitudes. Research analyst Nikki Baird of research firm RSR explained in Forbes how many retailers are trying to cater to millennials to save themselves, but millennials' preferences may not fall in line with what Victoria's Secret stands for. The lingerie industry is going through enormous changes. Thin, models have been replaced by body types that more similar to the everyday

When a brand is created, many will ask the questions that haunt all of us trying to start a company. Will it work? Should we stay online or launch a brick-and-mortar store? Will I make profit or fail? These questions arise even more when the company is to start only online. Because of this, e-commerce fashion brands must constantly evolve and expand their styles to maintain the interest of their target customers. Fashion Nova is one fashion brand that manages to stay relevant among its consumers because of their edgy style and quality priced clothing. Fashion Nova was first established in 2010. It gained its popularity from celebrities promoting it on their social media platforms and the fact

‘Fashion industry is characterised by short product life cycles, volatile and unpredictable demand, tremendous product variety, long and inflexible supply processes and a complex supply chain.’

Social and cultural changes are major determinants of emerging fashions. However, they are themselves affected by the other drivers of change that include globalization of world markets and accessibility of more sophisticated communications technologies. The latter has provided people with faster and wider access to more ideas and influences from other cultures and societies, driving demand for wider choice in fashion products.

The traditional retail market has been transformed by technological advances. The internet today has allowed consumers to purchase various products from home ranging from apparel to groceries. The online shopping market has grown significantly within the past decade, leading to many online e-commerce startups such as Amazon, eBay, and mobile start-ups such as Instacart. While e-commerce provides convenience for shopping, it has created major disruption to the traditional shopping industries. Traditional retailers have since faced bankruptcy due to their inability to compete with such start-ups. The traditional American toy store, Toys R Us, announced its state of bankruptcy just last month due to a significant decline in sales. More and more consumers are turning to online giants such as Amazon to purchase daily items as a result of convenience. According to the Washington Post, Toys R Us is just one of more than 300 retailers to file for bankruptcy this year, as Americans ditch the shopping mall in favor of their laptops, smartphones, and tablets (Bhattarai, 2017). Shopping which used to require walking or a vehicle trip to stores is no longer required for consumers with online shopping. Online shopping has appealed to consumers worldwide by encompassing the business aspect of service convenience which constitute saving time and/or effort (Jiang, Yang, and Jun, 2012). For consumers whom have busy lives and those whom are physically disabled, online shopping is a positive

There are more categories of products on the internet. And there are a lot of choices that people can choose, so they can buy what they want. The choice of a store is very much influenced by location and store types (Sinha, p.14). But brick and mortar stores have fewer kinds of products than online, and online shopping does not be influenced by location. Also, people do not need to be afraid to go buy some private things, if they want to buy in public store, such as, sanitary towel, underwear and so on. Because they can buy it on the internet and even it has more choices. Moreover, if customers want to buy a lot of things, and those things are not in the same place, then they need to run around here and there to buy all kinds of products they want. However, online shopping does not have this problem. People do not need to go out on a sunny or rainy day, just stay at home and pay it on the phone or computer. But the mall can provide some services for customers that are not available online, such as urgent care medical centers and roller coasters (Resnick, pp.1127-1128). Even then, online shopping is still better than traditional shopping. Furthermore, people can compare merchandise from different shops, so they can choose the cheapest and the best. Customers can try on new forms of apparel in stores, but it is too risky to purchase it based on pictures and text description in the internet (Resnick,