Online Shopping Website Project

The Internet over the past few years has seen a huge increase in online businesses and consumers. Electronic-commerce is expected to generate $36 billion in revenue during 1999, up 140% from last year alone.[1] With such a huge amount of money to be made on the Internet it is becoming very appealing for small businesses and start-up companies to try and make their niche in e-commerce. The Internet is drastically affecting the way companies and people conduct business now. E-commerce encourages growth in existing as well as new businesses because of lower overhead costs, the huge consumer base and the freedom of information flow. However the online revolution has created a large

Customers view different merchandise online. Once they decide to purchase an item, they must input various information. The first step is usually to indicate the quantity and size of the merchandise. Second, customers enter or create their login information. Third,

• It’s important for customer to easily utilize and interact with the retail system online. !

Online commerce was introduced to consumers in the mid-1990’s, and in the years since, it has grown exponentially. It started out virtually nonexistent and has become a multi-billion dollar industry. Nearly every retail sector has entered online commerce; clothing, electronics, home, health and grooming items, even food and groceries are starting to gain traction online. Online commerce sites rival traditional brick and mortar stores such as Walmart and Target, as well as other big-box stores. As online retailers such as Amazon continue to expand, many brick and mortar stores have been making their way online, indicative of an increasing movement towards online commerce. With more than 80% of the online population having made an online

Consumers are making purchases daily. There are a number of occasions and reasons prompting people to shop. Special occasions such as birthdays, anniversaries, and holidays all contribute to retail sales. Sustaining one’s daily life through purchase of food, clothing, personal hygiene products and cleaning products also contributes to the economy through commerce. How do most people like to shop? In recent years a new alternative to the traditional brick-and-mortar shopping, online shopping, has increased in popularity. “U.S. e-commerce sales grew from 72 billion U.S. dollars in 2002 to 228 billion U.S. dollars in 2010.” (“Online shopping,” n.d.,

Many people are moving from physical stores to purchasing merchandise and services on the Internet. Today,

The development of the Internet and more specifically the business website has seen brand recognition by consumers escalate to never before seen heights. Because of this brand recognition, it has become important for businesses to design their websites to reflect their overall marketing strategies. This is especially important in the retail world. All retail businesses have a similar overall marketing strategy of generating sales and retaining the customer for future sales. Most of the retail giants still greatly rely on the success of their brick and mortar stores to turn a profit. However, internet sales for these brick and mortar stores have increasingly risen over the last few years to compete with the retail stores like Amazon that are strictly internet based businesses. Brick and mortar retail stores, such as Walmart, Target, Kmart, and Nordstrom, have each designed their websites to reflect the overall retail marketing strategy as well as the individual marketing strategies that have made their brick and mortar businesses successful.

The trend toward shopping using the Internet is growing faster than expected (Cramer, 2014). Since Internet has become popular medium for people to shop, more companies then launched online shopping platform. With this new platform, they were able to do sales directly to their customer.

Williams Specialty Company, a small printing and engraving organization, wants a web site developed to enable their customers to enter their order information including but not limited to:

Without customers, a company will not succeed. A company’s website must be efficient and user friendly while advertising the company and their products in an organized, functional manner. When developing a website, the business must have a strategy and a goal that they are working to accomplish. MMIS Bakery’s website must be user friendly while allowing customers to easily make and customize orders. Due to the complex design to involve customer input, MMIS Bakery will outsource the development of the website. Owners Maria and Jean will work with professionals to create a website that allows users to make customized orders based on size, style, type, decoration, flavor and special instructions. This website is important to create value for the company.

The purpose of this report is to develop an online strategy and create advertising ideas for Mary and Joe Johnson, the owners of Book Bunker. E-Commerce is what businesses and consumers use to buy, sell or exchange products and services over the internet. “E-commerce is a major factor in the U.S. economy because it assists companies with many levels of current business transactions, as well as creating new online business opportunities that are global in nature.” ("Define e-commerce,"). This is considered a business-to-consumer model because the business will be conducting business transaction and communicating with

The web site allows customer to access its products 24 hours a day, 7 days a week in a simple way. Besides supporting online merchandising, single item picking, home delivery operations, and customer service it also allows them to use the web site to retain customers.

More and more people have experienced shopping online and there are a increasing number of people who prefer E-Purchasing.

More and more users with minimal technical expertise are getting online, and they are demanding simple, fast, easy-to-use e-commerce sites. The Web makes switching (to a competitor) fast, cheap, and as easy as typing in a new URL.

- Small-Medium Enterprises (SMEs) wishing to build an online presence at Yahoo! website by subscribing to the Yahoo! Merchant Solutions program which help SMEs to create and run a virtual store front in under an hour! The package comes with a domain name parking service, a business application suite such as business web mail service as well as all the hosting needs all rolled into one simple solution. The revenue source will include the monthly subscription fees of the SMEs for the running, maintenance and 24/7 support extended to the merchants. This greatly reduced the transaction costs involved in