Online Shopping vs Retail Shopping

4171 WordsSep 18, 201317 Pages
Online Apparel Shopping v/s Retail Apparel Shopping Subject:- Research Methods in Business Topic:- Research Report Synopsis Online Apparel Shopping vs Retail Apparel Shopping is a new comparison in market these days. Where the internet consumption rate is growing at a lightning speed the consumers are shifting from retail shopping to internet online shopping to save more time. The research is based on what type of apparel shopping do the consumers really prefer. It also shows the statistics as to how many people actually use online shopping for buying clothes. Not only this, but the research also shows what are the parameters on which consumer do their shopping. There is a very interesting range of parameter chosen by the…show more content…
Shopping online can easily be done while sitting in front of the TV or lounging on the sofa. With payments being made online as well, a person can just sit back, relax and wait for the package to be delivered.An online apparel store usually draws in customers by offering better prices and offers for quality products. By having an online store, they can save on monthly expenditures which allow them to offer clients good value for their money. Better Variety Shopping online often offers better variety. Not only can you find them for affordable rates, but most of them allow you to get limited edition items that you might otherwise have missed out on. Availability Nothing can be more frustrating for a person to go to a shop only to realize that the item they wanted is out of stock and might be restocked at a vague date. This not only makes you unreasonably angry, but it also means that you have to keep taking time out to check if they have got the item you want. Online stores eliminate the chances of this happening by placing out of stock signs next to the product. Review of Literature Title: What drives consumers to shop online? Authrors: Tonitta Perea y Monsuwé, (Maastricht University, Maastricht, The Netherlands),Benedict G.C. Dellaert, (Maastricht University, Maastricht, The Netherlands), Ko de Ruyter, (Maastricht University, Maastricht, The
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