Online Social Media: YouTube Essay

Most of us assume emerging economic, political and climate changes will be remodeled by the emerging technology we have today. We are sure YouTube, streaming, and video on-demand will be the wave of the future and change our lives for the better; giving us more money, free time, and control of our lives. Our well-oiled lives in the Tech Age are incompatible with our grandfather's blue collar days scratching out a living turning wrenches at the local garage. We’re at the top of our technological game.

YouTube’s broadened scope presents some corporate use for those businesses with video-worthy content and the desire to share

evidence and reasoning (deductive/inductive): Factoid #7 - Websites such as Youtube, an entertainment phenomenon, can help conduct an onset of trends that generations, both young and old, can look at as a safe haven, a place to escape to

Since the introduction of YouTube almost 10 years ago, the site has grow well past a simple website that comes and goes with trends. YouTube has now become a major player in entertainment media. It now attracts thousands of advertisers and business’ in attempt to grab the attention of the growing Internet audience. The difference between television productions and YouTube productions is who is on the other end of the camera. The creator, actor, editor, and marketing person are all in one individual. An array of people are now taking their career’s into their own hands and attracting their own audiences. These people now find themselves in a new era of media in which everyone including their income is coming to them from comfort of their homes. In my paper, I plan to discuss how the internet has created a new form of fame that as well gives those who are famous an income, and career that could last long past their three minute video post.

Hulu is a first mover in this space and is currently enjoying the first mover advantage. However with the ubiquity of internet technology accompanied by lower costs and the commoditization of the technology, the barrier to entry will be reduced and more players will be attracted to the profitable online video business, eating into Hulu’s profitability and success. Also, the increase in IT investments in the internet age causes “a Winner-take-all dynamic and high turbulence, as each group of dominant innovators is threatened by succeeding waves of innovation” (McAfee and Brynjolfsson, 2008) in Schumpeterian competition. This makes Hulu’s success vulnerable.

More and more videos, programs and advertisements are displayed on the Internet, not the traditional media channel, television. The video business model has gradually changed as time goes by. Comcast has reached such a significant scale that it now owns a huge large amount of media and entertainment properties. However, facing the uncertainty of video marketplace, many people proposed their

Politics in The United States has been reinforced with the usage of Mass Media since the 1780s. Mass media became one of the most reliable news sources in the world because it gives people the ability to communicate each other and be knowledgeable of the latest news worldwide. Indeed, mass media has changed how the world communicate through written, visual and audible tools that are known as, newspapers, television, radio and social media. Nowadays, the Internet has become one of the most important mass media influence because of the impact it has on persuading and transmitting fast information to people around the world. Younger people not only are dependent of the internet but, politicians, businesses, adults and kids are influenced by this

YouTube uses a similar model as television, advertisements, but in a completely different form. Creators on YouTube are payed based on views, as the more people watch the content the more advertisers are interested in investing, but this model is fluctuating and unreliable. To build a more sustainable model, many creators turn to alternative forms of revenue. Philip DeFranco, for example, has built a business model on selling merchandise, acquiring his own sponsors and working with a larger multimedia company, Discovery Network. Therefore, in a sense new media is still very much financially reliant on old-media. Television shows such as The Rachel Maddow Show has more stability, with advertisers trusting the reliability of

Despite the fact that we’re already in the 21st century, society continues to show signs of progress and development strongly leaning towards the direction of advancement, constantly evolving. This pattern is no different from the world of advertising, as it has also evolved through the years and quite recently an unexpected technological innovation took the world by storm. It made such a tremendous impact that eventually led to the transformation of traditional marketing, and it’s no other than social media that we all learned to love.

Also, the advancements on this stage are as a rule in a condition of concordance with the substance of the video requested, this is another purpose of interest YouTube brings for marketing experts. Certain advancements are given certain recordings since the substance is appropriate. Uncommon open entryways, for instance, supporting a video is in like manner possible on YouTube, "for case, a customer who chase down a YouTube video on canine planning may be given a bolstered video from a pooch toy association in results close by various recordings." YouTube furthermore engage distributers to secure money through its YouTube Partner Program.

YouTube has become the most popular video sharing website. It has variety of functions that enable a virtual organization to operate and have different kinds of virtuality impact. To compare with the other similar enablers, it has strengths and weaknesses.Advertising and marketing is the most significant one. You also can gain different technology impact from it. From the Web Reviews, we can see there are a lot of merits of YouTube. However, the copyright infringement is still the important problem of it.

YouTube’s business model is unique in that the site itself does not create any content. Instead the website provides a location for content creators to post content and for ccontent onsumers to view content. Accounts on the website are free so any user can sign up, upload content and interact in the YouTube community. This brings in the question: How is YouTube making enough money to operate? The main answer is by monetizing the content on their site. According to Merriam-Webster.com, monetize means to “utilize something of value to make a profit”. YouTube used their loyal audiences to sell advertising space to other companies, allowing advertisements to be played before content.

Video-on-demand or VOD, a service that allows users to select and watch videos over the internet, will be one of the greatest innovation as stated in the Netflix case study. It will be a great opportunity for Netflix, but it will also be a challenge to integrate or do away with its current business model. Its current business model is one that relies on the internet and the post service to deliver DVDs to its subscribers. Netflix should carefully enter the VOD market without doing away with its current model. This will allow it to maintain its growing position as a giant in this media industry. In order to better understand Netflix and the problems it faces, we must first identify its strengths. What does Netflix offer its customers that its competitors do not? What differentiates it from its competitors?

More recently than in years past, digital technology and social media have grown to become a part of our everyday lives. The recent rise in those who own smartphones allows this everyday use of digital technology and social networking to be easier than ever before. At any time and any place, we have the ability to “socialize” with nearly anyone—even celebrities who have no idea most of us even exist. The continuous consumption of digital media has altered once personal face-to-face communication to just that, digital. More and more people seem to be living in what Sonia Maasik and Jack Solomon call “The Cloud”. “The Cloud” is a seemingly alternate universe of which communication is altered from personal to digital. This universe has led to debates over whether or not these online communities are real or whether social media is actually social. Various digital media sources also encourage users to create individual identities, of which may or may not actually be real. It seems as though our reliance on digital technology and social media have allowed the determination of certain aspects of our lives. Although social media allows us to connect with nearly anyone at any time, Americans have taken advantage of its use, and their attention has been drawn away from real life interactions to digital ones. The ramifications of such influences reflect the hidden insecurities of Americans and, ironically, emphasize our inclination to boast about ourselves by allowing others to see the

The project aim at teenagers, therefore sample group is between 13 to 19. I will set the sample sizes in 50 participants since it is easy to identity and more precision. If a sample sizes increase, it is very hard to estimate and become not accurate. Also, I’m worry about the extremes data can’t make a balance out, so the project prefers small sample sizes. It can take less effort to gain and maintain people, it is easy to produce significant results and comfortable to find a group of people. I will obtain samples from friends or friends’ sister and brother.