Ello is an online social networking service created in 2014 by Paul Budnitz and Todd Berger. This website was created as an ad-free replacement for the existing social media networks such as Facebook and Pinterest. Ello’s manifesto as mentioned on its website is that “we believe in beauty, simplicity, and transparency. We believe that the people who make things and the people who use them should be in partnership.” Ello is designed by creators, for creators. It is not a service to sell or buy products via advertisements. Ello is a website that allows its users to be spread their art and their creativity to make a living. Ello has formed a Public Benefit Corporation (PBC) in which the charter states that Ello would never make money from…show more content… This missing feature should have been added when they got feedback from users while the product was in production’ however it was not taken care of; which made it one of the reasons behind the products failure in the market.
In today’s generation, the one thing a new upcoming company or business should remember is that mobile phones are becoming a daily driver for most of the consumer. Thus, creating an app would make the company more profitable in the market. Not having a mobile app is a major downside since most people use social media on their phone while commuting somewhere or when they wake up in the morning. No one would want to turn on their laptop and scroll through. It would just make it a big hassle for people. If you want to be successful in today’s market you have to be different than what your competition is using or you won’t survive. In a world of quick technology advancement being ad-free doesn 't cut it, you need to be different. Competing to Facebook and Pinterest, social media websites that have already established in the market, it would be hard for a startup with a similar idea to get to that level. Most people are already comfortable with and trust the existing and well-known companies rather than someone new and upcoming that isn’t popular.
In order to make this product successful the first thing to change would be to make the service be public for all of its users. It should not be an invite only social media