Online vs Brick and Mortar

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Rough Draft Kathleen Jacobie COM170 10/27/2014 Laura L. Dorsey Online vs. Brick-and-Mortar Shopping One of the opportunities we have in today’s world is whether to buy online or go to a brick and mortar store to do our purchasing. The two offer great sales and promotions along with selections from which we can choose. As online shopping and brick and mortar may seem similar; however, both differ in pricing, convenience and selection. Discounts are offered both online and in store which makes it easy for the purchaser to products at lower prices. The user that chooses to buy in-store may have special shopping times in order to receive a discount or closeout price. The online customer needs to have a promotional code, or…show more content…
PayPal allows the customer to purchase products with their bank account or credit cards and all they need to do is setup a free account. Identity theft has become very popular both online and in store. The customer needs to check their financial records frequently and to be sure not to give out personal information unless they have reason to trust them. Hacking has become so popular, and consumers need to be aware of ways to protect themselves such as using a prepaid credit card while making online purchases. The customer should only put the amount of money they wish to spend on the prepaid card so if they are one of the customer’s who are hacked, they won’t lose anything. Stores often time have a final sale on some items or a no return policy. Customers need to be aware and ask questions if unsure. Online customers run the risk of orders not arriving, not arriving on time or packages being lost. Stores also offer competitor price matching tools to track prices and offer discounts if products are defective or opened. Buyers will use both ways of shopping to their desired advantage. The benefits of both shopping online and in the stores are
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