Online vs Offline Distribution Strategies for Hotels

According to an article “Technology’s Effect on Hotels and Restaurants: Building a Strategic Competitive Advantage”, Kountromanis who is the author highlighted that internet is being used by majority of the world’s population therefore information posted on the web regarding the business service provided by an organization is significant. Not only that, any organization can gain competitive advantage by structuring into a customer-centered focus organization allowing the companies to know their own strengths and make further improvement to their weaknesses. In addition, companies will be able to extract information regarding customers with the help of network sites such as LinkedIn, Facebook, Twitter, Instagram and Snapchat.

For instance, in the hospitality industry, the Hilton brand symbolises high-end properties, elevated quality of service and a unique guest experience. Brand name and brand image are essentially two factors that differentiate companies which operate in the same industry and market. Therefore, the brand name must be unique. Hotel companies like the Hilton have established strong national brands and seek to use them globally with an intention of increasing profits. Once its established as a global brand, the company has successfully created an international image that can lead to increased efficiency through branded marketing efforts and cost savings on a much larger scale. Nowadays with an increase in international travel, the competition among international hotel corporations is becoming a lot more competetive. Those tourists that travel to foreign countries tend to stay in one of the known hotel brands and their standardised quality of service. Hotel chains are motivated to maintain a high rate of global expansion as a key marketing strategy of creating brand loyalty (King,

Before the days of the Internet, if a family wanted to travel to a far-off, exotic locale, they would have to either find a local travel agent or call a travel agency and plan their getaway. In the 1990’s, the Internet became a staple of everyday life and began entering many homes. As the availability of the Internet increased, so did the services available to clients. With the increasing availability of the World Wide Web the travel industry found itself faced with revolutionizing changes. All of the tools that were once solely available to travel agents now became readily available to anyone with access to the Internet and a search engine. Websites quickly formed around the idea of providing consumers with quick vacation planning ideas at low costs. Getting

Today’s on-line travel market is succeeding because the companies are using a more software-centric, online business model termed “E-commerce.” This has become the popular avenue for businesses as it mirrors the ideas of mobility. The sheer amount of data available, coupled with the advanced operating systems and social media platforms, have created new possibilities for E-commerce organizations. The infrastructure of E-commerce has expanded into platforms such as peer-to-peer networking, crowd-sourcing, social websites, and mobile devices and media. E-commerce trends are findings ways to incorporate every aspect of our daily lives into an online package associated with our everyday needs (Fishbein, 2013).

Gustavo, N. (2013). Marketing management trends in tourism and hospitality industry: Facing the 21st century environment. International Journal of Marketing Studies, 5(3), 13-25.

Every year Las Vegas attracts nearly thirty five million tourists. What was once a barren desert is now one of the most well known cities in the world. Known for its neon lights and license to sin, it is no wonder that the success story of the city of Las Vegas appears to just be beginning. This paper will look at the history of Las Vegas, various marketing strategies within Las Vegas, and take a closer look at specific marketing strategies of some of the most successful hotels currently in the city that lives under the famous neon lights.

The success in the travel industry depends on the knowledge of the changing trend and maintaining pace with it. The company needs to respond to all technological changes with equivalent measures in order to be in line or even surpass its competitors. Focusing on the users’ and customers’ preferences, wishes, and fears, TripAdvisor will be able to enlarge its brand awareness and hence gain brand loyalty. This will be contributing to the company’s

There is no doubt about it that the internet has revolutionized the world of media. Online media is an information based haven for news, entertainment and knowledge. Online media such as online magazines, marketing, news websites etc are changing greatly not simply as a result of technology alone, but also to meet the customer demands of “something new and improved”. Online media is trying to hold continuously the attention of viewers from anywhere and

The main purpose of the study is to develop a generic online hotel reservation system to allow guests to reserve a room through the Internet.

“Marketing strategies can have a broad impact on the business in terms of instilling a marketing orientation among all those in the firm: the way of thinking or philosophy of the whole organization. However, marketing strategies can alternatively be seen as dealing only with the development of competitive advantages directly associated with the marketing function such as customer loyalty and distribution channel control. In the latter case, the domain is sometimes even further restricted by sole attention to the various element of the marketing mix rather than the more general issues of customer and channel relationships. There are two key

According to Kotler (2000), “positioning is the act of designing the company’s offering and brand image to occupy a distinctive place in the target market’s mind”. In today’s highly competitive global marketplace, a product will not thrive or survive without a clear competitive distinction (Kotler, 2000). The same goes for tourism destinations, which is why it is crucial to position a destination efficiently and effectively in comparison to competitors.

Thus, MGM Resorts ensures that it offers the best products and services to meet or even exceed the customer’s expectations to attract more customers. Promotion and advertising normally play the role of the communicator between the company and consumers. In this report, I discuss the promotional strategies that MGM Resort International use and the competitive advantage, the company gains with respect to promotion. Promotion strategies

Hotel Chain as showing to us practice is the most effective way of integration to hospitality business. The main advantage of such integration it is immediately creating customer base and bigger potential market of customers, cost reduction due to general management, logistics, marketing; common quality standards; centralized training and, as a consequence of all

Master’s Thesis in Media Technology (30 ECTS credits) at the Media Management Master Programme Royal Institute of Technology year 2011 Supervisor was Christopher Rosenqvist, SSE Examiner was Johan Stenberg TRITA-CSC-E 2011:026 ISRN-KTH/CSC/E--11/026-SE ISSN-1653-5715

Essentially, the marketing manager will seek to understand how a competitive advantage may be gained over other competitors (Lemon et al 2002). Figure 1 shows that Hilton Hotel Corporation is one of the leading hotels in the world. Nevertheless, as a newer hotel in Melbourne, Hilton is facing some serious challenges from competitors such as Grand Hyatt Melbourne and Sheraton Melbourne. Grand Hyatt Melbourne has completed its four year refurbishment project. Meanwhile, Sheraton Melbourne Hotel will launch a new full service as part of a 2013 development, combining hotel services with up-market residences and boutique retail (Melbourne Planner’s Guide 2011-2012, 2011). It is critical for Melbourne Hilton Hotel to understand visitors’ wants in order to satisfy visitors. In addition, Melbourne Hilton Hotel needs to have a good understanding of the competition in