Ontella Picdeck Case

| Enterprise’s customer-oriented culture has attracted and maintained loyal relationships with customers. It was essential for success. Its employee relations have also created responsible management structure, in which managers are flexible in resolving local circumstances. Management is also strongly patriotic about their company, which is an enormous asset for Enterprise.

Qualitative data is a kind of data that cannot be used in identical way as Quantitative so it is viewed in a narrative form. This can be used to only observe the data for example John Lewis have to ask customer how they feel about their shop and then record the response rather than customers telling you out of nowhere as they will not know, this will give time of how they feel about it when they answer the question. There are few data that can be seen but cannot be measured such as seeing the product instead of describing it. This type of information can be used in John Lewis if customers want to know which products are popular in stock. Most of them will have their own opinion on the product. Businesses like John Lewis may want to include

Customers are considered secondary users their goal is to make sure that an organization is profitable to insure that there can be a long term usage of the organization.

40-60 years old, housewives, professionals or early retired. They are interested in a better quality phone cameras and an easiness of uploading the pictures to send them by email and keep them in a safe place. They are not reluctant in having only once device: Smartphone that shows they are quite open-minded to the innovations. If they are not early adopters,

* Building the right relationships with the right customers involves treating customers as assets that need to be managed and maximized

The customer analysis is the depth analysis of the end-users; this entails all of the characteristics of the customer. These characteristics include the following:

The customer is the next aspect of the mission of CSX. More specifically CSX says “customer

Identifying your customer base, uncovering their needs, what issues they may have, and what’s important to them, helps to streamline your processes. Let’s play out a scenario: Sally is a single mother of 3 with no insurance because her employer doesn’t offer a plan. Sally just received her billing statement. By taking a moment to identify Sally’s needs you are able to find out she is able to pay her bill, but may need to set-up a payment plan. Working with your patient to resolve an issue rather than not taking the time to listen to their needs will boost patient satisfaction through the roof. And by offering solutions tailored to that specific customer, you are also improving your customer service efficiency. Streamlining employees time and cutting overhead.

| Customer segments:3.12-B2C: connecting people with people, everywhere permitted (68)3.13-B2B: marketers, free channels; advertisers with budget, solutions to audience; developers with resource, offer platform(69)

2. Growing importance of the user expertise: The client experience (including employees) is that the final goal of any digital transformation. Customers square measure a lot of cautious than ever; they’ll retreat from brands that don’t align with their values and desires. A top-notch user expertise may be a fantastic thanks to

Apple wants to expand sales to clients who do not own products. Produce hassles free products for the enjoyment for customers. Become the leader in the mobile market. Strategy: Expanding the company’s distribution network to hit more consumers. Continue to invest prudently in Research and Development. Become the mobile leader.

Apple’s business model is geared towards the hardware and software of its products. Also they focus on its mobile software applications, which is widely popular among customers due to the app store iPhone users. the applications on the app store are available for user on apple products and one of a kind compared to the less popular applications offered by Google and Facebook

* Customers – Customers is external stakeholders for all organization or firm. Without any customers a company cannot be process. Customers have power to choose their necessary service and products. Seller and marketing cannot force customer to purchase product and service. Example, insurance customers have many choices when they need to purchase insurance. That mean consumers can buy insurance in different company like Tesco Bank, Lloyd Bank, HSBC and other company.

Today, customer relationship management is very important to the business world. Most of the companies established a department and the programs to manage their relationship with the customers. Customer relationship management (CRM) is a business strategy which designed to help a company to understand and look forward to the needs of its potential and current customers (Anderson & Stang, 2000). Customer data is being collected in several different areas of the company, stored in a central database, analyzed, and distributed to key points (Anderson & Stang, 2000).The business world once was “product-centric”, the companies just provided what they could produce. However, it is now become “customer-centric”, they provide products and service

There are some segmentation for their target market, such as young customer, young executive, executive and expatriate.