Open Innovation

Due to the growing competition and diminishing market share, companies are opting for different strategies to achieve their survival objectives as well as growth. Companies are thus executing grand strategies to provide their businesses with a clear direction for its strategic actions. These strategies, therefore, aim at both short term and long term sustainability and growth, and they include innovation, market development, product development, and concentration.

This research intends to explore innovation at an individual level, but in a context, where the roles and functions of an organization appear eminent either as a promoter or an inhibitor of innovation.

For this assignment, you will research the innovation architecture of at least three companies that are well-known for successfully supporting a culture of innovation. Write a 1,500-word paper that addresses the following:

“There is no escaping change- except for death! Thus it makes good and prudent sense to learn as much as on can about the nature of change, including how to embrace it and how to maximize positive changes”(Porter_ O’Grady & Malloch,2016.p.4). It is important for a leader to understand her own philosophy of innovation and leadership to be effective in the workplace. In this course, I learned how to develop my philosophy of innovation and leadership, and how to create my own personal mission based on my ethics and core values to be effective DNP leader in the future.

Another major challenges of any technological industry is R&D and capital expenditures, the R&D and capital expenditures cost is more than innovative output (Fritsch and Franke, 2004). For this organizations have been progressively prompted perform cooperative R&D to establish technological collaboration. For industries to sustain in market they often requires knowledge beyond organizations boundaries in order to overcome the existing technological base and dynamics, which requires innovation to create innovative technologies to compete against other industries to sustain in the market, industries think “two heads are better than one”, Some tasks may be accomplished more easily by two entities working together than by one working alone. So industries are collaborating to develop variety of products, which leads to the business success. The speed of change, particularly as businesses look to move into new areas in tough times, mean that the industries must invest more in creative-focused R&D, and look to exploit existing strengths through new business.

New Product Development : the aggressive investment strategy into R&D division led to speed in releasing new products in the market. This gave the company higher ROI returns projections. The faster cycle of innovation led to multiple product availability in the market which led to further increasing the gap between them and the competitions and also the company indulged in manufacturing self brand products rather than Co-branded or Partnerships.

Despite the inconsistent changes in spending from year to year, P&G’s market share consistently increased between 1% and 2% every twelve months (see Figure 1). The question is, with Unilever’s actions in regards to marketing expenditures, is the 15% increase going to be enough to restart P&G’s upward growth of market share?

Consequently P&G aimed to increase its innovative capacity and speed in order to accelerate global rollout of products and brands throughout new structures and policies. This was the main goal of Organization 2005:

A.G. Lafley, CEO of P&G, explained this strategy through his book “The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation” (Crown Business, 2008) to explain how to make game-changing innovation drive growth on a consistent, well-paced basis. The critical factors include keeping a laser-sharp focus on the customer; establishing a disciplined, repeatable, and scalable innovation process; creating

P&G need to work hard and do more research and development in order to produce higher quality, more innovative, and more unique in products in order to answer consumer’s need and compete with those major world brand competitors.

To integrate innovation at General Mills Canada, and ultimately increase sales, Brad Taylor needs to implement at least four changes. One solution is to set a mandatory time outside of the workday so that members of different departments can meet and share ideas, such as corporate sponsored events. According to Professors John Bessant and Joe Tidd, innovation tends to come from “bottom up team initiatives,” as seen from IBM’s success during Lou Gerstner’s tenure. , If low-level employees can associate, they can construct better ideas. A second solution to General Mills Canada’s problem is to “exploit their resources.” The idea is for employees to increase the efficiency of what they already do. They can increase innovation in this area by implementing new software to speed up any processes, or use the data from software to forecast demand and sales in a better way. , If they make their processes better than their competitors, they can gain a competitive advantage. A third solution is to create a balance between risk taking and stability. General Mills Canada must encourage employees to speak up in meetings when they have ideas or spot potential business opportunities. When upper level management encourages these initiatives, it will drive the employees’ risk aversion down and hopefully promote innovative thinking. Finally, General Mills Canada needs to increase the size of their prototype division.

Abstract: This report explores P&G's "Connect and Develop" open innovation initiative. Its focus is to analyse this innovation strategy in the context of the formal academic theory, other P&G's programmes and the company situation. Its objective is to understand the impacts, challenges and problems of implementing a large open innovation initiative inside a corporate giant such as P&G. Keywords: Procter & Gamble, P&G, Open Innovation, Connect and Develop, Innovation Networks

P&G is a multinational Organization of consumer goods situated in United States. It sells products like personal care, cleaning agents, pet foods. The P&G Company is well known for its unique strategy which cares about the need of human. It not only makes its product available to its consumers but also tries to improve the life of its consumers. This strategy is more focus on its consumers wants and that is why it has an appeal to the heart of the consumer. The company has diversified its product line and also acquired other companies which have significantly contributed in the growth of their profitability.

Procter & Gamble (P&G) is a world-leading producer of consumer goods. Today, it consists of over 20 million dollar brands (like Gillette) and operates in 42 countries

Innovation offers the companies a competitive advantage. Presently and within the future, more than any time in history, the key to competitive advantage is innovation. However innovation will facilitate businesses meet all of their strategic challenges, not simply competition; to illustrate, in confronting accelerating rates of change, globalization, apace advancing technology, a additional numerous workforce, associated a modification from an industrial to a knowledge-based economy. Meeting all of those challenges helps the firm attain competitiveness, and meeting these challenges suitably depends on innovation. Innovation allows a firm to workout its challenges in distinctive ways in which build competitive advantage either through relative differentiation, a relative low-priced position, or few acceptable level of each. Innovation cannot assure success, however success cannot be achieved within the end of the day without it.