OPENING OF AN ONLINE INDIAN CLOTHING STORE ASSESSMENT 2 RESEARCH REPORT MAPM8.600 SPECIAL TOPIC KAY FIELDEN SUBMITTED BY- ARVINDER SINGH 2015001782 TABLE OF CONTENTS PAGE ABSTRACT 3 – 4 METHODOLOGY USED 4 – 21 LITERATURE REVIEW 21 – 23 CONCLUSION 23 – 24 REFERENCES 24 - 25 ABSTRACT PURPOSE The main purpose of Opening of an Online Indian Clothing store is that many Indian people are residing here temporary or permanently here in Auckland. So the business person can help the Indian people by providing them with the authentic clothes in the Indian style. The clothing covers all designs of clothes for all gender and age of people (above 10 years of age). The clothing style includes traditional clothing, formal, casual, and many more designs. METHODOLOGY Comprehend the general circumstance of important commercial ventures and get deals and showcasing measurements through talking specialists, makers and channels of this industry profoundly. Relevant financial measurements. Public data about the industry.
For people who wants to buy clothing in Myer, they usually go shopping with friends or family, so they could get some suggestions from others. When people making decisions of buy new clothes, usually they have little knowledge of how the cloth will looks like on them, so they need to try them on, this process often take a long time. The influcences at the points of sales of these products will be whether customers like the style or not, the suggestions from friends, families and salesperson, and whether customers think the product worth the price (Rahman, Rahaman, Jensen, & Gällstedt 2008, p. 42-43).
The overall aim of the project will be to create an online presence to showcase their products. The website will reduce advertising costs and also streamline the ordering process.
In our new store “Dress 4 Less” we know that it is going to be small with a maximum occupancy of 124 persons. Everyone is welcome. But we’re only going to focus on providing great customer service, great prices, and great quality on our clothing for the
b. Does the issue of branded vs. private label enter into this consideration? Why or why not?
Edouard Manet incorporated a number of art historical references in his paintings of the 1860's, adding visual "quotations" into his paintings. Although this was not the reason why Manet was considered avant-garde, it reveals some of the artist's underlying philosophies and theories. Manet's visual allusions also serve the purpose of anchoring the artist in his own historical context. The social commentary Manet is famous for reveals itself in paintings like Olympia and Luncheon on the Grass. Similar technique can be witnessed in other 1860s-era Manet work including The Execution of Maximilian and Music at the Tuilleries.
Uniqlo is a retail industry which sells high quality casual wear at cheap and affordable prices under the company name of FAST RETAILING CO., LTD. It dominated the world with its presence and as of 2015 it has opened over 1’400 stores in 16 markets worldwide including big economy countries like China and The United States. Other than its flagship stores, they have delved into E-Commerce websites bringing in more profits. Due to the number of stores opened and popularity it has gained it has a big group of workforce of over 30,000 employees. (uniqlo.com, 2015)
It is evident that the firm was established in late 1990 and it mainly deals with provision of clothing services in the society. Based on its outlook and vision, the firm mainly includes the provision of various clothing’s such as caps as well as shirts and jackets that have logos depicting different sports such as basketball. It stocks cloths for both men and women
The purpose of this report is to provide a strategic marketing analysis of Kathmandu Holdings Ltd (Kathmandu) and the clothing retail sector in New Zealand with specific reference to the outdoor clothing apparel market. The report aims to:
To conduct quantitative research, the first step is defining the problem, identifying the objectives and goals, and establishing research questions or hypothesis. It is followed by data collection and analysis with the application of various numerical and statistical approaches. Quantitative research is more factual in terms that we get concrete data with evidence to prove the results of our research.
As buyers make decisions first based on emotions and how well a given brand aligns with and is congruent to their self-concepts, the criterion they use to judge clothing relative to computers will vary based on the psychographic value of specific brands (Eun, Youn-Kyung, 887). The clothing brand will need to underscore the fashionable nature of the clothing, along with the specific emotions the brand attempts to evoke in its advertising and messaging (Dholakia, 287). These aspects of the brand will also need to be coordinated with the individual customer preferences and self-concept, which
Over the years I have heard stories from my relatives about how much I would like painting my aunts’ nails, wearing my mother’s heels, and debating everyday on what I wanted to wear for school. Matching my clothes, having my nails painted, and having my hair nicely done everyday, were a must for me as a child. Along with always trying to enhance my composition, I have had a love for shopping ever since I remember. Although fashion has always been a focal point in my interests, there has been another prominent factor, which also relates to my career choice just as fashion does. Math is the answer to anybody who asked me what my favorite subject in school was, making it another one of my passions in life. The process
Business concept of Indian grocery store: Basically this this is the idea about the business such as product, service, growth and the things which help to get advantages from the business. We are going to delve about the Indian grocery store. So it is an obvious that the concept of grocery store will have the product ( grocery item) we are talking about the Indian grocery store so product will have the Indian spices and all that stuff import from India. And the planning like how we going to serve our product to the customer and what the special thing we should have in our store.
Despite the rapid growth of E-commerce sites, 43 percent of the them fails, and the difference between the success and the failure is consumer experience, according to Ecommercetimes.com. The Dotcom Survival Guide reported there is still one resource left untapped that can save dotcoms from failure. It's the one resource that historically is most ignored in favor of ads, press, and flashy features yet it's the one resource that can lead dotcoms to survival. That resource is customers. Customers can provide the revenues needed to attain profitability. Customers can give the word-of-mouth marketing to drive traffic. Customers can give the feedback needed to continually improve the website.
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"Generation Next" segment: (426 million young Indian between age group of 15-34 years see life and life-style very differently)- This is going to be the target in immediate future. It is currently urban phenomenon but it would not be too long when it will emerge in rural India also. They are tech-savvy and prefer electronic channel. They seek financial information from variety of sources and are very fickle shoppers. Banks will have to leverage technology and develop E-based products to tap this segment