Opening a Coffee Shop

In our society, we can see many different kinds of social setting and one of the most common settings is coffee shop. Indeed, there is at least one coffee shop on each block. According to Coffee Association of Canada, the market size of coffee industry in Canada is more than 6.2 billion dollars. It shows that how big and important this social setting is. Among a lot of coffee shops, Starbucks, Tim Horton, and Second Cup are the biggest and the most popular franchisers in Canada. If the purpose of visiting coffee shop is only for coffee itself, they might have not been grown like these days.

According to a survey conducted in Shanghai shows that 24% of those aged 41-50 years old and between 20 -30 years old there is 18% people often go to sip a coffee. Therefore, The Coffee Club target market will be people working in offices and university students and faculty.

The survey questions mostly consisted of multiple choice questions, two open-ended questions, allowing written responses, and one qualitative response question. These questions were chosen to establish consumers differences and comparative perspective of Starbuck’s competitors, their daily usage of the social media platforms, the coffee shops visited frequently, and their opinions on consumers who frequent Starbucks. The survey contains one matrix/rating scale question ( Appendix I, Question 5) based on how important qualities are when choosing a coffee shop. Lastly, there were two demographic questions. The demographic questions are for a general understanding on consumers behavior based on age group and gender. For an overview of the survey, see appendix I.

For this project, I have decided to open a coffee shop that serves regular and specialty coffee, and small pastry items that is located in a prominent neighborhood near a train station or a high foot traffic area. Coffee has become a popular beverage where it is not just needed in the mornings but throughout the day, whether they are on their way to work or just to sit and relax. I am a coffee drinker myself and it is uncommon to find a coffee place that has a warm, home feeling atmosphere. It is important to have one of these types of coffee shop in any neighborhood. My goal is to provide every customer coffee and pastry whether

The information is presented in a direct manner, lacking unnecessary information, and written in a style which is easy for a range of readers to understand. They provide a thorough description of the development of the instrument, the norm population used, and an example of the survey, thus enabling the study to be replicated. A table of the frequencies and percentages of respondents’

It is evident that there are many things being fetishized in present day. Specialty coffee has been become increasingly popular since the 1980’s. As of 2001 27 million Americans consumed specialty coffee daily (Ponte 2002:1111). It can be said that Starbucks helped create the explosion and set the environment that it drew with

One major concern is that the participants used were not necessarily current Starbucks customers. The purpose for this was to increase and promote Starbucks to non-customers. Questions regarding the current Starbucks menu and ambiance does not solicit a true response if the individual surveyed is not a customer. Furthermore, competition coffee retailers are also a large concern. Surveying a

In conclusion, the Broadway Café faces a strong buying power and rivalry among competitors due to the large volume of shops offering the same products and services. The threat of new substitute products and alternatives is also high for the same reasons for buyer power. The Café also faces the threat of new entrants due to the lack of insignificant entry barriers. One upside is the relatively weak supplier power. The coffee industry is huge as stated above and vendors are more than ample. With this information we can conceive our business focus. The Broadway Café is best suit for a focused differentiation strategy. We plan to achieve

Starbucks has been very successful in Turkey despite the economic problems the company was experiencing in the U.S. during 2007-2008. The fact that Starbucks’ Turkey C.E.O. Can Ikinci is Turkish and that he had studied in the U.S. and worked in London played an important role in the company’s success in this country. Mr. Ikinci was familiar with the culture, the market environment and with the skills he acquired overseas, he was able to build a strategy based on the adaptation of the product to local consumers as it included Turkish coffee. This demonstrates how the company did their research as coffee is an important component of the Turkish culture. The marketing strategy shows that Starbucks was thinking about the local patrons and they also brought the U.S. standard products to Turkey, which are some of the growth drivers, just like Gloria Jeans did with their coffee products.

Sitting, sipping, spending; these are all things one can do in a coffee shop. Coffee shops are in nearly every town in the US. This market has become separate from the rest of the dining industry by specializing in a variety of coffee and coffee drinks. Coffee shops have started to bring new tastes and options for consumers. Coffee shops are a luxury that are beginning to seem stable and perhaps permanent part of the economy, they meet a demand for out of home coffee and meeting spaces.

According to the researches already done, since Starbucks was built up at the beginning of 1970s, it has been recognized as the customers’ third home, other than their own houses and workplaces. Those bright and clean tables and comfortable chairs, together with the aroma of coffee from brewing the coffee beans, also the convenience that the customers can freely charge their laptops and music players, give the “Starbucks experience” it used to have. However, with the increasing number of the branches, quantities of automatic coffee machines are taking the place of the ones done by hand, also the counters that supply drive-through in order to meet the need of the customers who are driving, began to sell food, drinks, even CD, which forced the “Starbucks experience” to disappear gradually.

To formulate success factors for coffee at a choice location, it is necessary to realize the functional purpose of the coffee shops to understand who the main visitors to coffee shops are, establish the reasons for the visit and the expectations of clients. Extensive market research to ensure an acceptable accuracy on these factors, Russia has not carried out, and use the western calculations on similar topics can be used only in extremely limited range.

People want to get their daily cup of great-tasting coffee in a relaxing atmosphere. Such customers vary in age, although most of clientele are college students and faculty. My market research shows that these are discerning customers that gravitate towards better tasting coffee. Furthermore, many college students consider coffee bars to be a convenient studying or meeting location, where they can read or meet with friends without the necessity to pay cover charges. For Café , this will provide a unique possibility for building a loyal client base. In addition, location of all three Bon! Café in city located to most visited places by young

Coffee shop is the famous business in Cochin. Coffee or Tea bar is a daily requirement for the local coffee lovers, and it is a place to dream big things in life and to discuss among friends and relatives and just a comfortable place to meet your loved ones or to read a book, all alone. With the growing demand for high-quality tea or coffee and great service, The Melody Coffee shop will mainly focus on the institute of management studies in Cochin and other private institutes also. The kind of culture will offer its customers the best prepared coffee/tea in the area that will be served with a muffin and a sweet, moreover we will provide some free books that many more old customers can read and enjoy their visit. The shop will operate a 70 square foot coffee bar near to the entrance of the institute of management studies in the building. The identified place can be obtained for lease for 8 months and it is possible to get a nearly extension in the upcoming months and years. The start-up funding which is available with Mr. Hemant is INR 80,000/- and it is surely that the remaining amount of Rs 50000 will be incurred through some commercial loans from the Bank of Baroda. The business is expected to gain more and more profit that will be more than 150000 per year. Melody Coffee shop will try to maintain a high gross profit margin and reasonable operating expenses throughout the year.

The purpose of this project is to identify the retailing techniques, processes, systems and practices used by Coffee Island which may not be visible to the regular customer in order to increase its profits. This project will begin by presenting the company and how it operates in the Greek and International market but it will specialize on its operations in Greece. The next step after introducing the company will be to analyze Coffee Island retailing strategy and its retailing mix. In order to attain information about both the retailing strategy and retailing mix an interview was conducted with the store manager of “Coffee Island” Alimou Mr. Theodore Tziaros. The specific store is a franchise store so pieces of information about certain systems, practices, processes and techniques may differ from those that the company officially uses.