Operation Management Essay

According to Investopedia ULC (2012), " Operations management is concerned with converting materials and labor into goods and services as efficiently as

Operations management (OM) is that phase of an organization where inputs are put into operations to acquire required output (services) without compromising on quality. In other words operations management is also described as combining and transforming various resources in the operations sub-system into value added services in line with formulated policies of the organization. (Kumar and Suresh, 2009)

Marketing is an important part of the business organization; it is more than just promoting and selling a product. Marketing is gratifying the changing needs of the customer. This can be best summed up by the very successful businessman Bill Gates when he quoted, "Your most unhappy customers are your greatest source of learning ". The purpose of this paper is to define marketing from at least two different sources; based on these definitions I will explain the importance of marketing in organizational success. Also, I will offer three examples from the business world of the importance of marketing to the

Marketing is an organizational function and a set of processes for: creating, communicating, and delivering value to customers.

Operations and process management is ‘the activity of managing the resources and processes that produce products and services’ (Slack et al. 2015, p.4). The Operations Manager is responsible for bringing the resources and processes

1) Operations management refers to the direction and control of inputs that transform processes into products and services.

The role of marketing in an organization is critical to its success. Marketing can be defined as “the management process through which goods and services move from concept to the customer” (businessdictionary.com). Marketing focuses on

3. The level of inventory at which a new order should be placed is known as the

Marketing an important part of the business organization, it is more than promoting and selling a product. Marketing is satisfying the changing needs of the customer. The very successful businessman Bill Gates can best sum this up when he said, "Your most unhappy customers are your greatest source of learning ". The purpose of this paper is to define marketing from at least two different sources, based on these definitions explain the importance of marketing in organizational success. Also, provide at least three examples from the business world of the importance of marketing to the organizational success.

Operation management means to plan, organize, implement and control the process of operation, and it is the general term of all the work related to the creation of products and service. On the other side, operation management is the design, manipulate, evaluation and improvement of the system that creates the products and services in a firm.

To fully understand the importance of marketing and organizational success one must understand what marketing is. Marketing and marketing decisions are the key to an organizations success. Without the marketing process and marketing strategies an organization is sure to fail.

Kudler Fine Foods is a local upscale specialty shop in the San Diego metropolitan area. Kudler provides gourmet foods, beverages and products designed for the gourmet cook at its three stores located in La Jolla, Del Mar and Encinitas and at reasonable price. The stores are stocked with the very best domestic and imported food available and are divided into the following departments: fresh bakery and pastries, fresh produce, fresh meat and seafood, condiments and packaged foods and cheese and specialty dairy products. As part of Kudler’s growth strategy to expand its customer base and improve its competitive position, the company has decided to contract with local organic farmers to provide fresh organic produce in its stores. This paper

Organizations need to build relationships with their customers. Marketing is letting your customers aware about your brand. We are living in a world of brands, so we have to be innovative and competitive in advertising and marketing our products.

According to, “(Jacobs & Chase, 2008), “Operations Management is the design, operation, and improvement of the systems that create and deliver the firm’s primary products and services”. It is a key element in the improvement in productivity in an organization. To establish a competitive advantage the operation management should contribute to productivity growth. It is the management of the system that produce goods and deliver a services.

Operational management processes in a firm involves overseeing, formulating and reformulation of the operations of a business. The processes are meant to ensure efficiency in administering resources whilst ensuring there is effective management of client’s specifications and or directions. This is achieved by adding value to the firm’s processes. Such achievements are experienced when a firm embarks in directing its physical and or technical functions towards enhancing its development, production and manufacturing. These should be pre-determined and controlled by market opportunities if a company is to reach its ultimate production levels. Their realisation adds up to ensuring the future of a firm, offering operational