Operation Objectives Of Ryanair

Ryanair was established in the year 1985 by the RYAN family and has grown from a small airline flying a short hop from Waterford to London, into one of the Europe’s largest carriers. The company expanded and within 4 years it had 350 employees, 14 aircraft, and carried 600,000 passengers a year. It is currently serving to 26 European Countries with 148 destinations. It operates on 794 different routes daily serving by more than 1050 flights in a day. It has totally 169 aircrafts running for different routes with 5986number of employees working in it However, Ryanair’s costs rose drastically and it recorded losses of £20 Million sover four years despite its growth. Although consumers were continuing to fly Ryanair

Cathal Ryan and Declan Ryan have started Ryanair since 1985. For nearly a year, Ryanair had operated a 14-seat turboprop between Waterford and Gatwick Airport on the outskirts of London. The airline targeted low-fare segment market. It initiated service from London’s secondary airports. In terms of competition, Waterford and Gatwick didn’t pose any challenges.

The strategic plan of Ryanair has been to establish itself as Europe’s leading low-fares airline.” Ryanair aims to offer low fares that generate increased passenger traffic while maintaining a continuous focus on cost-containment and operating efficiencies.” (www.ryanair.com)

Summary: Ryanair was founded in 1985 by the Ryan family to provide scheduled passenger airline services between Ireland and the UK, as an alternative to the then state monopoly carrier, Aer Lingus. It started out a full service conventional airline, with two classes of seating and leasing three different types of aircraft. However, despite growth in the passenger volumes financial problems were of a growing concern.

Ryanair consists of a centralised functional organisational structure. Normally, employees positioned within a centralised functional

Ryanair is an Irish based airline company, headquartered in Dublin airport, Ireland. It was established in 1985, and since Ryanair has expanded from a small airline to serving 90.6 million passengers. It operates 1,800 flights a day connecting 200 destinations. (Ryanair Annual Report, 2015; (Ryanair)).

RyanAir pledges simply to get its customers safely from A to B, on time and at the lowest price. The company does indeed have one of the youngest fleets in European aviation, and an impressive record for on time arrivals. Some of its seats are sold for as little as £1 or 1. But if your RyanAir flight is delayed, do not expect free refreshments. RyanAir is similarly tough with its own employees. Their working hours often get close to the legal limits, and their trade unions receive no official recognition.

In a worse case that an intense competition among employees occurs, the company should reset its pays distribution and incentives before (or along with) follow the above recommendations. Moreover, in the worst case that many more low-cost and low-fare airlines enter the same route with Ryanair, it is highly suggested that

Set up in the year 1985 at a capital of 1 pound with a staff strength of 25, Ryanair is today the World’s favourite and most commonly used airline which operates more than 1,400 flights per day from 44 bases and 1100+ low fare routes across 27 countries, connecting 160 destinations. Ryanair operates a fleet of 250 new Boeing 737-800 aircraft and is expected to increase it by another 64 in 2 years. Ryanair currently has staff strength of more than 8,000 people. Its passenger base has been increasing

Ryanair is Europe’s largest low-fares, no-frills short-haul carrier. The organisation was founded in 1985 as a conventional airline but re-launched itself in 1990/1991 as a low-cost carrier, replicating American Southwest Airlines’ business model. Since then Ryanair has grown

Ryanair is a company set by the Ryan Family in 1985 with a share capital of £1 and 25 staff. They got permission from the regulatory authorities to compete with British Airways and Aer Lingus’s high fare duopoly on the route of Dublin and London in 1986. Through specialization in care operations cheap and smiling, with low cost as the most crucial factor, CEO Michael O'Leary has made it famous in Airlines zone, flying from eighty five airports and operating one hundred and twenty eight the ryanair.com Web site first inaugurated for conduct e-ticketing in January 2000, it hoped make profit up to 50% of all ticket sales. Though, that goal surpassed rapidly. Within a year it was making up to 72% profit. The success of the Web site is so good at earning profit that Ryanair has not done anything to get bigger in other selling channels, such as tele sales, agent sales or direct sales in the face of the rapid increase of business in current

1. In-depth environmental analysis of the European Airline industry and discuss the implications for the budget sector and especially for Ryanair. 2. An integrated understanding of the functioning of a company – its human and technical operations, leadership, customer relationships and financial structure. 3. Implications of the internal functioning to create viable strategic positioning and discuss any changes to Ryanair’s approach to ensure an improved sustainability 4. Evaluate the strategic leadership style of Michael O’Leary

Ryan air, an Irish airline started in 1985 by Ryan family with a capital share of £1 and a staff of 25. Over the past few years the company has shown tremendous ontogeny. Indeed it is Europe's largest low cost carrier and fastest growing airlines. Currently it’s operating more than 1,500 flights every day from over 50 bases and around 1400 low fare routes across 28 countries which connect 165 destinations.

Ryanair is the leading carrier by passenger numbers and market capitalization in Europe by 2010. The challenges Ryanair is faced with could be divided into two areas.

We will see how Ryanair was successful as world’s one of the most favoured low-fare airline and how did it apply each of this mix by putting in the