Operation Strategies Case Study

10190 Words Nov 12th, 2012 41 Pages
International Journal of Production Research
Vol. 48, No. 14, 15 July 2010, 4179–4198

The impact of inclusive and fragmented operations strategy processes on operational performance
Steve Browna*, Brian Squireb and Mike Lewisc a School of Business, University of Exeter, Rennes Drive, Exeter EX4 4PU, UK;
Decision Sciences and Operations Management, Manchester Business School, Booth Street
West, Manchester, M15 6PB, UK; cSchool of Management, University of Bath, Claverton
Down, Bath, BA2 7AY, UK


(Received 18 June 2008; final version received 2 April 2009)
The links between strategy and performance remains an elusive ‘holy grail’ for researchers and practitioners alike. We do not seek to provide a prescriptive panacea in
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We then present our primary research, including methodology; subsequently, we discuss the analysis and discussion; next, we acknowledge the limitations of the research. Finally, we offer conclusions and suggest possibilities for future research as well as implications for managers from our findings.

2. Operations strategy
It is now 40 years since Skinner’s (1969) seminal contribution to the literature on operations strategy and although operations strategy research has matured (e.g., Vickery et al. 1993, Swink and Way 1995, Verma and Goodale 1995) it remains, typically, conceptually subservient to the broader strategy field (Akkermans and Van Aken 1992,
Brown 2000, Brown and Blackmon 2005). The importance of the operations function on a strategic level – specifically manufacturing operations – can be traced back to Skinner
(1969). This was the first time that the competitive potential of the operations capabilities of the firm – and the attendant need to link these to the firm’s strategic decision levels – was first explored. Skinner (1974) developed some of his thinking with the concept of the focused factory, again linked to how the firm could compete via its in-house capabilities.
Further major insights were forthcoming throughout
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