Essay on Operation Strategy at Galanz

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1. What were the order winners/order qualifiers for Galanz in the microwave oven business during the early stage of its development?

Chase, R. B., Jacobs, F. R., Aquilano, N.J. Operations management for competitive advantage (11th ed). New York: McGraw Hill/Irwin.

5. (TCO 1) You own a hardware store in the small town where you live. A big-box, multiline competitor has just opened. You see the following as your advantages of maintaining your market share

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Being the largest microwave manufacturer in the world, with strong commitment to R&D, expertise in manufacturing, logistics and quality control, and increased brand recognition in the overseas market Galanz has gained the competitive advantages for OBM export business. Galanz’s need continue to increase investments in innovation and branding in order to sustain the competitive advantage in the global markets and ensure that incremental gains are made to ensure profitability

There are two different types of competitive advantage: low cost and differentiation. We will develop them in this part I.

To better understand a firm and its placement of its strategies, we must conduct an analysis of factors that might affect its selection of strategies.

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To minimize total waiting time and stockpile re-handling costs (Keep operations costs as low as possible).

As discussed in Chapter 21 of our text book, any company that is looking to expand globally must make five key decisions. A firm must decide if: a) they really want to expand to the international market; b) they

As I seek to enter the workforce/company, one of the first things that I wish to remember is the importance the company has placed on their strategic planning and goals. How decisions made by this team will directly affect the operations, finance, accounting, purchasing and administrative departments. The things that help to make any organization successful, are the value the organization places on their strategic, and operational goals. Therefore, before taking a position with a company I hope to learn as much as I can about the various functions of the company, and how each department works with the next in order to achieve these goals. Thus, I hope to use the knowledge I have gained in this class in operations management to access the company’s operational strategies. This should be reflective in their mission and vision statements as well as their financial reports. I would also look for the value they place on ethics, corporate responsibility and giving back to the community. I feel a company’s success will be directly tied to how effective they are in meeting the daily challenges of processes/production/service, operations, and sales. The value placed on these specific areas will be evident by their success and reflective in both their short and long term goals, in their financial statements.

“Competitive strategy involves positioning a business to maximize the value of the capabilities that distinguish it from its competitor’s” (Porter 1980:47). A successful business plan requires first and foremost the formation of an appropriate strategy. Through the implementation of a suitable strategy, the company is able to obtain its own industry niche and gain an understanding of its customers (Porter 1985). Whichever strategy is adopted it must be adequately integrated within the firms goals and missions to achieve a competitive advantage (Parker and Helms 1992).

The world offers significant business opportunities for every company, however, opportunities are accompanied by significant challenges for managers. Managing global operations across diverse cultures and markets represents a big challenge and opportunity for companies. To compete in the global market and be successful, companies must learn the strategies, policies, norms and technology necessary to conduct international business. The opportunities for global expansion are numerous, and attaining success is a matter of developing the right strategy to win local markets and its consumers.

Companies can decide to go global or to enter international markets for various reasons, and these different objectives at the time of entry that enable the business to produce different strategies and the performance goals, and even forms of market participation.