Operational Planning

1458 WordsAug 21, 20076 Pages
Operational Planning I. Introduction Operational planning is setting up procedures and processes at the lower level of the company in order to meet the overall goal of the company. There are different factors for each company that affects the operational plan and how it is laid out. The operational plan can also greatly influence the success of a company. There is a direct correlation between the operational plan and a company's strengths and weaknesses. The operational plan must also take into consideration the various opportunities open to the company as well as current trends and threats in the market. All of these factors are very apparent in the way Wal-Mart has set up its operational plan. II. Factors that Influence Operational…show more content…
Solutions for Wal-Mart's image problem are possible but may also be costly to incorporate. Offering health insurance to its employees may be a start. If Wal-Mart shows the communities that they are willing to give a little more people maybe willing to consider allowing a Wal-Mart to be built without any resistance. The planning executives for Wal-Mart may want to take from this experience a very expensive but valuable lesson. If the reasons why Wal-Mart wasn't welcomed into the community are focused on and possibly changed, Wal-Mart may just live up to the prediction of being 20% of California's total grocery revenue. If the communities' reaction is ignored Wal-Mart will be faced with challenges when potential stores are planned for various communities. IV. Opportunities On January 21, 2005, on Wal-Mart.com, Wal-Mart announced that it will be launching a new credit card. The new card, Wal-Mart Discover, will be issued by GE Consumer Finance and will be available to customers by March 2005. This new card has no annual fee, can be used both inside and outside of Wal-Mart stores and offers Wal-Mart customers up to 1 percent back from GE on all purchases. V. Threats and Trends Wal-Mart makes a tempting target simply by virtue of its size. Wal-Mart has $245 billion in annual sales and 138 million shoppers a week visiting its stores, all of this makes
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