Operations Management London Zoo and Nottimham Castle Case Study

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Operations Management london zoo and nottimham castle case study

In today’s information age, it is important for businesses to take advantage of the available avenues to reach out to customers and potential customers. Tourist attractions such as London Zoo, and Nottingham Castle, are no exceptions of being in the age of constant information flows. These places want to attract visitors with their facility layouts and overall experiences, and to improve upon what they already have, they would need to optimize their products through well planned operations management. When one thinks of a zoo and a historic museum, it is very natural to think of both places as tourist attractions, but what they offer the visitors could be very different.
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(Slack et al., 2004)

Nottingham Castle is considered a small Castle. The museum and gallery are all located inside the Castle. The space of the exhibition compare to many other museums is on the smaller side. The Castle Café and shop are not very busy during the day. Visitors normally spend one to two hours to see all the facilities. Therefore, the volume of its output is low. Moreover, when visitors go to the gatehouse, the staffs are not only selling tickets but also in charge of the gift shop. Slack et al. (2004) state that when the volume is lower, “the number of staff will be lower and therefore individual staffs are likely to perform a wider range of tasks” (p.20) this situation can be observed at Nottingham Castle. It might cause visitors to wait in the long queue, because of the customers who want to buy gift and tickets have to wait at the same counter.

Once the visitors are in the Castle, they can access many attractions. For adults, they can enjoy the art and historical display; children can experience the outdoor playground and some indoor displays which are design for kids on ground floor. Furthermore, Nottingham Castle hold different events and tours throughout the year. (Table 1) These information shows that Nottingham Castle provides high variety of services. However, when there is no special event, the outdoor facilities
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