Operations Management - Planning & Control in Mcdonald's Essay

In the Fast Food Industry research task, I did an extensive comparative study on McDonalds and Burger King. Paying special attention to Marketing and Social Responsibility areas, I then came to a conclusion of which Fast Food franchise is more successful and made recommendations for the “unsuccessful” company on how they can improve on their current business model.

Using Constant Table, we find the value of A2 for Subgroup of n=6 as A2 = 0.483

McDonald’s and Wendy’s are both long-standing dominators of the fast food industry, but although they hold many similarities, they have many distinguishing characteristics which make them different. McDonald's has 36,000 establishments across the globe as compared to Wendy’s 6,500 locations globally. Resulting from the difference Mcdonald's annual income is Twenty-eight billion dollars worldwide, and Wendy's has Two billion dollars from annual income. The high amounts of money incoming annually from Mcdonald’s allows them to put a lot more money into their business more so than Wendy's can. Additionally, McDonald’s food is, while still unhealthy, healthier than Wendy’s higher quality (Calorie and Fat wise) than Wendy's. “The Baconator,” Wendy’s

REFERENCES•www.mcdonalds.com, accessed on 18 July, 2008•www.mcdonldsindia.net, accessed on 18 July, 2008•en.wikipedia.org/wiki/McDonald's, accessed on 19 July, 2008•http://www.associatedcontent.com/article/263943/mcdonalds_strategic_marketing_mix.html?cat=4, accessed on 19 July, 2008•www.kfc.com, accessed on 25 August, 2008

Kudler Fine Foods founded by Kathy Kudler in 1998 to provide ingredients needed for gourmet meals in one location. Kathy began the company with one store, which turned a profit in the first year. The company now consists of three stores in different cities of California. The organization and culture at Kudler focuses on the customer and the employees. Based on it success in the business, Kudler intends to contract with local growers of organic produce, and in doing so bypasses the old method of

I, Tayneata M. Starr, decided to discuss McDonald’s for this strategy report. McDonald’s began in the 1940’s as a “mom & pop” bar-b-que diner in San Bernardino, California by Dick and Mac McDonald (“McDonald’s History,” n.d.). In December of 1948, McDonald’s was rebranded as a self-serve drive-in restaurant (“McDonald’s History,” n.d.). The original menu was comprised of nine items, with the staple product being the “15-cent hamburger” (“McDonald’s History,” n.d.). Today, McDonald’s is a publicly traded organization that operates in the United States, Europe, Asia, Africa, Canada, and Latin America (“MCD Profile,” n.d.). As of December 2015, McDonald’s has 36, 525 restaurants in operation, offering products such as soft drinks, hamburgers,

The “Made to Stock” strategy at McDonald’s depends on an inventory of products, with great emphasis on the standard sized patties, which are made prior to processing a customer order. This means that when a sale is made and food delivered to the customer, the products in

Even though Weber’s bureaucracy theory was published in 1922, it is still relevant in modern days. With seventy-one years apart, Ritzer applied Weber’s theory to McDonaldization. In modern days, people can clearly see the success of franchising fast-food restaurants. For example, McDonald. This name has extended its tentacles all over world.In 1993, there are almost 14,000 McDonald worldwide. It earns over one billion dollar a year which what most businesses desire. Ritzer took McDonald’s working system apart and compared it to Weber’s theory. Thus, Ritzer claims there are four factors, similar to bureaucratic characteristics, that contributes McDonald and other fast-food restaurants, such as Burger King, Wendy 's, and Domino 's, undeniably successful. These restaurants do not only sell food but also sell efficiency. It get food ready in a nick of time. In a busy city, like Manhattan, fast-food restaurants are very appealing to workers that have little to no time to eat or cook. Also, it is very appealing and irresistible to most consumers who want to satisfy their needs in the shortest amount of time as possible. The second factor is calculability. It is the quantity and

Firms such as McDonald’s and Wallmatt, which operate in the service industry, have branches internationally and nationally. They open stores in various regions of the globe with the primary objective of providing their target client’s with seamless experiences while utilizing this opportunity to expand their business in emerging markets. Compared to manufacturing industries, intangible sales characterise service industries as they greatly rely on people’s ethics, experiences, education. Moreover, the utilization of management in this industry is not yet mature (Lambert, 2008).

In this assignment I would like to discuss about McDonald. The McDonalds Company is one of the most effective and successful global restaurant chains around the world. They have used very effective management and worldwide growth strategies to enter new markets and gain a share of the foreign fast food market. This paper presents how McDonalds has attained this massive success, its best practices in the

In the past, Ray Kroc established and stood on the principle of delivering superior “Quality, Service, Cleanliness and Value” to each individual McDonalds customer. It is this principle that has helped us grow into the successful global company that we are today, as we are now the number one fast food restaurant in the world. However, today, several public concerns are threatening our positive image and status. Today, there is an ever-increasing concern for health consciousness, changing demographics, and a list of other issues that are influencing how we run our restaurants. These topics must be assessed and analyzed, to find the best strategies and solutions possible to ensure that McDonalds remains the global

McDonald’s Corporation has continued to evolve in the fast-food industry, and introduced a more contemporary look and new menu items, while altering traditional favorites. The changes we see before us today, are all a part of the company’s strategic plan. However, five things still remain a priority in McDonald’s strategy; people, products, place, price, and promotion. The company depends on each of these core drivers to create opportunities for McDonald’s Corporation. During my research I have taken a look at how some of McDonald’s competitors measure up to the company. However, in this paper I will be discussing Burger King’s position compared to McDonald’s by using some of the recent articles I read about the fast-food restaurant business. Additionally, I will be summarizing McDonald’s strategies and performance in 2010, and the effectiveness of the company’s strategies. Lastly, I will discuss some recommendations that I would offer McDonald’s chief executive officer.

The process in the back office can be seen as using ‘just-in-time’ system (JIT), which means all the foods are produced at exactly when they are needed with perfect quality and no waste (Slack at el., 2011). When orders are displayed on an electronic board, staffs begin to reprocess the processed foods like bread and beef to finished foods using specialized equipment and standard procedures immediately. This means maintaining quality while controlling the time in production and delivery (Davy et al., 1992). In the meantime, it is useful in eliminating the wastage, as a regulation set by McDonald’s that finished foods must be thrown away if they fail to be provided to customers within a specific period of time (because the taste of foods will have slight change). The application of JIT is efficient in minimizing work-in-progress inventory, reducing costs and saving space (Bowen and Youngdahl, 1998). The design of the process mentioned previously such as a good layout supports the possibility of JIT, then the use of JIT help McDonald’s has a better performance in cost, speed and quality, which add value to the organization and support strategies.

Likewise, McDonalds has also adopted Taylor’s theory to their workforce by identifying the ‘one best way’ of completing the required tasks in each food station, detailed instruction for each carried out tasks and meticulously select and training of the suitable staff with incentives. Since McDonald is a big global franchising business with more than 34,000 stores in 118 countries that sells hamburgers on every continent, well apart from Antarctica, its focus are mostly on efficiency and nothing is left to chance. For example, the hamburger patties are prepacked and pre- measured and delivered to the store in a frozen form that will then need to cook for a certain amount of time and ready for constructing a burger. Considering amount of millions hamburgers they sells everyday, this approach of management have save McDonalds tons of time.

The dietary changes as a result of the introduction of fast foods into new areas of the world and the subsequent health complications has put pressure on McDonalds to adopt several strategies to ensure that people conform, and buy their products in markets