Operations Management at McDonald's

2472 Words Jan 16th, 2018 10 Pages
Since its inception in the 1940s by siblings Mac and Dick McDonald, the firm has continued to grow and develop to its current state. The corporation has adopted a number of operations that are linked to its overall strategy in all its restaurants across the globe. One of the major factors that have contributed to its success in the global fast foods industry is quality management. McDonald's employs computerized information systems and stringent corporate quality standards to maintain quality across all its restaurants. The overall goal of the firm is to make its customers happy, which helps the firm to promote and maintain its viability in the increasingly competitive market. The corporation's entire business processes and operations management basically revolve around its overall goal of making customers happy.
History and Background of McDonald's: As previously mentioned, McDonald's Corporation has a long history that stretches back to the 1940s when it was founded by the McDonald brothers. In 1948, Dick and Mac McDonald opened their burger stand in San Bernardino, California. McDonald's grew rapidly and swiftly under the guidance of Ray Kroc, a milkshake-mixer salesman amazed by the success of the restaurant (James, 2009). The rapid and swift growth of the firm in its initial years was evident in the fact that it had…
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