Optical Distortion Case Analysis

After researching the SWOT analysis of Chick-fil-A, I found that some of the strengths include: it is an established brand in the United States, it has a successful marketing campaign (“Eat Mor Chikin”), many

There are several emerging technologies that could help the company to gain a competitive advantage.

First, the financial resource tightness is one of the biggest impediments for the implementation of the plan. ODI set a five-year goal of capturing 50% of the market. It requires a sufficient finance backup. ODI’s fixed cost is amount to $760,000 (See Table 3). The total liabilities and equity of ODI is $275,025(See Case Table A Balance Sheet). Therefore, ODI has a limited bargain power on material supply and it is vulnerable for an increase in supply cost. Because of the issue of limited financial, ODI might be going to charge higher price in the beginning. With little knowledge about the advantages and potential profitability in the new products, a higher price is very likely to impair the interests of the farmers who want to install lenses on their chicken. The marketing of new products would be restrained greatly. Furthermore, the farmers would not be easily convinced to replace the traditional debeaking method by buying the new lenses. The problem is that ODI lens is still at the beginning stage with a very limited

I understand that your food products are extremely popular across the country, especially your chicken products. I am writing to you about your treatment of the farmers that are raising your chickens. What you do to these farmers is unacceptable and needs to stop immediately. Your actions have caused hundreds of chicken farmers across the country to struggle financially and emotionally. You need to change the harsh criteria you put on the farmers, the process by which you decide which farms get bonuses and pay cuts, and you need to increase the wages these farmers receive in the first place (Nelson and Kaptur).

Dependence on retailers and supermarkets for showing enhanced Bisk Farm Products on rack, actuate imprudent purchase.

Whenever a majority company, holding a large majority of the market, is negatively impacted the market will reflect as a direct result. Now imagine that an entire market is negatively impacted, everyone in business and everyone that is a consumer will notice the change. Currently that is the case with the poultry market because of the ongoing bird flu epidemic.

* High quality products with the best raw materials (naturally raised beef, pork and chicken)

This market may provide quite a lot of potentials and profit for the company, but it has suffered a lot in exploiting the market efficiently.

What competitive advantage do you think AMS has over the competition? Especially in terms of growth.

One opportunity that opened up in recent times is advanced technology. Through technology, PUMA is able to get their products out there through websites, and social media acoounts. Social media is the best way to get the younger generation. This helps build their market, audience, and gain sponsors for their brand. It also helps build on strengths like branding and strengthening their management side. Once PUMA gets ahead and uses things like technology, things will increase. Just the internet alone is a powerful source. Technology can also improve the quality of their products. no matter if it is designingactually putting it together, technology helps get it done. The more appealing the product, the easier it is to get the product out there, and the easier it is to sell

Costs in agribusiness will continue to increase at a rate far from what our population is growing. Inputs such as fuel, labour, machinery, technology, fertilizer, seed, genetics, advice, water, land, government

* It has an opportunity of making itself distinctive from the competitors; this will give them a wide market share and increase their portfolio.

New entrants into an industry bring with them the capacity and a desire to successfully achieve market sufficient market share, placing pressure on factors such as prices, costs and the rates of investment required to compete effectively. (Porter, 2008) It is becoming increasingly common within the Organic foodstuff sector for large companies with existing capabilities and large cash flows to enter the market.

Also, there is a lesser risk of business takeover as their product will increase competitive advantage as it was able to provide more value for a small additional cost. This can also be related to the alternative of market expansion as its differentiated product could open new market opportunities for them. However, it should also be considered that this alternative requires more investment in R&D and other equipment. Also there are risks of market failure and having problems in meeting demand due to its limited capacity.

Later, Pile thought of forming a more robust platform that Blue Skies’ operations would be anchored on amidst growing competition. Heavy reliance upon fable smallholder farmers for the pineapple supply plummeted the company’s resources. An expansion-ability opportunity was denied, farm’s profitability and sales plunged, as outputs greatly interfered with owing poor agricultural information (Kleemann, 2011). Pile thought that for Blue Skies to register profitable margins, farmers had to be empowered on monitoring of their farms.