Optical Distortion

After researching the SWOT analysis of Chick-fil-A, I found that some of the strengths include: it is an established brand in the United States, it has a successful marketing campaign (“Eat Mor Chikin”), many

Through this strategy, a strength our company possesses is the ability to offer a premium product for every customer in each segment of the industry.  We compete by giving all of our customers the very best, up-to-date products. Another strength is that since we have a premium product line, we are able to charge an above average price to our customers, thus leading to higher profitability in the long run.

2.Competitive Advantage – It includes the best product of an Organization in the competitive market.

1 There are large market places in this field. (Small farmers, Medium Farms, Large Farms)

see if you can identify additional capabilities and core competencies. Do you think the core competencies mentioned in the case and/or the ones you found are valuable, rare, difficult to imitate, and nonsubstitutable and as such, are also competitive advantages? Why or why not?

Well-established and enjoys a good reputation and good relationships with its retailers. A respectable name in the industry is very important when it comes to standing out from the competition and contracting with different retailers.

American rural farmers are being forced to sign contracts with large companies so that they can continue to support their families. The farmers who make the decision to raise livestock for brands like Tyson do not even own the animals they raise. An example of how large-scale companies are taking over American farms is the chicken industry. According to Tyson the most cost effective way to raise broiler chickens is in large dark warehouse like fixtures, called grower houses, easily packed with 20,000 chickens or more. Inside these grower houses animals are forced to live in their own feces, which has traces of

This would include human abilities, process capabilities, financial resources, products and services, customer goodwill and brand loyalty.

These are the strengths within your organisation. What exactly is it about you and your business that is better than the competition? Examples might include quality products, advanced technology, advanced knowledge and a long established business. Identifying the strengths of your current business or a new venture can improve the efficiency of your sales and marketing efforts – it helps you to visualise the unique selling point of your business which helps you write better sales copy, create better sales letters, make more successful sales calls and develop smarter marketing campaigns.

There is substantial evidence in the case to suggest that ODI should segment the market based on flock size of the farms (small farms, medium farms, large farms with a clear tendency for concentration) and focus their marketing and sales strategy towards farms with more than 10,000 birds. As illustrated in Exhibit 4 of the case study, number of chicken farms with flock size less than 10,000 has vastly shrunk between 1964 and 1969. This trend

A company’s strengths are found within their own company and members. Depending on how well and to what extent a company uses its resources determines just what its strengths are. These strengths may be what they do better than other companies, what they do different from other

Its ability to have created a global brand these products is a valuable asset and a sustained competitive advantage

Poultry plays very important role for mankind through food supply, income and employment generation, providing raw materials to some industries, facilitating research works etc. Family poultry makes up to 80 percent of poultry stocks in low-income food-deficit countries (Pym et al., 2006) where owners raise poultry in small numbers ranging from single birds up to a few hundred.

The major factors overlooked by Oviatt and McDougall, and which build the competitive advantage are - according to Zahra- :

XYZ has developed several strengths that we will continue to maximize to help us develop a sustainable competitive advantage. These key strengths are: