Optical Illusions

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Harvard Cases for BBUS 521 1. 2. 3. 4. 5. 6. 7. Southwest Airlines (A), Reprint # 9-575-060 Cumberland Metal Reprint # 9-580-104 Optical Distortion Reprint # 9-575-072 Biopure Corp. # 598-150 Nestle Refrigerated Foods, # 9-595-035 Aqualisa Quartz: Simply a Better Shower: 9-502-030 Fashion Channel: Market Segmentation, # 2075 Case Preparation Questions: The list provided below for each case are Preparation Questions. They are not meant to be comprehensive nor are they to be answered in sequence. They are provided to help guide your thinking and to ensure that you have not left out critical issues in your analysis. INDIVIDUAL CASE: Discussion Analysis: Southwest Airlines (A), PREPARE for Discussion Only:: Why did Muse and King start an…show more content…
what market segments should ODI target? In which market segments should ODI concentrate its efforts? 3. What pricing strategy should ODI adopt? What are the pros and cons of alternate pricing policies? Determine the price that they should initially set (and also recommend a dynamic pricing policy). 4. What is a realistic goal for ODI by 1978? Important NOTE: Common ASSUMPTIONS FOR THE ODI CASE: 1. The number of eggs lost due to trauma over the laying life of a bird (one year) is exactly ONE. 2. A conservative estimate of the reduction in feed trough depth when birds are not debeaked is 3/8”. Biopure Corp. # 598-150 1. 2. 3. 4. How do you assess Biopure’s potential in the Human market? How is this potential different from the Animal market? What are our SWOT to success in these two markets? What is the relationship between Oxyglobin and Hemopure? How does Oxyglobin impact Hemopure? 5. What should we do with Oxyglobin? 6. What is the best way to release this if we go ahead? I.e., what price should we charge; and how do we distribute this? 2 Nestle Refrigerated Foods 1. Using the BASES model described in Exhibit 9, please forecast the estimated demand (trial & repeat) for the 2 pizza options under consideration by your firm: Pizza & Topping and Pizza Only. 2. Most of the data needed for the forecasting exercise is available on pages 14 and 15 and on page 34 (Exhibit 21). 3. In general, how would you compare the pizza
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